In this episode, Barkley’s Jason Parks and Julie Barr delve into the “Judgement-Free Zone” with Jamie Medeiros, Chief Brand Officer at Planet Fitness. Jamie breaks down Planet Fitness’ “Red Thread,” the importance of “Making your own Super Bowl,” and the brand’s 2024 campaign featuring Grammy award-winning rapper Megan Thee Stallion as “Mother Fitness.” Plus, Dave Gutting weighs in with a special brand battle featuring fitness juggernauts Planet Fitness vs. Peloton.