You may build the world’s best platform and have the most cutting edge technology, and have an interface that is pleasing to the senses in all kinds of ways, but if you are also loading this platform with content that is underwhelming, and content that does not connect, it’s a battle you have lost and a winter of great discontent.

As that wise saying goes, you cannot polish a turd. Content has been and will always be king. And in a country like ours, which is consuming more data than ever, and a data consumption pattern that is only bound to grow, this, more than anything else, is what we need to bear in mind.

And today that is what we will talk about in some detail. India’s Content Story, and how in a crowded room full of jesters and showboats, Content will always remain King.