In today's Startup Therapy Podcast, Wil and Ryan discuss planning for the bad times and good times in your startup company. It's not all sunshine during the good times, and not all doom and gloom during the bad times. It's about striking that perfect balance in your startup's strategy. The secret to achieving longevity in the ever-shifting landscape of entrepreneurship? Continuous adaptation, vigilant monitoring of key performance indicators, and the ability to pivot when necessary, all while staying true to your business's core mission and values.

Sign up for the Startups Newsletter

https://www.startups.com/newsletter

Resources:

• Startup Therapy Podcast 
• https://www.startups.com/begin
• Join our Network of Top Founders 
• Check in with us on LinkedIn | Wil Schroter | Ryan Rutan

What to Listen For

• 00:00 Intro
• 01:59 Good and bad times aren’t just a single moment in time
• 04:31 Are founders aware of these oscillations?
• 05:45 “In good times, we plan for good times…”
• 10:04 What is longevity for startups?
• 19:04 Make decisions based on the likelihood of the outcome
• 21:03 Opportunities are planted during bad times
• 26:56 Plan for the hibernation