Key Points:

• Doug explains how Seismic's founders saw a market opening (00:55)
• How Seismic created a category and helped define a new word (02:43)
• How the founders played to their strengths and industry experience (04:37)
• My thoughts on founders playing to their strengths, and a quote from Unqork's Gary Hoberman (06:38)
• How Seismic achieved product-market fit (08:35)
• I explain why you need to be the best at something specific if you want to win (09:28)
• "Contacts become contract" and a quote from YC's Michael Seibel (11:08)
• Why Doug believes the saying "only the paranoid survive" (13:11)
• How Seismic usurped the category leaders by acquiring them (14:36)
• My thoughts on creating categories and subcategories with a quote from Prof. David Aaker (16:05)
• Why Seismic is so focused on keeping their customers happy to avoid commoditization (19:14)
• Doug's thoughts on staying true to your brand identity (20:47)
• I explain the importance of prioritizing brand identity (21:50)
• Seismic's acquisition strategy (25:00)
• My thoughts on strategic acquisitions with a quote from LegalZoom's John Suh (26:27)
• Wrap up (31:35)

Mentioned:

Doug Winter LinkedIn

Seismic LinkedIn

Seismic Website

Establishing authority via industry experience with Unqork’s Gary Hoberman

Michael Seibel LinkedIn

Professor David Aaker

John Suh LinkedIn

LegalZoom

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL