The Business of Personal Brand Photography

By Paula Brennan

In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits ... more

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FAQs about The Business of Personal Brand Photography:

How many episodes does The Business of Personal Brand Photography have?

The podcast currently has 89 episodes available.

The Business of Personal Brand Photography episodes:

August 27, 2024 The All-in-One Tool Every Photographer Needs with Margo Franklyn
Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?
Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?
If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...

THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!

Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.

This is a must-listen for any photographer looking to take control of their business.

In this Episode, Margo Shares :

* The struggle of balancing creativity with business management
* Managing & Nailing Social Media
* Simplifying client communication
* The impact of automation on her business success

Try Lead Savage & Use code PBE30 to save $30 each month
...more
50min
August 04, 2024 Stepping Away to Zoom Forward: Your Own Business Sabbatical

Are you a photographer struggling to find direction in your business?

Do you feel like you’re constantly spinning your wheels without making significant progress?

In this episode, I dive into how taking a step back can propel you forward in ways you never imagined.

Join me as I share my solutions for getting out of your funk and into positive action.

Detox, reflect, plan and take the plunge!

IMMERSE INTO TWO DAYS OF LEARNING & ACTION WITH BOOTCAMPS!
...more
22min
July 23, 2024Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen
Hands up if your editing and post-shoot workflows are still bogging you down?
Trust me, it doesn’t need to in 2024!

If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend.

I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too!
So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier.

Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles.

Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result!

In this episode we discuss :
- How AI can save you when times are low or life gets in the way
- Listening to community can guide a business direction
- Saving days (not just hours) in your business
- What is new coming to Imagen
Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean!
Trial Imagen & get 1500 free edits by signing up here

And use code BP502025 - to get my profile for half price here
...more
33min
July 16, 2024The Village That Supports My Photography Business (& Life!)
Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business?
Do you find yourself burning out by the end of a busy season, wishing you had more help?

Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…
If this is poking your sore spots, you are all good, its common place in small business.
But sometimes it is good to reach out and ask for a little help from time to time too!

I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work.
So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.

In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team.

Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment.

In this episode I share :
- Key roles that can support a small photography business
- Outsourcing tasks big and small
- Achieving work-life balance through collaboration
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)
...more
23min
July 09, 2024Real Talk - Navigating Tough Times
Have you been feeling the pinch lately?

Are your bookings down and you are finding clients slower to book?
Trust me, you're not alone.
I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.

Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times.
There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.
Rather than stewing in the doom and gloom, I want to help you become proactive :)

In this episode, I share:
- Strategies to adapt to economic changes
- Finding the markets that you CAN serve
- Staying positive and proactive
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)
...more
13min
June 26, 2024Creating Content in YOUR Happy Place
Are you struggling to make content creation a seamless part of your photography business?

Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent?
Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do!
Believe me I have gone through the ropes on this one too!
And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself.

So that maybe this might inspire you to let up on yourself and find your own flow that works for you!

After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation.
Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works.

Let's transform your content creation process into something you look forward to, rather than a dreaded task.

In this Episode, I share :
- How to discover the joy in creating content that reflects your passion for photography
- Finding your optimal creative space
- Setting realistic goals for content creation
- Overcoming common content creation challenges
- Integrating creativity into your marketing routine
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Check out Done-for-you Marketing campaigns (Save Time)
...more
23min
June 19, 2024 Finding Inspiration for Smart Marketing
I freaking love marketing for others, but often get super stuck when it comes to marketing myself.

So I am no angel in this department.

However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too!

So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic

Or wondering wonder why your social media posts aren't gaining traction

Of just feel like all your marketing is falling flat
This episode is for you my friend.

Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients.
My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential.

Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.
📷 Save time with Done-for-you Marketing campaigns (Get Started)

Or need more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?

Great! Start here for these and other trainings:

📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Future Proof Your Photography Business Free Guide (Snap it up)
...more
16min
June 11, 2024 Leave Spray and Pray Marketing Behind
Are you tired of feeling like your marketing efforts are all over the place?
Or find it difficult to keep up with the endless marketing advice thrown your way?
Feel like you're constantly trying new strategies but not seeing the results you hoped for?
If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.
Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works.
I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too.
This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters.
In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies

LEARN WITH PAULA
...more
24min
June 05, 2024 Breaking Through Your Marketing Roadblocks
Are you drowning in a sea of marketing options, unsure of where to focus your efforts?
Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.
It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.
I firmly believe in the power of simple, effective marketing for long-term success.
Yet, with the endless stream of information, it's no wonder you might feel frozen in place.
Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.
In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!
Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now!
...more
17min
May 29, 2024Families in Your Personal Brand Sessions?
LEARN WITH PAULA

One question I get asked all the time is “Do you allow families into your personal brand photoshoots?”
So I thought I would record a podcast episode to answer this question.
If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners
But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.
I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots.
In this episode, I share :
- The Pros of Including Families
- Cons of Including Families
- Guidelines for including families if you decide to offer this to your clients
...more
23min

FAQs about The Business of Personal Brand Photography:

How many episodes does The Business of Personal Brand Photography have?

The podcast currently has 89 episodes available.

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