Pet Marketing Unleashed Podcast

Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain?

In this myth-busting episode, we're tackling the biggest misconceptions about Wix head-on. Whether you've hesitated to use Wix because "someone told you" it wasn’t good enough, or you're wondering if switching platforms is the right move, this episode will help you make an informed decision with confidence.

Here's what we’re unpacking:

• The TRUTH about Wix SEO–straight from Google (spoiler: it's better than you think!)
• Why the platform YOU can confidently update matters more than any one ‘perfect’ platform
• How to determine if Wix is the right choice for YOUR pet business

It’s time to stop second-guessing and start building a website that actually works for your business. Tune in now for some straight talk on what really matters in choosing the right website platform!

Links:

• Try Wix for free
• Read the episode blog for more info: www.petmarketingunleashed.com/13
• Explore our Wix website templates
• Check out our website design services 
• View our portfolio
• Connect with us on Instagram
• Pet Marketing Unleashed website

Learn More About Wix:

• Is Wix right for you?
• Why we use Wix for pet service businesses
• Wix SEO: what Google really says

Platform Comparisons:

• Wix vs. WordPress
• Wix vs. Squarespace

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Remember when you started your pet business dreaming of freedom and flexibility?

Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you.

We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Business Academy. After experiencing burnout in her own pet business, Kristin transformed her company into one that could run without her, allowing her to travel for months at a time. Now she helps other pet business owners do the same.

Here's what we explore:

• How to start building a business that can run without you
• Finding and hiring the right team members to support your vision
• Essential Standard Operating Procedures (SOPs) every pet business needs
• Steps to prepare your business and clients for your absence
• Key metrics to know if your business is ready for you to step back
• Mindset shifts needed to release control and delegate effectively, and more!

Whether you dream of traveling the world, taking regular weekends off, planning for maternity leave, or simply having more time for yourself, this episode provides actionable strategies to help you build a pet business that supports your dream life—not the other way around.

Ready to build a pet business that gives you more freedom? Tune in to discover how to create systems and processes that allow your business to thrive—with or without you.

Links mentioned:

• Read the episode blog
• Kristin's books and business kits
• The Prosperous Pet Business Podcast
• Profit First by Mike Michalowicz
• Kristin’s monthly webinars and workshops
• Shop The SEO Course
• Shop our Wix Website Templates
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark.

In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO or looking to improve your current strategy, these steps will help you understand exactly where your website stands so you know where to focus your attention moving forward.

Here's what we explore:

• What an SEO audit really is (jargon-free!)
• How to see your website through Google's eyes
• The simple way to check if your site is properly indexed
• What a robots.txt file is and why it matters
• How to use your sitemap to help Google find your content
• Bonus: A special free resource to make this process even easier

Ready to take control of your website's SEO? Tune in to discover three practical steps that will give you clarity on where your website stands and what to improve first. Be sure to listen till the end of the episode to receive a special discount code for the PMU SEO course.

Links:

• Free robots.txt test
• Get your FREE SEO audit guide
• Read the episode blog for more info: www.petmarketingunleashed.com/11
• Shop The SEO Course
• Shop our Wix Website Templates
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel with studies showing a $35 return for every $1 spent.

In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, this episode is packed with actionable strategies specifically for local pet service businesses.

Here's what we get into:

• How to start email marketing (even if tech isn't your thing!)
• Smart strategies to grow your list without feeling pushy or salesy
• What emails to send (and how often to send them)
• Pro tips for writing subject lines people want to open
• Creative ways to nurture current clients and win back past ones
• How to personalize emails for your local pet-loving community
• Simple automation tricks that save you time and energy

Ready to transform your email marketing strategy? Tune in to discover proven strategies for connecting with pet parents and growing your business through the power of email.

Remember Tori's key advice: "How easy can it be?" Email marketing doesn't have to be complicated to be effective!

Links:

• Join Tori’s Wear Wag Repeat Community
• Tori’s Instagram
• Try Flodesk for your email and get 50% off for a year!
• Analyze website user behavior with HotJar
• Read the episode blog for more: https://www.petmarketingunleashed.com/10
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!!

Here’s the reality: Less than 3% of your followers are even seeing your Instagram content, and those hours spent scrolling, liking, and posting might not be bringing you the clients you deserve.

In this episode, we dive into six powerful strategies to grow your pet business without relying on social media. We’re not saying you need to delete Instagram altogether – it's still useful as part of a balanced strategy. Instead, we're equipping you with more effective strategies that may work better in less time.

Here's what we explore:

• How to evaluate if social media is actually working for your pet business
• Building and leveraging strong referral networks that bring consistent clients
• Why email marketing still offers the highest ROI (think $35 for every $1 spent!)
• Smart ways to optimize your website and leverage local SEO
• The power of Google Business Listing and local directories
• How to keep existing clients coming back for more

Ready to free yourself from social media overwhelm and build a more sustainable marketing strategy? Tune in for practical, actionable alternatives that can help your pet business thrive.

Links:

• Read our blog on why Instagram isn’t getting you clients
• Get our Free Partnership Email Template
• Learn More About our SEO Course
• Read the episode blog for more info: www.petmarketingunleashed.com/09
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention.

