Our guest on today's episode of the Gentleman's Journal Podcast is Peter Williams — the founder of both Aubin and Jack Wills, two of the most defining English style start ups of the 21st century. Here, Peter discusses his highly unlikely path into fashion; his 23-year-old midlife crisis; the early viral success of Jack Wills; the changing nature of the British high street; and why youth and naivety could be the most powerful tools for any entrepreneur.