This week on Biophilic Solutions, we’re talking to Alden Blease, the founder and Chief Creative officer of R.E.D.D., a highly successful  (not to mention delicious) line of plant-based energy bars and elixirs. When he ran out of money on his college meal plan, Alden began making his own bars using bulk ingredients from his local health food store and the first iteration of R.E.D.D. was born. Since then, R.E.D.D. (which stands for Radiant Energy Deliciously Delivered) has been hailed by publications like Minimalist Baker, Poosh, Runner’s World, and Popsugar. In this interview, we chat about everything from starting a successful plant-based business and sourcing the most ethical ingredients to the joys and inspiration found in nature. 

Show Notes

• R.E.D.D: Radiant Energy Deliciously Delivered
• REDD refreshes brand, raises $2.2M in new funding (Maine Startups Insider)
• The Best Protein Bars Have These Ingredients (Poosh)
• Plant-Based Protein Bar Review (Minimalist Baker)
• The 10 Best Energy Bars for Runners (Runner’s World)
• Alden Blease on Tik Tok

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