In this episode, we dive into the crucial topic of finding clarity in personal branding with our guest, Anika Jackson of Your Brand Amplified.

Anika shares her journey through various cities and industries, emphasizing the power of relationships and authenticity in building a personal brand.

We discuss the essential components of a brand blueprint—purpose, vision, mission, and values—and how they can guide your content creation strategy.

Learn actionable insights on how to map out your brand identity, make the right decisions, and attract your ideal clients. Anika also offers valuable resources and tools for efficient content creation and maintaining consistency.

In this episode, you'll learn:

→ The importance of defining your purpose, vision, mission, and values

→ How to stay authentic and transparent in your personal brand

→ Practical tools and strategies for efficient content creation

→ The impact of personal branding on career opportunities and thought leadership

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

✦✦✦

Ever wondered how top speakers captivate their audiences?

In this episode, Mitch Carson, a seasoned talk show host and public speaker, shares his journey from overcoming fear to becoming a successful speaker. Learn how to engage diverse audiences with authenticity and empathy.

In this episode, you'll learn:

→ Mental preparation and visualization techniques

→ Strategies for connecting with audiences in-person and virtually

→ Using humor, cultural understanding, and personal stories

→ The importance of preparation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

00:00 Introduction to Personal Branding and Content Strategy

00:05 Overcoming Fear of Public Speaking

12:35 Preparing Mentally and Practicing for Engagements

19:16 Establishing Rapport with the Audience

25:37 Connecting with International Audiences

32:00 Using Humor and Cultural Understanding

36:39 Importance of Research and Preparation

41:00 Importance of Appearance and Grooming

44:08 Leveraging Published Author Status for Success

49:29 Contact Information and Closing Remarks

In this episode, you'll learn:

→ Jordan's journey from 0 to 18,000+ subscribers since 2019

→ Proven strategies for launching and promoting your newsletter

→ The power of consistent, valuable content

→ Tips for leveraging your LinkedIn audience effectively

→ How to monetize your newsletter through sponsorships

And catch bonus tips from today's episode in the next Brand Science Newsletter...

📬 Get It Here: https://davepolykoff.com/newsletters

✦✦✦

TIMESTAMPS 

00:00 Introduction to Personal Branding and Newsletters

00:22 Meet Jordan Mendoza: LinkedIn Newsletter Expert

01:31 Jordan's Journey: From Corporate Role to LinkedIn Success

04:56 Launching 'Trailblazing Tips' Newsletter

08:04 Crafting a Winning LinkedIn Newsletter Strategy

14:43 Creating and Publishing Your LinkedIn Newsletter

20:33 Promoting and Growing Your Newsletter Audience

28:34 Leveraging LinkedIn Communities for Growth

29:29 Building Effective Funnels on LinkedIn

31:37 Audience Growth and Engagement Strategies

33:14 Optimizing Newsletter Frequency and Content

34:57 Strategic Calls to Action and Securing Sponsorships

37:09 SEO Benefits and Long-Term Newsletter Visibility

40:27 Monetizing Your LinkedIn Newsletter

49:36 The Future of LinkedIn and Upcoming Features

52:19 Final Thoughts and How to Connect with Jordan

✦✦✦

CONNECT WITH JORDAN

📬  Newsletter: https://www.linkedin.com/newsletters/6876353319049207808/

📸  Instagram: https://instagram.com/therealjordanjmendoza

💼  LinkedIn: https://www.linkedin.com/in/jordanjmendoza

🎵  TikTok: https://www.tiktok.com/@jordanjmendoza

👤  Facebook: https://facebook.com/therealjordanjmendoza

🐦  X/Twitter: https://x.com/jordanjmendoza

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: https://www.davepoly.com/yt

✦✦✦

⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.

I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn's journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.

In this episode you'll learn:

→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand

→ How to effectively engage with potential leads.

Don't miss the lightning round where we discuss the biggest lessons and the ideal profiles to follow on LinkedIn.

01:10 Finn McKenty's Journey to LinkedIn Success

03:15 The Evolution of LinkedIn as a Creator Platform

06:00 Why LinkedIn is Ideal for B2B Marketing

08:38 Optimizing Your LinkedIn Profile

18:04 Engaging with Content to Grow Your Network

26:02 Creating Effective LinkedIn Content

30:01 Algorithm Tweaks and Reach

31:00 Quality Over Quantity on LinkedIn

34:00 Maximizing Engagement

37:18 Genuine Sales Tactics

44:17 Building a Personal Brand

52:26 Overcoming Fear of Posting

56:14 Lightning Round Q&A

In this episode we learn Rich Brook's Remarkability Formula which teaches us how to:

→ Stand out in our niche.

→ Avoid competition

→ Attract qualified leads

The Agents of Change Conference - https://www.theagentsofchange.com/

Feeling like you're putting on a performance with your personal brand instead of being truly authentic?

🌐  Website: https://pannapanya.com/

📸  Instagram: https://www.instagram.com/pannapanya101/

💼  LinkedIn: https://www.linkedin.com/in/nancywingli/

🎵  TikTok: https://www.facebook.com/pannapanya101/

📹  YouTube:  https://www.youtube.com/@pannapanya

***

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: @DavePolykoff  

***

⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

***

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Before you start your personal brand,  you'll want to make sure you don't make these  critical personal branding mistakes.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletter

00:00 Introduction to the Brand Science Episode

01:54 Erik's Journey from Real Estate to Personal Branding

08:08 Defining Personal Branding

11:25 Common Mistakes in Personal Branding

25:03 Reflecting on Past Mistakes

25:11 The Pitfalls of Shiny Object Syndrome

26:52 Focusing on One Platform

29:12 Scaling Content Creation

30:45 The Importance of Personal Branding

33:05 Creating Consistent Content

38:22 Finding Your Unique Story

48:40 Conclusion and Resources

On this episode of Brand Science I sat down with Kristen Kidd, the owner of Lux Summit Studio, a professional photography studio helping entrepreneurs like you and me look our best and most authentic selves on camera.

On this episode of Brand Science, I sit down with Aaron Witnish, A.K.A. the video content king.