Elorie Slater runs the marketing department for Pivot Cycles, and we talk about her unusual path to becoming the head of marketing for Pivot; her take on the bike industry in the time of COVID, and where the industry goes from here; bike prices and “entry level” pricing; and the notion of women-specific gear and female participation in mountain biking.

TOPICS & TIMES

• Elorie’s background (4:12)
• Current bike industry trends (16:04)
• “Entry level” prices (25:23)
• Pivot’s frames (31:52)
• Ride Tuning (35:22)
• ‘Women Specific’ bikes (38:34)

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