Backcountry Marketing

Peter and Spencer | The Low Impact Camper | Super Pacific


Listen Later

In this episode, I'm joined by Peter Williams and Spencer Houser, two of the three co-founders from Super Pacific.

 

Super Pacific is a truck bed camper company based out of Portland that was born out of the challenges of getting their families outside. Many of us wish we could buy a sprinter, build it out, and just hit the road. But the reality for most of us looks far different. 

 

With families of their own, Peter and Spencer realized they had trouble getting their own kids outside for a weekend. They assumed others did too.

 

After some industry research, they decided to start making low-impact truck campers. Campers that would make it easy to get outside on the weekend without compromising the utility of a pick-up. 

 

From the episode:

"We wanted something that would facilitate an outdoor lifestyle without compromising the utility of our pick-up truck." 

"We are operating in a small niche within the larger space. I call it the low-impact camper category. This niche is challenging for bigger brands to fill."

"People like to customize their stuff. As we looked at what was out there, we felt like it was an opportunity that other companies were missing. We would be setting ourselves apart in offering something that everyone else was overlooking. It's proven to be pretty popular."

"It's about getting outside and being able to live an urban life without having to sacrifice a connection to the outdoors and that sort of spontaneous youthful spirit that gets a little harder to hold onto as you grow and gain more responsibilities."

 

Check them out at https://www.superpacificusa.com/home

 

Follow Super Pacific: @superpacific_usa

 

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

@coleheilborn

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side Productions

  • 5
  • 5
  • 5
  • 5
  • 5

5

65 ratings


More shows like Backcountry Marketing

View all
Marketplace by Marketplace

Marketplace

8,578 Listeners

The Dirtbag Diaries by Duct Tape Then Beer

The Dirtbag Diaries

2,579 Listeners

Planet Money by NPR

Planet Money

30,841 Listeners

The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,813 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,330 Listeners

Odd Lots by Bloomberg

Odd Lots

1,773 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

494 Listeners

Outside Podcast by Outside

Outside Podcast

2,115 Listeners

Revisionist History by Pushkin Industries

Revisionist History

59,467 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,242 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,539 Listeners

Uphill Athlete Podcast by Uphill Athlete

Uphill Athlete Podcast

176 Listeners

Climbing Gold by Duct Tape Then Beer

Climbing Gold

829 Listeners

Singletrack by Finn Melanson

Singletrack

860 Listeners

City Cast Portland by City Cast

City Cast Portland

170 Listeners