Plan Simple with Mia Moran

“We come here with a soul blueprint and we know exactly what we came here to deliver, to learn and to give and who to give it to.”

–Gosia Gorna

In 5 minutes, Gosia Gorna taught me the idea of the expansion game and being able to expand yourself to be open to so many more possibilities than I think we often let ourselves be open to. I can’t wait for you to meet her.

The voices that try to protect us are voices of fear, and so often they keep us from expanding and doing what we were meant to do. Those times you procrastinate or don’t send out the email or make the call are your response to that fear. But the biggest fears are actually showing us where to go.

A loving community or coach can help you spread your wings and fly. Ready to expand?

We talk about: 

• Playing with your fears
• Holding both sides of things
• What shifts when you approach things as a spiritual quest instead of a series of to dos
• Why “what do I need to do?” shouldn’t be the first question you ask yourself in the morning
• Breath and the courage to meet yourself
• The power of taking the time to just be

ABOUT GOSIA

Gosia Gorna is an award-winning coach, best-selling author, and international speaker. As the creator of the powerful fear release method 'The Expansion Game' and a business intuition trainer, she helps purpose-driven entrepreneurs and luminaries enhance their clarity, confidence, and visibility. With over 20 years of experience, Gosia supports impactful success by focusing on sharpening vision, fostering outstanding decision-making, and integrating business intuition as an essential business tool. Her mission is to turn fears into impactful successes, supporting change-makers in sharing their groundbreaking ideas, writing best-selling books, commanding the stage, and influencing globally. She is dedicated to helping clients achieve extraordinary outcomes in their fields.

LINKS

• Website: www.gosiagorna.com
• FB: https://www.facebook.com/gosia.gorna.1?locale=en_GB
• Youtube: https://www.youtube.com/@GosiaGorna
• The Expansion Game book: https://www.gosiagorna.com/the-expansion-game

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.

Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. 

Here are Three Doable Changes from this conversation:

• SET THE INTENTION. Set an intention for what you want and see it done. Really see it done. Focus on being with it, being here. See if it shifts the feeling of the to dos.
• SET SURRENDER ALARMS. We need reminders to pause. Because these pauses are often 5–10 minutes, they can feel awkward to calendar. Try setting an alarm called Pause or Surrender or Just Be throughout your day. Use a pleasant sound, like a gong or bell. When it goes off, pause and just be for a few minutes.
• ASK EXPANSIVE QUESTIONS. To get the most from your intuition or angels, think about the kinds of questions you ask. Instead of asking “Why can’t I make money?” or “What is wrong with me?” start asking expansive questions. You’ll need to pause and get quiet to listen to your intuition to hear the answer, but start by asking good questions.

“We all know that when we write copy, we have to talk to the ideal person, but I find it's really easy to introduce bias and start talking about what you want or what you think they want and not what they actually want.”

–Mimi Zhou

Are you talking about the right things? Sometimes our copywriting misses the mark because we talk about what our potential clients or customers need … instead of what they actually want. I’m really excited to talk with conversion copywriter Mimi Zhou about how we really drive action with our writing.

You can be really good at what you do without being really good at talking about it. It can be hard to get out of our own heads and what we know. We need to use the language our clients or customers use. How do we do that?

We talk about: 

• How to gather the data that drives the writing
• How to get a better response on questions on social media
• The kinds of numbers you need for the data to be relevant
• Selling one thing
• Trigger events in marketing 
• Creating a timeline for that shows the before, the buy, and the steps in between

ABOUT MIMI

As a conversion copywriter, Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.

Her copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.

A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter, Joanna Wiebe (founder, Copyhackers). So Mimi literally got a professional research degree and then studied copywriting with the original conversion copywriter herself!

