After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche.

I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding!

(And this is one of those conversations that just brings me pure joy to bring to you)

You'll hear how she tackled the uncertainty of letting go of steady wedding bookings and built a consistent brand photography business—something many dream of but hey it can be scary, so many just don't try to do.

If you've been searching for a more chill approach to photography that still keeps the lights on (and then some), Brooke's journey might just be what you need to hear today.

In this episode Brooke Shared : 

* Confronting "safe" wedding work vs. new opportunities

* Building genuine client connections in branding

* The opportunities, conversations and rooms your camera can get you into

* Letting go of fear to pursue a calmer photography life

LEARN MORE ABOUT ACADEMY HERE

Check out Brooke at Magnolia Studios HERE

BOOK STRATEGY CALL WITH PAULA

What if one decision could completely change the course of your photography journey? 

They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. 

In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work. 

If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiting for. 

No spoilers here—you’ll have to listen to find out exactly what happened and why I’m so excited for what’s next.

BOOK STRATEGY CALL WITH PAULA

Are you feeling the pinch in your bank balance after the holiday season?

It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it)

That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins.

I share my personal strategies for discovering hidden revenue opportunities lurking in your archives and inbox. 

And shedding light on these untapped areas of your photography business that can bring in immediate revenue.

My aim is to help you rediscover the gems already in your business, and show you how a few small tweaks can have a surprisingly big impact on your bottom line. 

AND… you don’t need flashy tactics—just a willingness to revisit old contacts and a fresh approach to creating irresistible offers.

In this Episode, I share

• Where to look for hidden revenue
• How to re engage old leads
• Sparking momentum in an otherwise slow season
• Genuine connection vs fancy marketing

LEARN WITH PAULA INSIDE OF ACADEMY

LEARN WITH PAULA

Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward.

In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking.

Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated.

Topics Covered:

• Why networking is one of the most powerful tools for photographers.
• The practical steps Lizzie took to build a steady stream of clients.
• How to simplify your business for more focus and better results.

Check out Lizzy's website here

Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE

Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?

There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients.

Listen to the full episode here…

Apple

https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874

Spotify

https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e

Watch the full episode on YouTube

https://www.paulabrennaneducation.com/podcasts/50

Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? 

Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. 

In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.

Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.

And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!

If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. 

In this episode, we cover:

• The real value of personal brand photography from a client’s perspective
• How to plan with the client’s future brand vision in mind
• Fostering a welcoming environment for clients, even in group settings
• Creating a structured yet relaxed experience for clients

Check out Kate's Website here

Learn more about PBE Academy here

Check out full course suite here

Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?

My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :)

Listen to the full episode here…

Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195

Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj

Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy

Do you ever feel like you have been slightly taken advantage of with your photography? 

Sometimes this can happen, even though the parties may not be intentionally doing it to you

But it is easy to end up feeling undervalued or even a little used.

If you are struggling to balance gaining exposure with protecting your photography work 

Or perhaps finding it challenging to negotiate fair deals 

This podcast episode is for you.

In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson.

One that I think you can profit from (which is why I am sharing it right!)

In this Episode, I Share : 

• How to set and maintain professional boundaries
• Essentials for building a sustainable & profitable business
• Negotiation & Communication for compensation (that’s a lot of “tions”!)

Want more help with shooting, marketing & selling personal brand photography

and/or generally getting paid for your photography?

Great! Start here for these and other trainings:

Feel like your photoshoots are all looking a bit samey samey? 

I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas.

Listen to the full episode here…

Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235

Spotify

https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop

Watch the full episode on YouTube

https://youtu.be/2PSqxxHqkoA?si=59cGrZ4ujvgoBTYS

I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.

I certainly tried on all of these roles when I first dipped my toe into this space.

But I also quickly got overwhelmed by all the hats I was trying to wear too!

In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer.

I dive deep into why it's important to stay in your lane and focus on what you do best.

And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding.

If you are currently feeling overwhelmed trying to do ALL the things, then this is for you.

In this episode, I share

* Defining your role in personal brand photography

* Having a clearer sense of your purpose

* Developing the confidence to say no to tasks that aren't your responsibility

* How to nail what YOU do best!

Want more help with shooting, marketing & selling personal brand photography

and/or generally getting paid for your photography?

Great! Start here for these and other trainings:

​

📷 Future Proof Your Photography Business (Free Guide)

📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​

📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)

📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​

📷 A Year of Learning inside PBE Academy (Check for availability)​

📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​