In this inspiring episode, Heather chats with Susie, a pet photographer and Elevate student, about her recent experience at CatFest, where she faced disappointing results—but didn't let that stop her momentum. Learn how Susie reframed a perceived "failure," found power in persistence, and embraced the long game of business building with resilience and optimism.

Key Takeaways:

• A slow sales day doesn't define your worth or future success.

• Reframing setbacks helps you stay emotionally grounded and focused.

• Building a business is a long game—progress counts, even in small steps.

• Confidence grows when you take action despite rejection.

• Marketing is never "one and done"—keep showing up and experimenting.

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