Pinterest Coffee Chats

Pinterest Coffee Chats

By Camille KurtenbachBusinessMarketing
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Pinterest Coffee Chats episodes

  • Episode 28: Why Every Business Needs a Search-Engine Platform in Their Marketing Strategy (And Why Pinterest Is the Easiest Place to Start)

     Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel.

    If you’ve ever thought:

    “I’m doing everything and still not seeing long-term results…”

    …this episode is going to make you breathe easier.

    We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start.

    This episode will help you:

    ✨ Understand the difference between social platforms and search platforms

    ✨ See why your content isn’t working long enough to make an impact

    ✨ Learn how Pinterest gives your content new life (for months!)

    ✨ Finally get off the constant “visibility treadmill”

    ✨ Start leveraging Pinterest with the content you already have

     Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you. 

    What We Cover in This Episode
    1. Why Social Media Alone Isn’t Enough

     Social media is fast — too fast.

    Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts.

    And the result?

    Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant.

    But the truth is:

    👉 You don’t have a visibility problem.

    👉 You have a shelf-life problem.

    Your content simply isn’t lasting long enough to make an impact.

    2. What Makes Search Engines Totally Different

    Search engines like Pinterest, Google, and YouTube offer something social platforms can’t: 

    📌 Long-term visibility (content can live for months or years)

    📌 Users with intention (people are searching for solutions)

    📌 Compounding reach over time (your content stacks, not resets)

    Unlike social media, search engines help your content build momentum.

    You don’t have to show up every day to stay visible.

    This is how business owners finally break free from content burnout. 

    3. Why Pinterest Is the Easiest Search Engine to Start With

     Pinterest is the perfect entry point because:

    ✨ You don’t need new content

    Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it 

    ✨ You don’t need to be on camera

    Pinterest doesn’t require your face. Just your expertise. 

    ✨ You don’t need to post daily

    You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life.

    ✨ Pinterest reaches people who are ready

    Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action.

    ✨ Content lasts WAY longer

     IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!)

    This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.

     

    4. Simple Steps to Start Using Pinterest as Your Search Engine 

    These are the exact action steps mentioned inside the episode:

    ✔️ Step 1: Pick 1–2 pieces of content you already have 

    Blog posts, reels, carousels, freebies, podcast episodes… anything works.

    ✔️ Step 2: Create 3–5 pins for each piece

    Use keywords your ideal client is searching for. 

    ✔️ Step 3: Link each pin to your website, freebie, or landing page

    Don’t send Pinterest traffic to socials — use your website to convert.

    ✔️ Step 4: Schedule everything out

    Use Pinterest’s native scheduler or Tailwind.

    Let it run while you go live your life.

     These four simple steps help you get off the content treadmill and start building long-term visibility.

    Episode Takeaways

    By the end of this episode, you’ll understand:

    • Why social media alone creates burnout

    • How search engines give your content the longevity it deserves

    • Why Pinterest is the most business-friendly search platform

    • How to repurpose your existing content in a way that works

    • How to get started with a minimum time commitment 

      Pinterest isn’t “one more thing.”

      It’s the thing that allows everything else you’re already doing to work harder.

      Resources & Links Mentioned in This Episode:
      → Book a Pinterest Strategy Call
      → Done-With-You Pinterest Support
      → Done-For-You Pinterest Support 
      → Free Guide: How to Turn Pinterest Into a Money-Making Machine
      → Follow me on Instagram
      → Q4 Pinterest Checklist Freebie

      14 min
    • Episode 27: How Pinterest Gives You More Time During the Holiday Season

      If you're tired of feeling like you have to choose between being present in your life or showing up for your business during the holiday season… this episode is going to feel like a deep exhale.

      Inside this week’s episode of Pinterest Coffee Chats, we’re talking about how Pinterest allows you to stay visible, relevant, and searchable without manually posting every day, chasing engagement, or living in your phone during Q4.

      This episode is especially for you if you're a:

      • Coach or service provider
      • Wellness or nutrition educator
      • Food creator or blogger
      • Parenting
      • Lifestyle brand
      • Anyone with offers, freebies, blogs, or podcast content Because here’s the truth → Pinterest is the only platform that keeps driving traffic while you’re offline.

         

        In this episode, you’ll learn:

        ✔ Why Pinterest is a must-use platform during the holiday season
        (and why waiting until January is a missed opportunity)

        ✔ How to set up your content now so it keeps working all through November + December

        ✔ The 5 types of content you should prioritize pinning before the holiday rush hits

        ✔ Why repurposing > creating more content during Q4

        ✔ What “passive visibility” really looks like inside a business

         

        ACTION STEPS FROM THE EPISODE

        Inside the episode, you’ll hear me walk through how to:

        ✅ Schedule seasonal content now (holiday promos, fall freebies, Black Friday offers)
        ✅ Turn your existing reels or TikToks into video pins — no extra filming needed
        ✅ Create seasonal versions of your freebies, recipes, or lead magnets
        ✅ Update your pin titles + descriptions with Q4 keywords
        ✅ Batch your pins so Pinterest runs while you take time off
        ✅ Use Pinterest analytics to decide WHAT to repurpose from last year
        ✅ Let your content do the selling while you’re baking pies, traveling, or wrapping gifts

        This isn’t “do more.” It’s do it smarter once and let Pinterest take it from there.