LINKS

• https://mimizhou.com/
• https://www.instagram.com/mimithezhou/
• linkedin.com/in/mimizhou/

Mimi is also one of the amazing teachers for Back to Business Week. To learn how to write headlines that hook in your ideal reader (and so much more in over 50 5-minute teachings), get your free ticket to this event that will help you land in the new season:  https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• SURVEY YOUR READERS. Create an 8–10 question survey about what they need and where they are. Your goal is to stop guessing about what people want and be able to talk to them about what they want. Have you heard the advice to sell people what they want and give them what they need? To do that you need to hit what they really want, not what you think they need.
• ASK A MULTIPLE CHOICE QUESTION. Tired of not getting a response on social media posts? Try asking a simple question with multiple choice. One choice can be “Something else” with a chance to elaborate, but you’ll probably get more responses on the options you give.
• CREATE A TRIGGER TO BUY TIMELINE. Ask current or recent clients what they were looking for or what they needed when they found you. Find out where they were when they started and what convinced them to buy. Pay attention to their actual words. Use this information when you write your copy.

“The more dialed in your messages, the more you're going to attract the right people.”

–Tiffany Neuman

You can be multi-passionate AND dialed in. If nicheing hasn’t worked for you or your brand is all over the place, check out this conversation with branding strategist Tiffany Neuman, who helps women find their message and step into their power as thought leaders.

Tiffany says defining your niche can be limiting and lead to a place where you get bored or want to blow up your business. Instead find the golden thread that ties all your offers together.

Getting your messaging dialed in makes it easier to talk about what you do and attract the right people.

We talk about: 

• Cyclical habits on social media instead of a spray and pray approach
• Choosing spaces where you have fun
• What it looks like to dial in your message when you are multi-passionate
• What people think your brand is … and what it’s really about
• Creating a brand operating system
• What it really means to be a thought leader

ABOUT TIFFANY

Tiffany Neuman is a visionary branding strategist who helps driven women entrepreneurs make their message a movement. After 15 years in the corporate world, working with brands like Adidas, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter as thought leaders. She is a contributor for Entrepreneur and has been featured in Forbes multiple times as a branding expert.

LINKS

• https://yourlegacybrand.com/
• https://www.instagram.com/tiffanyneumancreative/
• https://www.linkedin.com/in/tiffanyneuman
• Make Your Message a Movement — starts September 9

Tiffany is also one of our dynamic teachers for Back to Business Week. Want to hear more from her? https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• DECIDE WHERE YOU WANT TO BE. You don’t have to be on all the platforms or show up every day. Decide where you have fun engaging with people on social. Decide how much showing up feels good. That might change by season or depending on what you have going on.
• FIND YOUR GOLDEN THREAD. What is the golden thread that ties all the things you do together? Listen to the examples in the podcast to help you think about what that looks like. Start listing all the things you do. Look for what runs through them all. Sometimes it helps to get outside ideas on this. Hearing what other people think you do for them can help you find that thread.
• EXPLORE THOUGHT LEADERSHIP. How do you feel about being a thought leader? A lot of women assume it’s not them. What’s in your way? Do you need mindset work on visibility or playing small or imposter syndrome? Try making a list of your accomplishments and areas of expertise (or if you have trouble claiming expertise what you are known for or talk about the most). This can be another exercise where it helps to work with a coach or partner who can help you see yourself. Pick one of those steps and schedule it.

“You are the value, not the tips and tricks, not the service, the product, you are the value.”

–Jude Charles

It’s not enough to share the lesson. You need to share the journey … and that’s where the story comes in. I loved talking with Jude Charles, about using story in our businesses.

When you tell a story — whatever the medium — the story becomes like a movie theater in people’s minds. The story sticks with them and triggers a reaction. They might forget the details of the tip or information you shared, but they will remember the story and make meaning from it.

To have that power, story should be specific. The details give it life. Jude demonstrates the level of detail that engages without overwhelming us.

