In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes."

Show Notes:

• Why your marketing must be client-focused
• Trying to hire a massage therapist—what went wrong
• The #1 rule in marketing: Make it easy for people to give you money
• How unclear processes can kill a sale
• The importance of having your name on your profiles
• The impact of slow or no responses on potential clients
• 3 actionable marketing tips to fix today

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