Sign up to save your podcasts
Or
Share Episode 28: Why Every Business Needs a Search-Engine Platform in Their Marketing Strategy (And Why Pinterest Is the Easiest Place to Start)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 28: Why Every Business Needs a Search-Engine Platform in Their Marketing Strategy (And Why Pinterest Is the Easiest Place to Start)
Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel.
If you’ve ever thought:
“I’m doing everything and still not seeing long-term results…”
…this episode is going to make you breathe easier.
We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start.
This episode will help you:
✨ Understand the difference between social platforms and search platforms
✨ See why your content isn’t working long enough to make an impact
✨ Learn how Pinterest gives your content new life (for months!)
✨ Finally get off the constant “visibility treadmill”
✨ Start leveraging Pinterest with the content you already have
Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you.
What We Cover in This Episode
1. Why Social Media Alone Isn’t Enough
Social media is fast — too fast.
Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts.
And the result?
Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant.
But the truth is:
👉 You don’t have a visibility problem.
👉 You have a shelf-life problem.
Your content simply isn’t lasting long enough to make an impact.
2. What Makes Search Engines Totally Different
Search engines like Pinterest, Google, and YouTube offer something social platforms can’t:
📌 Long-term visibility (content can live for months or years)
📌 Users with intention (people are searching for solutions)
📌 Compounding reach over time (your content stacks, not resets)
Unlike social media, search engines help your content build momentum.
You don’t have to show up every day to stay visible.
This is how business owners finally break free from content burnout.
3. Why Pinterest Is the Easiest Search Engine to Start With
Pinterest is the perfect entry point because:
✨ You don’t need new content
Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it
✨ You don’t need to be on camera
Pinterest doesn’t require your face. Just your expertise.
✨ You don’t need to post daily
You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life.
✨ Pinterest reaches people who are ready
Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action.
✨ Content lasts WAY longer
IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!)
This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.
4. Simple Steps to Start Using Pinterest as Your Search Engine
These are the exact action steps mentioned inside the episode:
✔️ Step 1: Pick 1–2 pieces of content you already have
Blog posts, reels, carousels, freebies, podcast episodes… anything works.
✔️ Step 2: Create 3–5 pins for each piece
Use keywords your ideal client is searching for.
✔️ Step 3: Link each pin to your website, freebie, or landing page
Don’t send Pinterest traffic to socials — use your website to convert.
✔️ Step 4: Schedule everything out
Use Pinterest’s native scheduler or Tailwind.
Let it run while you go live your life.
These four simple steps help you get off the content treadmill and start building long-term visibility.
Episode Takeaways
By the end of this episode, you’ll understand:
Why social media alone creates burnout
How search engines give your content the longevity it deserves
Why Pinterest is the most business-friendly search platform
How to repurpose your existing content in a way that works
How to get started with a minimum time commitment
Pinterest isn’t “one more thing.”
It’s the thing that allows everything else you’re already doing to work harder.
Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
View all episodes
By Camille Kurtenbach
5
44 ratings
Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel.
If you’ve ever thought:
“I’m doing everything and still not seeing long-term results…”
…this episode is going to make you breathe easier.
We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start.
This episode will help you:
✨ Understand the difference between social platforms and search platforms
✨ See why your content isn’t working long enough to make an impact
✨ Learn how Pinterest gives your content new life (for months!)
✨ Finally get off the constant “visibility treadmill”
✨ Start leveraging Pinterest with the content you already have
Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you.
What We Cover in This Episode
1. Why Social Media Alone Isn’t Enough
Social media is fast — too fast.
Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts.
And the result?
Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant.
But the truth is:
👉 You don’t have a visibility problem.
👉 You have a shelf-life problem.
Your content simply isn’t lasting long enough to make an impact.
2. What Makes Search Engines Totally Different
Search engines like Pinterest, Google, and YouTube offer something social platforms can’t:
📌 Long-term visibility (content can live for months or years)
📌 Users with intention (people are searching for solutions)
📌 Compounding reach over time (your content stacks, not resets)
Unlike social media, search engines help your content build momentum.
You don’t have to show up every day to stay visible.
This is how business owners finally break free from content burnout.
3. Why Pinterest Is the Easiest Search Engine to Start With
Pinterest is the perfect entry point because:
✨ You don’t need new content
Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it
✨ You don’t need to be on camera
Pinterest doesn’t require your face. Just your expertise.
✨ You don’t need to post daily
You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life.
✨ Pinterest reaches people who are ready
Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action.
✨ Content lasts WAY longer
IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!)
This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.
4. Simple Steps to Start Using Pinterest as Your Search Engine
These are the exact action steps mentioned inside the episode:
✔️ Step 1: Pick 1–2 pieces of content you already have
Blog posts, reels, carousels, freebies, podcast episodes… anything works.
✔️ Step 2: Create 3–5 pins for each piece
Use keywords your ideal client is searching for.
✔️ Step 3: Link each pin to your website, freebie, or landing page
Don’t send Pinterest traffic to socials — use your website to convert.
✔️ Step 4: Schedule everything out
Use Pinterest’s native scheduler or Tailwind.
Let it run while you go live your life.
These four simple steps help you get off the content treadmill and start building long-term visibility.
Episode Takeaways
By the end of this episode, you’ll understand:
Why social media alone creates burnout
How search engines give your content the longevity it deserves
Why Pinterest is the most business-friendly search platform
How to repurpose your existing content in a way that works
How to get started with a minimum time commitment
Pinterest isn’t “one more thing.”
It’s the thing that allows everything else you’re already doing to work harder.
Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
More shows like Pinterest Coffee Chats
View all
The Amy Porterfield Show
4,597 Listeners
Simple Pin Podcast: Simple ways to boost your business using Pinterest
461 Listeners
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
12,069 Listeners
Business Not As Usual with Megan Yelaney
46 Listeners
Good Content with Shannon McKinstrie
125 Listeners
Pinterest In 10 Minutes A Day
8 Listeners
Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset
160 Listeners
The Email Sound Booth with Liz Wilcox
31 Listeners