We talk about: 

• Noticing which stories are conversation starters
• Why we should stop devaluing our own stories
• Focusing on what’s there for you right now to get out of your own way
• Putting in the reps: Practicing telling the stories, even as an introvert, until you get more comfortable
• A 5-minute practice to find your own stories and testing those stories
• How to quickly prepare to speak and include stories

ABOUT JUDE

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

LINKS

• https://judecharles.co/
• storybankjournal.com
• https://www.instagram.com/judecharles/

Jude is also one of our amazing teachers for Back to Business Week. To check out his story and learn about changing the story in your head, get your free ticket to this event that will help you land in the new season:  https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• GATHER A STORY. Take 5 minutes at the end of your day to record a story. Think back about what happened. Pick something memorable. Then: Create a title. Tell what happened. Identify the lesson.
• DO THE REPS. Practice telling your story. One technique is to record it on your phone and then listen to it to get really familiar with your story and get comfortable with your own delivery.
• FIND THE STORY BEHIND THE LESSON. Do you have a tip or practice or other teaching you share often? What’s the story behind it? Can you reverse engineer to find the story that leads to the lesson? Because the story is what makes gives the lesson heart and is most likely to be what sticks with people or even moves them (even if they take a different lesson from it).

Now that kids are back to school, let's get revitalized and refocused on business. It’s hard to end the year strong when you’re struggling with feeling like the year itself is slipping away, not knowing what to prioritize, and juggling a new routine. What if it was as simple as creating a landing pad?

“Intuition lives in the pause, in the quiet … intuition is going to feel calm. It's going to feel like you're in flow.”

–Wendy Sterling

Are you overthinking things? Listening to fear? Let’s change that. Let’s listen to your intuition and get you in flow with this conversation with intuitive business coach Wendy Sterling.

Wendy reminds us that Intuition lives in your body, not your mind. We talk about how to tune into your body and be present with yourself more.

It seems counterintuitive when you are rushing around trying to do all the things, but taking a minute to breathe, center, and check in with yourself and listen to the whisper of your intuition makes a huge difference.

We talk about: 

• How Mia listened to her intuition and brought more ease to a process
• Trusting your intuition and that you’ll come out okay on the other side
• Staying open to how you get business and how abundance comes to you
• The power in the pause — and why pausing isn’t doing nothing
• Recognizing the learning and growth in the obstacles we face and our failures or mistakes
• The power of collaboration and connections

ABOUT WENDY

Wendy Paige Sterling is a Transformation Coach who empowers female business owners to disrupt their industries by harnessing the power of their intuitive "I Can" voice to create impactful and fulfilling businesses. Using her proprietary Chrysalis-Effect methodology, she helps clients reconnect with their soul's wisdom, transforming trauma into a source of power and aligning business practices with personal passions and core values. A sought-after speaker and two-time international best-selling author featured on NBC, Good Day LA, and Daily Blast Live, Wendy is known for her no-nonsense coaching style, guiding ambitious disruptors to navigate significant life transitions, embrace challenges, and achieve profound personal and professional transformations. As the host of "The Power In The Pause" podcast and creator of the “I Can” movement, Wendy continues to inspire a global audience to embrace their intuitive capabilities and reconnect with their soul's purpose and mission.

LINKS

• https://wendypaigesterling.com/
• Wendy is also one of our amazing teachers for Back to Business Week. Want to hear more from her? https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• TAP INTO YOUR BODY. Start paying attention to where you feel things. Where does fear show up in your body? What does it feel like? Where does intuition show up? What does that feel like? Check in with your body when you are reacting to things or making a decision and start to learn where and how you feel things.
• PAUSE, BREATHE, LISTEN. There is power in the pause. Try pausing and taking a deep, diaphragmatic breath. Get grounded and settled. Then listen to the wisdom available to you. It will be a whisper. This can take 5 minutes. Try it throughout your day.
• RETHINK AN OBSTACLE. One piece of mindset work is looking at obstacles as opportunities. What can you learn from an obstacle, setback, or mistake? How can you change or do something differently? Next time you find yourself asking “Why is this happening?” or telling yourself that you screwed up, pause and ask, “What can I learn here?” or “Where can I go from here?”

