Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com

→ The CALLS method for successfully closing sales

→ How to leverage your personal brand to attract and retain clients

→ Common mistakes to avoid when getting leads on calls

→ The importance of empathy and confidence in sales

→ Tools and tactics to stay organized and effective during sales calls

• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

00:00 Introduction to the Personal Brand Blueprint podcast

00:33 Meet Drewbie Wilson

02:02 Understanding Drewbie's Sales Process

03:00 The CALLS Method Explained

06:01 Drewbie's Journey to Success

08:37 Tools and Tactics for Sales Success

13:34 The Power of Personal Branding

18:54 Common Sales Mistakes and Objections

27:33 The Origin of 'Call the Damn Leads'

33:03 Conclusion and Final Thoughts

📸 Instagram: https://www.instagram.com/callthedamnleads/

💼 LinkedIn: https://linkedin.com/in/drewbiewilson/

🎵 TikTok: https://www.tiktok.com/@crushingtheday

👤 Facebook: https://www.facebook.com/DrewbieRides

🐦 X/Twitter: https://x.com/DrewbieW

📹 YouTube: https://www.youtube.com/@callthedamnleads

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com

→ The most effective digital advertising platforms for personal brands

→ Key lead generation tactics using online advertising

→ How to measure and track advertising success

→ Common advertising mistakes and how to avoid them

→ Strategies for creating compelling ad content

→ When to focus on paid advertising versus organic growth

• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

00:22 Guest Introduction: John Horn, CEO of Stub Group

00:36 Understanding Digital Advertising for Personal Brands

02:00 Effective Lead Generation Tactics

04:28 Choosing the Right Advertising Platforms

06:47 Creating Compelling Ad Content

15:23 Measuring Success: Key Metrics and KPIs

20:12 Common Mistakes and How to Avoid Them

30:18 Is Paid Advertising Right for You?

