Back from nearly four weeks painting en plein air in China, Eric Rhoads shares his discoveries about education-driven plein air bases, a booming watercolor scene, collaborative scrolls, and a frank art marketing conversation, all co-hosted by guest artist Paul Friederichsen.

Bonus: This interview includes a new Marketing Minute with Eric and Paul!

If you want more resources: PleinAir Magazine publishes widely on these topics; Eric runs Art School Live weekdays at noon (Marketing Mondays included), and we have a free ebook of plein air tips for anyone starting out. Keep painting, keep traveling, and we hope to see you at a workshop soon — maybe even in China.

Join Eric Rhoads for the latest Plein Air Podcast episode as Joe McGurl shares insights on landscape painting, techniques, and the emotional connection to nature.

Bonus! Eric Rhoads addresses how to find your ideal client/audience and how to market your art if you wish to step away from using social media.

Related Links:

• Art Business Mastery Day: https://streamlineartevents.com/marketing 
• PaintTube.tv: https://painttube.tv/
• 201 Essential Plein Air Tips: http://PleinAirMagazine.com/ebook
• Plein Air Convention & Expo: https://pleinairconvention.com/podcast
• Joe McGurl online: https://www.josephmcgurl.com/ 

In this episode of the Plein Air Podcast, Eric Rhoads delves into the insights shared by renowned artist James Gurney, exploring the significance of plein air painting, its history, and practical tips for artists looking to hone their skills.

Bonus! What are the current trends in art buying behavior, and how should artists adapt their marketing strategies to align with the preferences of modern collectors? And, how can international artists market their art in the U.S.? Eric Rhoads answers in this week's Art Marketing Minute Podcast.

Related Links: 

• PaintTube.tv: https://painttube.tv/
• 201 Essential Plein Air Tips: http://PleinAirMagazine.com/ebook
• Plein Air Convention & Expo https://pleinairconvention.com/podcast
• James Gurney online: https://jamesgurney.com/

In this episode of the Plein Air Podcast, Eric Rhoads interviews Andrew Tischler, a talented artist and influencer based in New Zealand. They discuss Andrew’s artistic journey, his passion for plein air painting, the influence of his father’s artistic legacy, and more.

In the vibrant world of plein air painting, Andrew Tischler stands out as a prominent figure, blending his rich background with a passion for teaching and creating art. Born in Texas, Tischler’s journey took him across the globe, eventually landing him in New Zealand, where he has established himself as a leading artist and educator. His father, a sculptor, profoundly influenced his artistic path, providing him with early access to art materials and encouragement to explore his creativity.

Tischler’s transition into plein air painting began later in his career, inspired by renowned artists and driven by a desire to capture the essence of nature in his work. In this interview, he emphasizes the importance of emotional investment in art, believing that true authenticity comes from being fully immersed in the creative process.

Tischler’s teaching philosophy revolves around fundamental principles such as drawing, tone, and color, which he believes are essential for any artist’s development. His approach to commissions reflects a commitment to both the client’s vision and his artistic integrity, ensuring that each piece resonates with authenticity.

Bonus! Is it necessary to have an artist website? What are some of the current email list do’s and don’ts? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.

Related Links: – PleinAir® Magazine: https://pleinairmagazine.com/podcast – Plein Air Convention & Expo: https://pleinairconvention.com/podcast – Watercolor Live: https://watercolorlive.com/podcast – Andrew Tischler online: https://tischler.nz/

In this episode, Eric Rhoads interviews artist Aimee Erickson, who shares her journey, including painting in Florence, riding a bicycle across America, and more.

Listen as they discuss: – The personal growth and freedom Aimee experienced on her bicycle trip – Challenges and joys of plein air painting, and the importance of managing expectations for beginners – What it was like to paint inside the Portland Museum of Art during the Monet to Matisse exhibition – Interesting interactions with the public when painting on location – Composition, the limitations of rules, and simplifying the process of painting – And much more!

Bonus! What are some ways for artists to effectively use social media? How do you get more eyeballs on your Instagram posts that will lead to serious potential buyers? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.

Related Links: – Aimee Erickson online: https://www.aimeeerickson.com/ – Pastel Live: https://pastellive.com/psl2024 – Realism Live: https://realismlive.com/ – PleinAir® Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Fall Color Week: https://publishersinvitational.com/

In this episode, Eric Rhoads interviews Harley Brown, who isn't just an artist, but a legend.

