Are you charging what you're worth, or are your prices making you resent your clients? In this episode of the Flourish Academy Podcast, we dive into the real reasons you should raise your prices—and it's not just about profitability. Heather Lahtinen explains how resentment is often a sign that it's time for a change and why shifting your thoughts around pricing is just as important as raising your rates. If you've ever felt underappreciated, undervalued, or frustrated with your pricing, this episode is for you. Show Notes:

• The biggest reasons to raise your prices (it's not just about profit).
• The #1 mistake photographers make when setting their prices.
• Breaking down toxic thoughts that keep you stuck at low prices.
• How to shift your mindset around pricing and value.
• 10 powerful thoughts to replace resentment with confidence.
• Where to go for coaching & deeper support.

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