In this episode, I’m taking you behind the scenes to show you how I think about change — transitioning from summer to fall, kids heading off to college, my body being in a new phase, and all the changes that happen as an entrepreneur growing a business. If you want to join me to Get Back to Business this September — in other words navigate the transition from your summer rhythm to your Q4 rhythm with me — join us for BACK TO BUSINESS WEEK https://plansimple.com/backtobusiness

If you have a kids who’s off to college or beyond and you’re noticing, it’s hard to concentrate, join me in RELEASE https://plansimple.com/release

“There's just nothing better than being able to say that you have some recurring revenue happening in the background of your life.”

–Melissa Lanz

Dream of having a business you can take time off from and still make money? I’m talking about recurring revenue with Melissa Lanz, founder of Fresh 20 and expert in subscription services and memberships.

Melissa’s subscription business has allowed her to buy a home, set up a pension fund, put her kids through private school, travel the world with her family and care for sick parents. She advocates for starting subscription and membership programs rather than high ticket businesses.

A goal of a 6-figure business won’t drive you forward. Your business can be huge, but you need to start with a real why, a real reason you want to make the money.

We talk about: 

• Starting with limited resources and a personal list of 400
• Amplifying your own message
• Being really clear about what you want to do with the money you make
• Launch mindset and learning from your members/subscribers
• Interesting ideas for subscriptions
• The magic of automating your processes

ABOUT MELISSA

Melissa Lanz is a former internet marketing executive who quit her day job to promote good eating habits in the midst of a national health crisis. As founder of The Fresh 20, Melissa strives to bring fresh food back to the household table and reduce the amount of processed ingredients being used. During the fall of 2009, Melissa dedicated her efforts to creating this tool for busy families and singles stuck in a takeout rut. To further her goal to be a part of The Food Revolution, she wrote The Fresh 20 Cookbook (Harper Collins 2013) and also promotes education in nutrition and healthy cooking through speaking, locally in Southern California and throughout the country.

LINKS

• The Fresh 20

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.

Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. 

Here are Three Doable Changes from this conversation:

• DEFINE YOUR WHY. What do you want from your business? Do you want to buy a house? Travel? Retire a spouse? Send your kids to college without loans? Be really clear about what you want instead of an amount you target. If you are just getting started your initial why might be smaller — like keeping your babysitter.
• TALK ABOUT WHAT YOU DO. You need to amplify your own message. What your most excited about right now about what you are doing? Why are you so passionate? Practice talking about it. If you aren’t talking at all, set a goal to talk to five people this week. Once you are warmed up, bring it up everywhere.
• AUTOMATE ONE PROCESS. Automation is essential for passive income and to buy yourself some time away from your business. To automate a process, start by documenting it. When you see the steps and who does what, you can see where you can delegate or outsource more (and have the information somebody else needs to do the job). You can also see where you can use technology to set ahead or automate.

“I keep hearing you can't make friends as an adult, and I push back on that because I have. Every time that comes up, I think about who I have in my life, how I met them, and how we expanded things.”

–Sara Barry

You can’t make friends as an adult … or can you? Friendship comes up every season as a goal for people in FLOW365. The issue amped up during the pandemic, but continues to be a challenge. I’m excited to talk with Sara Barry about making and maintaining friendships.

Let’s be real. It IS hard to make friends or even keep up with the friends we have at this stage of life. It takes time and intention.

We look at questions like: How do we make friends when we move to the suburbs or country? How do we maintain friendships when we are busy with business and kids? How do you move beyond seeing somebody at yoga class or meeting them in a mastermind to connecting beyond that?