"All of my art friends, the vast majority of them, the older ones, lived into their late 90s," Harley says," and their brain was still cooking. Their brain cells were always active. So if you're out there and you do art, you are not only inspired, you're not only inspiring yourself, but your mind is always going to be working."

Listen as they discuss: - The moments that transitioned Harley to making it to the "next level" in terms of selling his art - The first time his head "started buzzing" as he put down strokes of pastel for a portrait - The core basics and seven essential truths of art - How to find the initial excitement that drew you to painting - And a special treat from another side of Harley's talents!

Bonus! How do you craft a compelling artist statement? Is it smart to make prints of your paintings, and if so, how and where should you sell them? Eric Rhoads answers in this week's Art Marketing Minute Podcast.

Related Links: – Harley Brown online: https://www.harleybrown.ca/ – Pastel Live: https://pastellive.com/ – Fall Color Week: https://fallcolorweek.com/ - PleinAir Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Publisher's Invitational: https://publishersinvitational.com/ – Submit Art Marketing Questions: artmarketing.com/questions

In this episode, Eric Rhoads interviews renowned artist Kevin Macpherson, who shares profound insights and inspirational advice for artists looking to reignite their passion. If you're feeling uninspired or unmotivated, this is exactly what you need to get moving again.

Watch and listen as they discuss: - What Kevin does to get out of being "stuck in a creative rut" - His advice for artists who want to experiment and learn all types of painting media - The canvas size he prefers using while plein air painting - Where beginning artists should start their education - And much more!

Bonus! What are the safest and most effective ways to sell your art online? Is it too early to start planning holiday marketing? Eric Rhoads answers in this week's Art Marketing Minute Podcast.

Related Links: – Kevin Macpherson online: https://www.kevinmacpherson.com/ – PleinAir Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Publisher's Invitational: https://publishersinvitational.com/ – Submit Art Marketing Questions: artmarketing.com/questions

In this episode, Eric Rhoads interviews Jill Carver, whose work "explores the dialogue between abstraction and realism."

Listen as they discuss: - Figuring out a roadmap when it comes to painting - How to manage when you have a short amount of time to capture the scene before you - Why she paints on location and in the studio - And much more

Bonus! Is it wiser to represent yourself or seek representation through galleries? How can you create a marketing strategy that aligns with your goals? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast.

Related Links: – Jill Carver online: https://jillcarver.com/ - Jill's art video workshops: https://painttube.tv/search?type=product&q=jill%20carver* – Pastel Live: https://pastellive.com/ – PleinAir Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Fall Color Week Publisher's Invitational: https://publishersinvitational.com/ – Submit Art Marketing Questions: artmarketing.com/questions

In this episode, Eric Rhoads interviews Scott Christensen, who has a two-man exhibition with Quang Ho at the Museum of Western Art, from July 20 through September 21, 2024. Listen as they discuss the act of creating art outdoors, their transformative experience of painting in Russia, different approaches to solving common painting problems, color palette preferences, and much more.

Bonus! At what point in an art career should you begin advertising your work? How do you create a "big name" for yourself and get invited to the best galleries and pursued by collectors? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast.

Related Links: – Scott Christensen online: https://www.christensenstudio.com/ – Pastel Live: https://pastellive.com/ – PleinAir Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Publisher's Invitational: https://publishersinvitational.com/ – Submit Art Marketing Questions: artmarketing.com/questions

In this episode, Eric Rhoads interviews plein air painter Joe Paquet, who is leading a special session titled  “A Beautiful Beginning: The Art of the Start” this year at the Plein Air Convention & Expo.

Watch & listen as they discuss:

– Finding one’s artistic voice through organic or adopted methods – Artistic influence, style, and authenticity – Art foundations, principles, and passion – Art principles, skill-building, and creativity – Artistic choices and techniques in painting, including color transition and subjective voice – Historic masters George Bellows and Winslow Homer – And more!

Bonus! In this week’s Art Marketing Minute, Eric answers the questions: Can artists use giclee prints as a form of passive income? Should artists hire someone to handle their marketing?

Related Links: – Joe Paquet online: https://www.joepaquet.com/ – PleinAir Magazine: https://pleinairmagazine.com/ – Plein Air Convention & Expo: https://pleinairconvention.com/ – Publisher’s Invitational: https://publishersinvitational.com/ – Submit Art Marketing Questions: artmarketing.com/questions

The Plein Air Podcast has been named the #1 Painting Podcast by FeedSpot for two years in a row. New in 2023: FeedSpot has named Eric’s Art Marketing Minute Podcast as one of the Top 25 Art Business and Marketing Blogs on the web.