PETA is taking aim at a New Brunswick plant processing lobster shells. They plan to fly a banner outside the offices of Omera Shells in Richibucto to put an end to the killing and eating of the popular crustaceans. But Fernand Gaudet, director of sales for Omera, says the company has nothing to do with 'killing' lobsters and the PETA campaign is not only upsetting but damaging the business.