In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you’ve been seeking. Heather shares insights from her recent mastermind session, where photographers explored what might really be holding them back from achieving their goals. If you’ve ever felt stuck or unsure about your pricing or strategy, this episode will inspire you to take confident action.

Show Notes:

• The concept of profitable pricing and its importance in building a sustainable photography business.
• Why photographers fixate on pricing as the root of all problems and how this mindset limits growth.
• What else could be impacting your bookings and revenue?
• The role of a one-page marketing plan in driving client inquiries and revenue growth.
• The importance of discipline, consistency, and faith in your pricing and marketing strategy.
• Why social media isn’t always the cornerstone of a successful marketing plan. How to Support the Podcast:

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Connect:

Heather Lahtinen: Website, Facebook, Instagram