Bas Van Den Berg, Managing Director of Dutch Lady Malaysia, discusses his plan to reach the RM1 billion revenue mark within three years, the company's share of the local dairy market, its rate of growth, its biggest challenges, cost components and how these challenges are met. He also discusses whether the company will raise prices. He also provides a view on studies showing that dairy products lend themselves to increased cancer risks as well as that of auto-immune diseases like diabetes. He ends with a discussion of holding company Royal FrieslandCampina, whose business is based on a cooperative model.

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