         

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie

        17 min
      • Episode 26: Pinterest: The Solution Business Owners Have Been Looking For

        If you’ve ever felt like you’re on the never-ending hamster wheel of content creation posting, engaging, and feeding the algorithm just to stay visible you’re not alone.

        In today’s episode, I’m breaking down why Pinterest is the solution business owners have been craving: a platform that gives your content a longer shelf life, helps you reach people actively searching, and lets you step off the daily posting treadmill.

        Here’s what we’ll cover:
        ✨ Why social media leaves business owners burned out and overwhelmed
        ✨ What makes Pinterest different (hint: it’s a search engine, not social media)
        ✨ How Pinterest creates long-term visibility with the content you already have
        ✨ The three biggest benefits for business owners: longer content life, action-taking users, and time back in your week
        ✨ The simple foundation you need to get started If you’re ready to stop hustling for short-term visibility and start building a sustainable strategy, this episode is your sign to give Pinterest a closer look.

        🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie

        19 min
      • Episode 25: Things That are Working on Pinterest Right Now

         

         

        Hi friend, and welcome back to Pinterest Coffee Chats! I’m recording this one from New Mexico while visitng my grandparents for the Hot Air Balloon Festival  so if you hear some background noise, that’s why. But I couldn’t wait to share this with you, because the insights are too good to hold back.

        In this episode, I’m breaking down the five things that are working really well for my Pinterest management clients right now. These are businesses in the food, health & wellness, and parenting niches  but honestly, the strategies apply no matter what space you’re in.

        Here’s what you’ll learn:
        ✨ Why having an evergreen freebie or low-ticket offer is a must for cold Pinterest traffic
        ✨ How to repurpose Instagram Reels or TikToks into pins that actually drive clicks
        ✨ The power of updating keywords, templates, and seasonal imagery
        ✨ Why clear communication and feedback loops with your strategist matter
        ✨ The mindset shift that helps clients maximize their Pinterest presence

        If you’ve been wondering what’s really moving the needle on Pinterest right now, this short and sweet episode is packed with practical takeaways you can try on your own account.

        🎧 Listen in, then slide into my DMs to let me know what you’ll be testing on your own Pinterest!

         

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie
        → Coffee Chats

        9 min
      • Episode 24: Are People Even Still Using Pinterest? (And Will It Work for My Content?)

        If you’ve ever thought Pinterest had its “moment” years ago… this episode is for you.

        Spoiler alert: not only are people still using Pinterest, but they’re using it in ways that can bring you serious, sustainable traffic. Inside today’s episode, we’re unpacking: 
        -Why Pinterest still has nearly 500 million active users (and growing)
        -The difference between Pinterest traffic and social media engagement
        -How to know if your content will actually work on Pinterest
        -Examples of what content types perform best (blogs, podcasts, YouTube, freebies, offers)
        -Why Pinterest’s search engine power = long-term visibility (not a 24-hour shelf life)

        If you’ve been wondering whether Pinterest is worth your time, let this be your gentle nudge that yes, your content deserves a longer life and Pinterest is where it can happen.

        🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie
        → Coffee Chats

        8 min
      • Episode 23: DIY vs. Done-For-You: Why Hiring a Pinterest Expert Saves You Time, Money & Stress

        DIY vs. Done-For-You: Why Hiring a Pinterest Expert Saves You Time, Money & Stress

        Ever wondered if you should just grab a $200 Pinterest course and DIY your setup instead of hiring an expert? You’re not alone so many business owners wrestle with this decision. In this episode of Pinterest Coffee Chats, I’m breaking down the real costs of DIY-ing Pinterest versus what happens when you bring in an expert to set up your account the right way from the start.

        Here’s what we’ll cover:
        -What a $200 course really gives you (and what it leaves out)
        -How many hours DIY-ing Pinterest usually takes (and what that’s worth)
        -The difference in results between “figuring it out” vs. having a strategy built for you
        -Why clarity and confidence matter just as much as keywords and boards
        Who DIY might be right for and who’s better off outsourcing

        By the end of this episode, you’ll have a clear picture of whether the DIY path makes sense for your stage of business, or if it’s time to let an expert set you up for sustainable traffic, leads, and sales.

        🎧 Listen now to Pinterest Coffee Chats wherever you tune into podcasts. 

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie
        → Coffee Chats

        13 min
      • Episode 22: Pinterest Case Studies That Prove It Works

        Pinterest isn’t just about pretty images or overnight wins it’s about building a strategy that works quietly in the background, bringing you traffic, leads, and sales month after month. In this episode, I’m sharing three real case studies from clients I’ve worked with:
        🍪 A recipe blogger who went from 349 monthly impressions to 35K in just 90 days.
        🌱 A fertility coach who repurposed her Instagram and podcast content into steady Pinterest traffic and opt-ins.
        🥗 A well-established recipe site that revived its Pinterest account and brought in millions of impressions and tens of thousands of clicks in one quarter.