In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who brings both creativity and strategy to the pet brands she designs. 

Here's what we cover:Why branding is WAY more than just a logo (and why it matters for your business)

• How to stand out in a crowded pet industry via visuals and messaging alone
• How your brand personality can attract (or repel) your ideal clients
• Pro tips on selecting the right colors and fonts for your brand
• Common branding mistakes pet businesses make—and how to avoid them
• Keeping your brand consistent across platforms
• Creative ways to approach seasonal marketing without losing your brand identity
• Advice for working with brand designers (or the PMU team!)

If you’re ready to level up your branding game and turn your pet business from ordinary to unforgettable, tune in to this conversation and discover how strategic branding can help you attract and convert your dreamiest clients.

Links:

• Learn about our Branding Services
• Read the episode’s blog post for more: https://www.petmarketingunleashed.com/08
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum.

In this episode, we’re sharing 8 simple, actionable ways to refresh your website so it not only looks its best but also works smarter for you in the year ahead. Each of these tips is easy to implement and perfect for kicking off the year on the right foot! Plus, we’re including a bonus strategy to help turn website visitors into future clients.

Ready to give your website the refresh it deserves? These quick and impactful updates can make a real difference for your business!

Psst… If you’re thinking a few tweaks won’t quite cut it and you’re ready for a full website upgrade, check out our Wix website templates for pet businesses. Use code PMUPODCAST for 10% off your template and shop at https://www.petmarketingunleashed.com/pet-business-website-templates.

Links:

• Free Broken Link Checker
• Review the deets about our Copywriting Days
• Read the episode blog for more info: https://www.petmarketingunleashed.com/07
• Pet Marketing Unleashed Instagram
• Pet Marketing Unleashed website

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Finding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying the right candidates, navigating employment laws, and building a team that truly represents the values of your business. Maybe you've tried hiring before but struggled with finding people who truly care about your clients’ pets as much as you do, or perhaps you're considering your first hire but feel overwhelmed by the whole process.

In this episode, we welcome Doug Keeling, founder of The Pawsitive Hiring Course–a leading expert in pet industry hiring and team management. He turned his experience as a pet care business owner into an educational platform helping others build strong teams. Doug now guides others through the complexities of hiring, having helped over 120 pet businesses build reliable teams through his Pawsitive Hiring Course.

In the episode, we chat about:Why most pet businesses fail at hiring (and how to avoid these common mistakes)

• The essential foundations you need BEFORE you hire
• How to write job posts that attract quality candidates who align with your values
• The employee vs. independent contractor dilemma 
• Solutions for managing overnight pet-sitting services
• Practical strategies for keeping your team engaged and motivated long-term
• The future of hiring in the pet industry and how to stay ahead

Ready to build your dream pet care team? Tune in to our conversation and discover proven strategies for hiring and retaining great pet care professionals.

Links mentioned:

• Doug's YouTube Channel
• The Pawsitive Hiring Course  (Use code PMU to get 10% off): 
• Connect with Doug on Instagram
• Read the episode’s blog post for more: https://www.petmarketingunleashed.com/06
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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The world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actually make a difference in your search rankings. 

Let alone the fact that most SEO efforts can take months and months to see results…

In this episode, we dive deep into practical SEO strategies for pet businesses, and uncover some game-changing insights:

• Why SEO is your 24/7 salesperson and how it actually works
• The importance of proper indexing and how to check if your site is visible to Google
• Why updating old content can be more effective than only creating new posts
• How local content can significantly boost your search rankings
• The often-overlooked connection between user experience and SEO

Ready to take your pet business website from invisible to irresistible on Google? Tune in to our conversation and discover some strategies to transform your online presence and attract more clients.

Don't miss out on these actionable SEO tips – Hit play now and take the first step towards becoming a top-ranking pet business in your area!

Links:

• Google Search Console
• Broken Link Checker
• Get free blog post topic ideas
• Learn more about our SEO Course
• Browse our website templates
• Explore our custom design services
• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/05
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise.

In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping other pet care professionals build thriving, sustainable businesses.

Here’s what we chat about:

• How Michelle went from managing a pet care business with 25 staff members to becoming a successful dog walking coach
• The power of niching down, why it's crucial for pet business owners in today's landscape, and what techniques you can follow to niche your business
• Strategies for building marketing momentum in your business, even if you're just starting out
• How to align your marketing with the insights of your community, yourself, AND your business values
• The importance of creating systems that allow your business to thrive, with or without you

Ready to take your pet care business to the next level? Tune in to our conversation and discover strategies to transform your pet care dreams into reality.

Note: Later in the episode, Michelle shares a personal story that includes a discussion of trauma and violence. If you have young listeners or wish to avoid this content, you can pause the episode after the section on marketing momentum.

Links:

• Join Michelle's free Facebook group "Grow Your Daily Dog Walking Business with DogCo Launch"
• Learn more about Michelle's Mastermind program for scaling your pet care business: [email protected]
• Explore DogCo Launch's resources and services
• Michelle’s Instagram
• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/post/04
• Pet Marketing Unleashed website
• Pet Marketing Unleashed IG

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