We talk about:

• Shifts in friendship over time and as your life changes
• Intentionally making time for friendship and ways to connect
• Being the one who always initiates and not taking no personally
• Getting clear on what you want from friendship — do you need a 2 am friend, a friend you talk to daily, somebody to talk about work with, somebody to go places with … 
• Creating ways of connecting that sustain themselves — accountability check ins, weekly walk, annual traditions
• Reaching out to friends you’ve been out of touch with

ABOUT SARA

Sara Barry is a content advisor and copywriter for coaches and other heart-centered entrepreneurs. As a content advisor, she helps clients decide which content to create, say what they really want to say, and make the most of the content they create. As a copywriter, she helps people build connection through content, streamline processes, and turn short content into books. Clients call listening her superpower and regularly end calls saying they feel so much  calmer with clarity and a plan to get their content done.

LINKS

• Sarabarry.com
• https://substack.com/@sarabarrywrites
• https://www.linkedin.com/in/sarabarry/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• ASSESS YOUR FRIENDSHIPS. Make a list of friends you have. How did you meet them? How do they fit into your life right now? What are you missing in your friendships? Do you need 2am friends? Do you miss having people you talk to or hang out with every day? Use this assessment to think about what you really want from friendships and what you already know about making friends.
• PLAN TO CONNECT. Make a list of people you want to connect with in the next month. Include people you see regularly and people you haven’t talked to in a while. Schedule time to reach out — write a letter, send a text, schedule a call, walk, coffee date, or other outing. Make time in your schedule to actually do the thing with your friend.
• EXTEND A NEW FRIENDSHIP. Sometimes we meet people in one context and don’t know how to go beyond that. Practice taking the next step. Ask that person in your mastermind to be an accountability partner. Suggest coffee or a walk with the person in your yoga class. DM the person in a group that always says things that resonate.

“When you make a choice with your masculine oriented foot, you walk in action and you must do that. But then with your more feminine energy foot, you notice what has begun showing up and unfolding synchronistically.”

–Kim DeYoung

Do you ever look back to see how you got where you are? What a difference one choice can make? What if you could use choice making more intentionally? I’m talking with Kim DeYoung, coach and author of The Book of Choice  about making meaningful choices.

When you are making change, it starts with a choice. I always say planning is choosing in advance. You have to act on the choice, but you start with the choice itself. Kim and I differ in language, but follow similar approaches. If you’re not a planner, her words may resonate.

What unfolds when you make the choice and act? What synchronicities can you start to see? What can you learn from the choices you’ve already made? And in case you need to hear this: there's no wrong choice. There's always a lesson.

We talk about: 

• The magic of acting upon synchronicities, like reaching out to a person because their name came repeatedly in a week
• Choosing to explore something as a juice entry point
• Choosing against the grain
• Mapping choices and a self-Q&A process
• Different kinds of choice makers and how that can work for you or get in your way
• What happens when the need to choose becomes a bottleneck in our lives

ABOUT KIM

Kim DeYoung is a seasoned choice coach, facilitator, speaker and author of The Book of Choice. With over two decades of experience coaching creative, visionary entrepreneurs, Kim has helped countless individuals make meaningful choices to bring their ideas to fruition. She’s happiest when she’s engaging in interesting conversations about meaningful choices.

LINKS

• http://kimdeyoung.com
• Guide: 5 Questions to Ask Before Making a Meaningful Choice - http://ChoiceQuestions.com
• http://YourChoiceBook.com 
• https://www.instagram.com/kim__deyoung
• https://www.linkedin.com/in/kimdeyoung/
• https://www.facebook.com/choicecoachkim

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.

Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. 

Here are Three Doable Changes from this conversation:

• CHOOSE TO EXPLORE. I love this reframe. If you know you want to change but aren’t quite sure where you are heading or feel stuck getting started, choose to explore. For example, I choose to explore eating better or I choose to explore where I go next in my work.
• MAP A CHOICE. Think about a choice you made at some point in the past. Map where that choice has taken you — opportunities that came about, people you have met, doors that opened.
• ACT ON SYNCHRONICITY. You know those times when you keep hearing about a person? Or you are talking about changing your food and a local class comes up that fits right in your schedule? Or when three people from different parts of your life suggest you try something? Act on that. Reach out to the person, take the class, explore the thing people suggest you try — not with expectation, but with curiosity about what will happen.