Podcast Insider

By Mike Dell, MacKenzie Bennett, Dave ClementsBusiness Technology Education How To Marketing

Podcast Insider episodes

November 08, 2024Boost Your Video Podcast Quality with Expert Editing Tips – PCI 421
Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!
Today’s Hosts: Mike Dell and Todd Cochrane
Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.
Here are some tips to streamline the process and enhance the quality of your video podcast:
1. Prioritize Clean Audio First
Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels.
Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software.
2. Choose Simple, User-Friendly Software
Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well.
Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes.
3. Use Multi-Cam Editing for Multiple Angles
Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience.
Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement.
4. Add Visual Interest with Graphics and Overlays
Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus.
Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers.
5. Incorporate B-Roll and Visuals to Enhance the Story
Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged.
Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers.
6. Keep Transitions Simple
Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content.
Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing.
7. Optimize for Different Platforms
Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media.
Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text.
8. Adjust Lighting and Color Correction
Balance Brightness and Contrast: Make sure the lighting is consistent across shots, especially if you’re using multiple angles. Use brightness and contrast adjustments to keep the video visually cohesive.
Use Basic Color Correction: Adjust color balance and saturation for a professional look. Many editing software options have auto color-correction tools that can help maintain consistency across episodes.
9. Add Music and Sound Effects (Carefully)
Use Music to Set the Tone: Choose a background track that complements the vibe of your podcast but doesn’t overpower the voices. Add it at a low volume, using fade-ins and fade-outs to avoid abrupt starts and stops.
Add Sound Effects for Emphasis: Simple sound effects (like chimes, swooshes, or laughter cues) can be used sparingly to add emphasis or highlight humorous or important moments.
10. Polish with Intro and Outro Elements
Create a Consistent Intro Sequence: Add a brief intro clip with your podcast logo, music, and a quick tagline or visual. This creates a sense of continuity for each episode.
Add a CTA in the Outro: Use the end of the video to encourage viewers to subscribe, follow, or visit your website. You can also include a “Next Episode” preview or links to related episodes.
11. Optimize for Accessibility
Add Closed Captions: Including captions is essential for accessibility and is also favored by social media algorithms. Tools like Descript or YouTube’s auto-caption feature can help you add accurate captions easily.
Provide Visual Descriptions When Necessary: If you reference visual elements during the podcast, describe them briefly for audio-only listeners or those with visual impairments.
12. Focus on Consistent Branding
Use Brand Colors and Fonts: Establish a visual style using your podcast’s brand colors, fonts, and graphics. This consistency strengthens brand recognition across episodes and platforms.
Create a Template: Create a basic video editing template that includes your intro, outro, lower-thirds, and branded overlays to make editing faster and more uniform.
13. Add Dynamic Zooms and Crops
Use Zooms for Emphasis: Applying slight zoom-ins or zoom-outs on specific speakers during significant moments adds visual interest. Use sparingly to highlight key points or reactions.
Crop for Multi-Platform Clips: When repurposing for different platforms (e.g., social media), crop and zoom in on one speaker or central part of the video for close-up engagement.
14. Enhance Engagement with Pop-Up Text or Callouts
Display Fun Facts or Side Notes: Show additional context or facts about the conversation topic to keep viewers interested.
Add Time Stamps for Key Topics: If your video podcast is longer, add timestamps in the description or as visual markers for important topics, helping viewers easily navigate to the segments they’re most interested in.
15. Render and Export in Optimal Settings
Choose High-Quality Settings: Render your video in HD (1080p) to maintain quality on most streaming platforms. Use optimized settings for the specific platform (like YouTube or Vimeo) to ensure the best playback quality.
Compress File Size if Needed: Use a tool like HandBrake to compress files for faster uploads without sacrificing quality, especially if you’re uploading large episodes.
By following these steps, you can create professional-looking video podcasts that are engaging, polished, and viewer-friendly across platforms. Focus on keeping the editing streamlined and consistent, so each episode feels cohesive and visually appealing.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
26 min
November 01, 2024Tales from the Podcast Crypt: Navigating Nightmares in Podcasting – PCI 420
Happy Halloween from Podcast Insider!
Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls.
Dave’s Podcasting Missteps
Interview fail: forgot to hit record on a Geek This! interview with a filmmaker.
Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role.
Mike’s Customer Horror Stories
“Be Everywhere” strategy gone wrong: a customer juggling multiple podcast hosting platforms.
Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity.
Lessons Learned
Always check your equipment before recording.
Stick with a single, consistent RSS feed to avoid confusion and delays.
If moving to a new website platform, consult Blubrry support for a smooth transition.
What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community?
Listen now to discover how to turn these horror stories into useful podcasting tips! 🎙️

Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
31 min
October 24, 2024 Overcoming Podcasting Paralysis: Tips and Tricks – PCI 419
Today’s Hosts: Mike Dell and MacKenzie Bennett
There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them.
By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis.
Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them:
1. Fear of Failure or Rejection
Self Doubt and Fear of Negative Feedback
Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity.
2. Technical Challenges
Lack of Knowledge and Fear of Technology
Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities.