        Each of these stories proves that Pinterest can work for brand-new accounts, businesses with unused content, and even established accounts that have gone quiet.

        What You’ll Learn in This Episode:
        -Why Pinterest works across niches and business models.
        -The exact strategies that drive impressions, clicks, and saves.
        -The importance of repurposing content for longevity.
        -How even “dead” Pinterest accounts can be revived with the right strategy.

        Resources & Links Mentioned in This Episode 
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support 
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie
        → Coffee Chats

        19 min
      • Episode 21: Why Health + Wellness Businesses Can’t Afford to Ignore Pinterest

        If you’re in the health and wellness space nutrition, fitness, holistic health, wellness coaching, or even product-based this episode is for you. Pinterest isn’t just another social platform it’s a search engine where people are actively looking for solutions like yours. The best part? Content you pin today can still be sending you traffic months from now.

        In this episode, I’m sharing why Pinterest is one of the most powerful traffic tools for health + wellness businesses that already have a website, offers, and content.

        I’ll also walk you through my “Readiness Checklist” so you know if Pinterest is right for you. The Pinterest Readiness Checklist
        ✅ You have a website or blog
        ✅ You have a free opt-in or lead magnet
        ✅ You have low-ticket offers or resources
        ✅ You have high-ticket programs or services
        ✅ You’re consistent on other platforms (IG, TikTok, YouTube, podcast, etc.)

        If you nodded along to most of these, you’re ready to start leveraging Pinterest for long-lasting visibility.

        Resources & Links Mentioned in This Episode
        → Book a Pinterest Strategy Call
        → Done-With-You Pinterest Support
        → Done-For-You Pinterest Support
        → Free Guide: How to Turn Pinterest Into a Money-Making Machine
        → Follow me on Instagram
        → Q4 Pinterest Checklist Freebie
        → Coffee Chats

        25 min
      • Episode 20: Why Fall Is the Perfect Time to Jump Into Pinterest

        Fall isn’t just pumpkin spice season it’s Pinterest’s busiest planning season. In this episode of Pinterest Coffee Chats, I’m breaking down why fall is such a powerful time to show up on Pinterest and exactly what you should be doing now to maximize visibility, traffic, and sales through the end of the year.

        We’ll cover:
        -Why fall is the prime season for Pinterest searches
        -The types of content business owners should be pinning right now Seasonal keywords to start using immediately
        -How to repurpose your existing content into scroll-stopping fall pins
        -The #1 mistake that keeps business owners from capitalizing on this season

        If you’ve been wanting to make Pinterest work for your business, this episode will show you how to build seasonal momentum that lasts well beyond fall.

        Resources & Links:
        → Book a Pinterest Strategy Call: https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout
        → Learn about Done-With-You Pinterest Support: https://positivityplatform.mykajabi.com/offers/Wr2JZBZz/checkout
        → Learn about Done-For-You Pinterest Support: https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout
        → Grab the Free Guide: How to Turn Pinterest Into a Money-Making Machine https://positivityplatform.mykajabi.com/money-making-machine
        → Follow me on Instagram for Pinterest tips & cozy behind-the-scenes: @positivity_platform_

        14 min
      • Episode 19: Why Now Is the Perfect Time to Start Using Pinterest for Your Business

        So many business owners say they want to start using Pinterest… But they keep putting it off until “later.” → When they’re less busy
        → When they have more content
        → When they feel more prepared

        Friend, let me lovingly say this: the longer you wait, the longer you're delaying sustainable growth that doesn’t require constant posting or burning out.

        This episode of Pinterest Coffee Chats is your permission slip to start now even if you’re a beginner, even if your business feels messy behind the scenes, even if you don’t have a full-blown content calendar.

        Inside the episode, we’ll walk through:
        ✨ Why Pinterest is the best place for long-game marketing
        ✨ The compounding power of starting now (even with just a few pins)
        ✨ What happens when you give your content a longer shelf life
        ✨ How Pinterest is different from every other platform—and why that matters
        ✨ The small actions you can take this week to set your Pinterest up for success If you’ve been thinking about using Pinterest “one day,” let this episode be the gentle nudge that there’s no better day than today. Because the content you create deserves to be seen—for longer than 24 hours.

        🎧 Listen to Pinterest Coffee Chats now wherever you get your podcasts.

        Resources & Links:
        → Book a Pinterest Strategy Call: https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout
        → Learn about Done-With-You Pinterest Support: https://positivityplatform.mykajabi.com/offers/Wr2JZBZz/checkout
        → Learn about Done-For-You Pinterest Support: https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout
        → Grab the Free Guide: How to Turn Pinterest Into a Money-Making Machine https://positivityplatform.mykajabi.com/money-making-machine
        → Follow me on Instagram for Pinterest tips & cozy behind-the-scenes: @positivity_platform_

        12 min

      About Pinterest Coffee Chats

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      Your go-to podcast for simple, actionable Pinterest strategy served with a side of coffee and cozy conversation.

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