36:54 How To Connect With John

📸 Instagram: https://www.instagram.com/stubgroupadvertising/

💼 LinkedIn: https://www.linkedin.com/in/johnjhorn1/

🎵 TikTok: https://www.tiktok.com/@stubgroup

🐦 X/Twitter: https://x.com/johnhornsg

📹 YouTube: https://www.youtube.com/@Stubgroup

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com

→ Why emotional intelligence is so important for your personal brand

→ How solopreneurs can be a self-leader

→ How to connect with our audience through empathy

• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

00:15 Meet the Host: Dave Polykoff

00:30 About Zen Post: Tools for Business Pros

00:45 Visit Zen Post for More Information

01:00 Today's Guest: Christian Espinosa from Blue Goat Cyber

05:30 Cybersecurity Trends and Challenges

10:45 Personal Branding in Tech

15:25 Attracting and Converting Dream Clients

21:00 Future of Cybersecurity

25:31 Conclusion and Final Thoughts

📸 Instagram: https://www.instagram.com/christian.espinosa.official/

💼 LinkedIn: https://www.linkedin.com/in/christianespinosa/

🎵 TikTok: https://www.tiktok.com/@christian.espinosa.real

🐦 X/Twitter: https://x.com/ironracer

📹 YouTube: https://www.youtube.com/channel/UCRXK7NG1JsMF49bg-RPIFvw

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com

→ Why branded merch is so important for your personal brand

→ Best practices for designing memorable business cards

→ Unique merch ideas for coaches and consultants

→ Strategies for creating a sense of community through branded merch

→ Tips for planning successful branded merch campaigns

• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

00:24 Meet Swire Ho: The Promo Guy

01:19 Understanding the Ideal Client

01:56 From Ideas to Finished Products

02:52 The Importance of Staying True to Your Brand

03:52 Utilizing Branded Merchandise Effectively

06:25 The Power of Branded Items in Networking

07:45 Crafting the Perfect Business Card

09:41 Exploring Unique Merch Ideas for Coaches

12:19 Creating a Sense of Community with Branded Items

13:36 Preparing for a Successful Merch Campaign

15:44 Overcoming Objections to Using Merch

17:33 Tracking ROI on Merch Investments

20:24 Final Thoughts and How to Get Started

📸 Instagram: https://www.instagram.com/garudapromo/

💼 LinkedIn: https://www.linkedin.com/in/swirehothepromoguy/

👤 Facebook: https://www.facebook.com/garudapromo

🐦 X/Twitter: https://x.com/garuda_swire

📹 YouTube:  @swireho8706 

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com

We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com

✦✦✦

On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Barry LaBov to talk about using the power of branding and differentiation to grow and monetize your personal brand.

Barry is the Founder of LaBov Marketing and author of “The Power of Differentiation.” He helps his clients find their unique differentiator and then promote it to the world.

→ The importance of having your differentiator

→ How to find your brand's differentiator

→ How to launch your differentiator to the world

✦✦✦

🧰 FREE RESOURCES

• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

⏰ TIMESTAMPS

00:58 Understanding Differentiation

01:54 Identifying the Perfect Client

02:33 Celebrating Uniqueness

03:54 Differentiation vs. Superiority

05:45 Steps to Branding Success

06:55 Technical Immersion

08:14 Execution and Launch

10:37 Apple's Branding Mastery

11:29 Introduction to Brand Reengineering

11:51 The Five-Step Process

12:11 Defining Customer Experience

13:07 Avoiding the Perfect Trap

13:57 Naming and Differentiation

14:46 The Creation Story

15:57 Technical Immersion and Internal Branding

20:27 The Importance of Unique Words

23:40 Final Thoughts and Barry's Contact Information

✦✦✦

📄 SHOW NOTES & TRANSCRIPT

✦✦✦

🔗 CONNECT WITH BARRY

📸 Instagram: https://www.instagram.com/barry_labov_author/

💼 LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/

🎵 TikTok: https://www.tiktok.com/@barrylabov

👤 Facebook: https://www.facebook.com/BarryLaBovAuthor?_rdr

🐦 X/Twitter: https://x.com/barrylabov

📹 YouTube: @LaBovAndBeyond

✦✦✦

🔗 CONNECT WITH DAVE

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

✦✦✦

🎙 ABOUT THE PODCAST

✦✦✦

⭐️ LEAVE A REVIEW

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https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

Join us for the inaugural episode of 'Personal Brand Blueprint,' where I interview Brian Smith, a serial entrepreneur and world-class leadership coach. Learn how Smith built a successful consultancy, Strategy Ladders, by leveraging personal branding tactics. 

Discover insights into early challenges, key strategies for rapid growth, and techniques for converting LinkedIn connections into clients. Gain valuable knowledge on building a quality follower base, creating engaging content, and the power of controversy in elevating your personal brand. 

Don't miss Brian's unique approach to scaling businesses and nurturing high-performance teams by building their own personal brands.

In this episode, you'll learn: 

→ The origins of Strategy Ladder and Brian Smith's journey

→ The importance of an authentic personal brand

→ How to leverage LinkedIn for business growth

→ Techniques for converting LinkedIn DMs into clients

→ Identifying and solving client problems effectively

→ The impact of polarity and controversy in personal branding

→ Scaling a team by building their personal brands

→ Practical steps for nurturing high-performance teams

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Brand Blueprint

00:39 Meet Brian Smith: Serial Entrepreneur and Leadership Coach

01:26 The Birth of Strategy Ladder

02:19 Overcoming Adversity: From Job Loss to New Beginnings

03:45 Building a Consultancy from Scratch

05:21 Leveraging LinkedIn for Business Growth

07:45 The Power of Authenticity and Storytelling

10:25 Quality Over Quantity: High Ticket Offers and Revenue Per Follower

13:51 Challenging Industry Norms and Influencers

17:18 The Importance of Controversial Takes and Healthy Debates

23:25 The Algorithm's Impact on Engagement

24:29 Hormozi's Strategy and Its Effects

24:44 Thank You and Let's Connect!

