Pini co-founded Optimove, the iGaming industry standard for CRM Marketing, in 2009 and has led the company as its CEO since its inception. Throughout the years, Pini has collaborated with hundreds of iGaming operators, platforms, and consultants to shape the industry’s CRM practices, navigate its challenges, and build a product tailored for it.

With two decades of experience in analytics-driven CRM Marketing, business consulting, and sales in the iGaming space, Pini is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve.

Today, Optimove is used by 1 of 3 EGR Power 50 operators, including Entain, Gamesys Group, Fortuna, Lottoland and others, to increase player retention, loyalty and LTV.