3. Time Commitment
Perceived Time Burden and Balancing Other Responsibilities
Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed.
4. Financial Concerns
Cost of Equipment and Ongoing Subscription Fees
Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs.
5. Content Uncertainty
Not Knowing What to Talk About and Lack of Audience Clarity
Overcome it by: Planning topics ahead and focusing on subjects you’re passionate about to create consistent, engaging content.
6. Perfectionism
Striving for the Perfect Setup and Overplanning
Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start.
7. Imposter Syndrome
Feeling Unqualified and Comparing to Established Podcasts
Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience.
8. Fear of Being on the Microphone
Stage Fright and Voice Insecurities
Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice.
9. Lack of Immediate Results
Expecting Instant Success and Ease of Growth
Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers.
10. Uncertainty About Promotion
Marketing Challenges and Limited Budget
Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible.
11. Fear of Consistency
Commitment Anxiety and Burnout Concerns
Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout.
12. Misconceptions About the Podcasting Space
Thinking the Market is Saturated and Belief That Only Celebrities Succeed
Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors.
13. Lack of Support
No Collaborative Partners and Minimal Encouragement
Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration.
14. Legal Concerns
Copyright Issues and Sponsorship and Monetization Rules
Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides.
By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
27 min
October 17, 2024Essential Podcasting Gear for 2024: What You Need and What You Don’t – PCI 418
Audiosigma’s Podmobile
In today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech!
Today’s Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires
Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day.
Microphones
The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend:
Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80
Can use USB or XLR
RØDE PodMic USB: $199
Can use USB or XLR
Shure MV7+ USB/XLR: $275
Can use USB or XLR
Electrovoice RE320 XLR only: $299
Requires an XLR mixer or interface
Heil PR40 XLR only: $349
Requires an XLR mixer or interface
Shure SM7B XLR only: $399
Requires an XLR mixer or interface
Requires a decent pre-amp
Electrovoice RE20 XLR only: $450
Requires an XLR mixer or interface
Requires a decent pre-amp
We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don’t let friends podcast with a blue yeti.
Mixers and Interfaces
You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface.
Choosing the right interface or mixer depends on how many people are involved and your setup.
Focusrite Solo – 1 Microphone XLR to USB
Focusrite also makes 2 mic interfaces and more
Good for simple use of XLR mics on the computer with USB
Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead
Mackie (or other) analog mixers
You will need an Analog to USB adaptor to work with a computer
VERY flexible with mixing in different sources
A lot of wires!
A bit of a learning curve but still an excellent option for some users
Rodecaster – all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo
Full mixer board plus onboard recorder, cart rack, USB interface and more
Much simpler to operate
Amps are good enough for all mics. No need for an external pre-amp
Zoom PodTrak P4
Very portable
Simple to use
Up to 4 XLR mics
Built-in recorder
MikeHero DSP by AudioSigma
Simple, VERY high quality sound for 1 mic
USB interface
Works with iPhone, iPad, or computer (likely Android too)
Great pre-amp
PodMoble DSP by AudioSigma
Simple, VERY high quality sound for 2 mics
Able to string more together if you need more mics at your location
USB interface
Works with iPhone, iPad, or computer (likely Android too)
Great pre-amp
Mike’s conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode.
Video Options for Podcasters:
Like audio, video setups can be simple or elaborate.
USB Webcams and Older Camcorders with USB out are budget-friendly options.
Software options include OBS, VMix, Restream, and Zoom.
Todd shares his own video setup and explains why he’ll be changing it in the future.
Rode Streamer and the brand new Rodecaster Video mixer are top recommendations for video production.
Resources Mentioned:
Samson Q2U / Audio Technica ATR 2100 USB/XLR
Focusrite Solo USB Interface
Rodecaster Pro (Pro, Pro II, Duo)
AudioSigma MikeHero DSP and PodMoble DSP
OBS, VMix, Zoom, Restream, Rumble Studio
Fernando Pires – Founder of Audiosigma
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
52 min
October 10, 2024Unlocking the Power of Visual Podcasting with Pod2Vid – PCI 417
In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey!
Today’s Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane
With YouTube ranking as the second-largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers.
Why Use Pod2Vid?
Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability.
Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience.
Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability.
Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage.
How Pod2Vid Works
Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start.
Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include:
Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast’s content.
Upload Your Own: Add specific images that capture the essence of your content.
Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash.
Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast’s audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export.
Publish to YouTube and Beyond: Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content.
Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
15 min
October 04, 2024 Quarterly Tasks For Your Podcast Success – PCI 416
Consider what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today’s recommendations would work best for you and your podcast to not only be easier for you but better for your audience.
Today’s Hosts: MacKenzie Bennett and Todd Cochrane
It’s the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success.
Quarterly Podcast Tasks
1. Review Analytics
Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.
Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.
2. Reassess Content Strategy
Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.
Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.
3. Plan Future Content
Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.
Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.
4. Engage with Your Audience
Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.
Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.
5. Optimize Marketing and Promotion
Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.
Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.
Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.
6. Monetization Check
Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.
Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.
7. Update Your Podcast Platform
Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.
Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.
8. Technical and Production Review
Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).
Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.
9. Set New Goals
Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.
Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.
10. Stay Updated on Industry Trends
Attend Webinars or Conferences: Stay engaged with the podcasting community by attending industry events or listening to podcasts about podcasting for fresh ideas.
Follow Updates on Podcasting Platforms: Keep an eye on changes or updates to podcast directories (like Apple Podcasts, Spotify) to ensure your podcast remains compliant with best practices.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
September 26, 2024Blubrry’s Milestone: Two Decades of Podcast Industry Leadership – PCI 415
In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services.
The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you’re a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world.
Today’s Hosts: Todd, Barry, Brian, Cathy and Mike
The Biggest Takeaways:
Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one.
The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services.
AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial.
Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment.
Blubrry Podcasting Resources:
Blubrry Podcasting – Explore Blubrry’s suite of podcasting services
Podcast Insider Blog – Stay up to date with Blubrry’s latest news and insights
PowerPress Plugin – A WordPress plugin for podcast publishing
Todd Cochrane’s Geek News Central site – A personal reflection from Todd on Blubrry’s journey
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
57 min
September 19, 2024 Top 10 Worst Pieces of Podcast Advice and Why – PCI 414
Replacing the Bad Podcast Advice with the Good
Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different.
Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast.
Todays Hosts: Mike Dell and MacKenzie Bennett
#10: “All You Need is Passion, Equipment Doesn’t Matter”
Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners.
Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.
#9: “More Episodes = More Success”
Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success.
Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.
#8: “Don’t Bother with Editing, Raw is Real”
Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged.
Better advice: Edit for clarity and flow, even if you want to keep it conversational.
#7: “You Don’t Need Show Notes or a Website”
Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth.
Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.
#6: “If You Build It, They Will Come”
Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience.
Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.
#5: “Monetize Right Away!”
Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic.
Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.
#4: “Just Copy What’s Popular”
Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows.
Better advice: Find your unique voice and perspective; that’s what will draw in listeners.
#3: “Focus on Going Viral”
Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success.
Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.
#2: “Make Your Podcast for Everyone”
Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following.
Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.
#1: “Don’t Bother with Marketing—Just Focus on the Content”
Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed.
Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.
Thanks for listening! Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
32 min
September 12, 2024 Enhance Your Podcast Strategy with Smart Content Repurposing – PCI 413
Best practices for repurposing your video for your podcast
Today, the Blubrry team provides itshttps://blubrry.com/services/podcast-hosting/science-podcast-with-blubrry/ perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!
Why Repurposing Video for Podcasting is a Smart Strategy
• If you make video content, it is an efficient use of that video in some way for your audio podcast.
• Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch.
• Creating multiple touchpoints for your brand.
• Enhancing SEO through video and audio formats.
Types of Video Content to Repurpose
• Webinars or Live Streams (long-form content).
• YouTube or Rumble videos (how-to guides, tutorials).
• Interviews, guest appearances, and virtual panels.
• Social media videos (Instagram Lives, TikTok, Facebook, etc.).
Best Practices for Converting Video to Podcast Audio
• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video.
• Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio)
• Add New Intros/Outros for the audio version
• Add custom context for podcast listeners who weren’t part of the video experience.
• Adapt Content for an audio Podcast Audience
• Describe any visuals that may not make sense in an audio format.
• Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.
Tools and Techniques for Efficient Repurposing
• Software options for converting video to audio (like Audacity, Descript).
• Using AI tools to generate show notes, transcriptions, or social media posts based on video content.
Repurposing Beyond Just the Audio
• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each.
• Share clips on social media platforms (short video snippets or audio teasers).
• Include both formats in newsletters.
• Encourage cross-promotion between video and audio platforms.
Common Pitfalls to Avoid
• Ignoring audio quality in video recordings.
• Leaving too much visual-dependent content in the audio version.
• Not tailoring the content for the podcast audience (assuming they can see what video viewers can).
• Over-editing or under-editing the original video content.
Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
22 min
September 05, 2024When to Use Private and Premium Podcasting – PCI 412
We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.
Private and Premium Podcasting Use Cases
Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.
Today’s Hosts: Todd Cochrane and Mike Dell
We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.
Why You Should Use Private or Premium Podcasting by Blubrry
Private podcasting offers a highly secure method for communicating with your team members effectively.
Use cases:
Proprietary business information for companies and organizations
Employee communication (instead of memos)
Membership information for an organization or club
Training videos and other information for onboarding employees or members
Pros:
More secure
Dedicated app for listening/viewing content
Dedicated page (PWA) for listening/viewing content
More control over who listens
Cons:
Higher cost
The inability to subscribe in “normal” podcast apps
Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.
Use cases:
To monetize a show that is popular without the need for advertising
You can offer ad free versions of your show to subscribers
You can have early access for subscribers
Publish bonus content for your free podcast if people subscribe
Pros:
Less costly than private
Ability to subscribe in podcast apps
Can be done on your own domain
More control of the look and feel
Cons:
Less secure
Harder to manage (in most cases)
Requires another plugin (membership plugin) to implement on WordPress
Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
16 min