25:42 The Dichotomy of Post Engagement

29:33 Converting DMs into Clients

30:37 Identifying and Solving Client Problems

38:32 Building a Team of Personal Brands

44:31 The Importance of Non-Pitching Sales

45:29 Conclusion and Final Thoughts

✦✦✦

CONNECT WITH BRIAN

🌐  Website: https://www.strategyladders.com/

📸  Instagram: https://www.instagram.com/sbriansmith/

💼  LinkedIn: https://www.linkedin.com/in/sbriansmith/

👤  Facebook: https://www.facebook.com/sbriansmithofficial/

🐦  X/Twitter: https://x.com/sbriansmi?lang=en

📹  YouTube:  https://www.youtube.com/@sbrianSmithLA?app=desktop

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Are you looking to launch your personal brand without coming off as salesy or insincere? 

On this episode I chat with Reid Holmes, author of 'Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.' Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience. 

Learn about the importance of empathy, discovering impactful data points, and creating value-driven content. By examining real-world examples and discussing approaches to both big brands and personal branding, this episode provides actionable steps for building a brand that truly resonates. 

In this episode, you'll learn: 

→ The origins of appreciated branding and what inspired Reid Holmes 

→ How to apply business branding principles to your personal brand

→ The importance of authenticity and empathy in branding

→ Real-world examples of appreciated branding done right and wrong

→ Practical first steps to start practicing appreciated branding 

→ How to find and leverage data points for your branding strategy

→ The role of values in connecting with your audience

→ Tips for ensuring your branding efforts are genuine and effective 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding

00:24 Reid Holmes' Journey and Inspiration

02:23 The Concept of Appreciated Branding

06:00 Empathy in Personal Branding

06:42 Case Studies and Examples

15:12 Connecting with Your Audience

16:11 The Give and Take Strategy

18:28 Potential Pitfalls in Branding

21:50 Differentiating Through Emotional Solutions

23:19 Snickers' Unique Emotional Solution

24:42 Dove's Campaign for Real Beauty

26:05 Personal Branding Insights

28:42 The Importance of Authenticity in Branding

36:03 Finding and Solving Customer Problems

42:02 Summarizing Appreciated Branding

✦✦✦

CONNECT WITH REID

🌐  Website: https://www.appreciatedbranding.com/

📸  Instagram: https://www.instagram.com/_reidiculus/

💼  LinkedIn: https://www.linkedin.com/in/reidholmes/

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Ready to launch a personal brand but unsure where to start? 

In this episode, join us as we dive into the world of digital marketing with Matt Cretzman, a renowned LinkedIn strategist and digital marketing innovator. Matt shares his transformative BCT Formula (Brand, Content, Traffic) and how it has helped his clients 10X their revenue and build global networks. Discover the power of leveraging LinkedIn, AI marketing, and creating content that resonates with your target audience.

We also explore Matt's personal journey, the origin of Stormbreaker Digital, and effective strategies for branding, content creation, and driving traffic. 

In this episode, you'll learn: 

→ The origin and significance of the BCT Formula 

→ Effective branding strategies to resonate with your ideal clients 

→ Leveraging AI for brand development 

→ Content creation techniques for LinkedIn and beyond 

→ How to drive traffic and build an audience 

→ The importance of authenticity and telling your personal story 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding

