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Lately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. 

The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case?

Link to the article: https://pickuptrucktalk.com/2025/06/is-greed-fueling-higher-new-truck-prices/

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In this week's truck news recap, Publisher Tim Esterdahl shares a startling news report that shows V-8 engine popularity is dropping like a rock with more truck buyers opting for V-6 engines. Plus, Ford says they may not build powertrains anymore and a host of other topics. 

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In this week's truck news recap, Publisher Tim Esterdahl goes over the latest confusion over the GM 6.2L V-8 recall and explains the nonsense that's occurring online. Don't fall victim to the wrong information. 

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Can you believe this? There's a new, lighter-weight oil on the market replacing the 0W20 on the market and it is going to improve engine reliability. 

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The 2026 Toyota RAV4 is now electrified and this has caused the creation of a misguided petition to reverse this decision. In this video, Publisher Tim Esterdahl covers that news and more.

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This week's truck news recap includes a massive 443k Toyota Tundra recall, the Ramcharger and Ram REV delayed and a few surprise hits on the YouTube channel.

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We recently had a chance to tour the Ford Kentucky Plant and learned a lot about how they are building the 2025 Ford Expedition. Also, we learned a lot about how Ford quality is improving although they still have some issues.

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In this week's truck news recap, Publisher Tim Esterdahl is talking about a list he pulled together. This Consumer Reports least reliable 2025 full-size trucks list could surprise you. He also wraps up what else happened this week.

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My friend Vic Shepherd has done it again! The only guy I know who has driven a million miles twice with the same brand and type of truck. Just crazy.

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In this week's truck news recap, Publisher Tim Esterdahl explains the reason behind why the Military diesel engines have no emissions and why some do. He also covers other topics as well as gives more insight into the China export ban.

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