Lisa Wertzbaugher of Iowa-based metal fabrication shop Wertzbaugher Services returns to the podcast to discuss the realities of running a small manufacturing business and offer practical advice for shop owners.

She shares lessons on planning, investing in equipment, building a sales strategy, training a workforce, and using data to evaluate risk.

Wertzbaugher also discusses the value of hiring younger workers and knowing when to move on from approaches that aren’t working.

Her company specializes in custom welding, steel fabrication, equipment repair, and material-handling products such as racks and baskets, along with trailer and farm equipment repair.

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