In this episode of the Flourish Academy podcast, Heather and Nicole dive into one of the most maddening experiences for photographers: when you "do everything right" on an inquiry call… and the client still doesn't book. They break down why this happens, how to stop spiraling into self-doubt, and the mindset shifts that keep you moving forward with confidence. If you've ever wondered, "Why isn't this working?" — this conversation is your reset.

Key Takeaways (3–5)

• Why doing everything "right" still doesn't guarantee a booking

• The two mental "tracks" photographers default to after a no — and how to choose the one that builds momentum

• How expectations quietly create frustration (and how to release them)

• The role of energy, fun, and curiosity in booking more clients

• Why hearing more no's can actually strengthen your business

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