Changing what you eat is a journey that may lead to growing, preparing, and marketing before sharing and consuming your food focused dreams. When the destination of the journey is a plant based diet, it may be a challenging transition. When Heather and Reggie Donaldson were moving from LA back to Cincinnati, they knew delicious plant based cheeses would be key to the success of their own plant based journey. Heather shares how that journey led to producing their own plant based cheese, opening a “Mad Cheese” shop in Cincinnati and establishing a following of the cheese and of their journey. www.madcheese.com