00:20 Meet Matt Cretzman: Digital Marketing Innovator

02:26 The Story Behind Stormbreaker Digital

04:38 The Importance of Effective Branding

06:45 Understanding the BCT Formula

11:29 Key Elements of a Strong Personal Brand

20:06 Leveraging AI for Brand Development

27:07 Connecting with Listeners and Branding Insights

28:38 Defining Your Unique Brand Voice

31:36 The Power of Content in Building Your Brand

34:48 Leveraging LinkedIn for Content and Authority

38:31 Effective Video Content Strategies

42:22 Tools and Hacks for Content Creation

48:28 Traffic Generation and Lead Magnets

50:50 Driving Traffic to Your Personal Brand

53:37 Conclusion and Where to Learn More

✦✦✦

CONNECT WITH MATT

🌐  Website: https://unleashstormbreaker.com/

📸  Instagram: https://www.instagram.com/matt.cretzman/?hl=en

💼  LinkedIn: https://www.linkedin.com/in/mattcretzman/

🎵  TikTok: https://www.tiktok.com/@matt.cretzman

🐦  X/Twitter: https://x.com/mattcretzman

📹  YouTube:  https://www.youtube.com/channel/UCL2yhPV-tDsMswD4ZqeRgTA

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: https://www.youtube.com/channel/UC1OCVCIW4RgTuL471rhlkVw

✦✦✦

⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Ever felt like you're not charging what you're worth? 

In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority.

With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services.

Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a lasting impression. Whether you're a coach, consultant, or freelancer, this episode is packed with practical advice to help you elevate your business and charge what you truly deserve. 

In this episode, you'll learn: 

→ Ann's journey and career highlights in entrepreneurship 

→ Understanding and leveraging perceived value 

→ Effective ways to build online credibility and trust 

→ Strategies for charging premium prices 

→ Practical marketing and content strategies to attract high-end clients 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Podcast Introduction

01:28 Guest Introduction: Ann Carden

02:11 Ann's Journey and Expertise

03:37 Understanding Perceived Value

06:45 Building Credibility and Trust

08:40 Effective Marketing Strategies

10:37 The Power of Personal Branding

15:02 Quick Wins for Personal Branding

21:45 Free Resources and Google Presence

22:41 Leveraging LinkedIn for Marketing

23:41 Content Strategy and Cross-Promotion

25:01 Customized Strategies for Different Audiences

28:02 The Importance of Starting and Improving

30:17 Building Authority and Credibility

36:28 Charging More for Higher Value

41:55 Final Thoughts and Where to Find More

✦✦✦

CONNECT WITH ANN

🌐  Website: https://annlcarden.com/

📸  Instagram: https://www.instagram.com/anncardenconsulting/

💼  LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

🎵  TikTok: https://www.tiktok.com/@anncardenconsulting

👤  Facebook: https://www.facebook.com/anncardencoaching/

📹  YouTube:  https://www.youtube.com/anncarden

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Are you posting online daily but not seeing growth?

Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN system, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the way. 

In this episode, you'll learn: 

→ The origin of Ben's passion for content and podcasting 

→ How Ben grew his audience using the CAN system 

→ Differentiating mentors, peers, and audience in content collaboration 

→ Practical strategies for reaching out and collaborating 

→ The importance of patience and high-quality outputs in content creation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS 

00:00 Introduction to Content Collaboration

00:34 Ben Albert's Journey into Content Creation

04:38 Transition from Music to Business

07:35 The Power of Hyper-Niche Focus

14:21 The CAN System Explained

29:40 The Importance of Quality Content

31:06 Building Relationships Through Touchpoints

32:53 Leveraging Guest Networks

36:05 Niche Expertise and Content Strategy

38:23 Balancing Thought Leadership and Guest Contributions

48:31 Effective Social Selling Strategies

53:46 The Power of Brand Exposure

56:36 Patience and Persistence in Content Creation

58:46 Conclusion and Final Thoughts

✦✦✦

CONNECT WITH BEN

🌐  Website: https://realbusinessconnections.com/

📸  Instagram: https://www.instagram.com/realbenalbert/?hl=en

💼  LinkedIn: https://www.linkedin.com/in/realbenalbert

👤  Facebook: https://www.facebook.com/realbusinessconnections/

📹  YouTube:  https://www.youtube.com/@realbusinessconnections

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj