Podcast Insider

By Mike Dell, MacKenzie Bennett, Dave ClementsBusiness Technology Education How To Marketing

Podcast Insider episodes

January 31, 2025Building a Profitable Podcast Strategy for Businesses – PCI 429
Special Edition of Podcast Insider ft. Paul Colligan
In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.
Today’s Hosts: Todd Cochrane ft. Paul Colligan
What Are You Trying To Do With the Show?
There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.
Paul’s Four-Question Framework
What do you want the show to do?
How will you know it’s doing it?
Is it doing it?
How do we make it better?
This simple system keeps you laser-focused on results rather than just cranking out episodes.
Niche vs. Broad Podcasting
Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.
Monetizing Without Major Downloads
Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.
Interview vs. Solo Formats
Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.
Production & Branding
Match your show’s production level to the story you’re trying to tell.
“Caveman branding”: Your podcast title and artwork should immediately signal what the show is about.
Repurposing Content
Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.
Choosing the Right Consultant & Tools
Avoid the pitfall of “podcast consultants” who overpromise.
Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals.
Takeaways
Set Clear Goals Before You Launch
Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.
Don’t Obsess Over Downloads
High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.
Leverage Multichannel Repurposing
Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.
Vet Your Advisors & Platforms
Work with experts who understand your business model—and choose reliable hosting/statistics solutions.
More from Paul Colligan
Podcast Partnership
X – @colligan
Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact [email protected].
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
1 hr 3 min
January 23, 2025Unpacking Podfest: Insights and Encounters – PCI 428
Podfest 2025 Was a Blast
After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don’t miss these takeaways from the show floor and beyond.
We’ll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo.
Today’s Hosts: Todd Cochrane and Dave Clements
Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience
You never forget your first podcast conference!
Todd Cochrane
Dave Clements
Todd’s AI Session
The importance of AI in podcasting.
Where You Can Find Us Later This Year
While Podfest Expo 2025 was fun, we can’t wait for these upcoming events as well!
TravelCon – Tucson, AZ in mid March
Podcast Movement Evolutions – Chicago at end of March
The Podcast Show – London, England – End of May
Podcast Movement – Dallas – Mid August
Have an Event You’d Like to See Us At?
Contact the team – send us your pitch – [email protected] will review and share with the team and hopefully we’ll see you there!
Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact [email protected].
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
January 17, 2025 Quarterly Tasks For Your Podcast Success – PCI Rerun
(Originally aired Oct. 2024)
Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We’ve got a whole list of quarterly tasks for your podcast success.
Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience.
Hosts: MacKenzie Bennett and Todd Cochrane
Quarterly Podcast Tasks
1. Review Analytics
Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.
Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.
2. Reassess Content Strategy
Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.
Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.
3. Plan Future Content
Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.
Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.
4. Engage with Your Audience
Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.
Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.
5. Optimize Marketing and Promotion
Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.
Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.
Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.
6. Monetization Check
Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.
Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.
7. Update Your Podcast Platform
Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.
Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.
8. Technical and Production Review
Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).
Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.
9. Set New Goals
Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.
Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.
10. Stay Updated on Industry Trends
Attend Webinars or Conferences: Stay engaged with the podcasting community by attending industry events or listening to podcasts about podcasting for fresh ideas.
Follow Updates on Podcasting Platforms: Keep an eye on changes or updates to podcast directories (like Apple Podcasts, Spotify) to ensure your podcast remains compliant with best practices.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
January 09, 2025Turning Criticism into Growth: Managing Feedback & Boosting Your Podcast Brand with PR – PCI 427
Maneuvering Your Podcast Criticism and Feedback into Podcast Growth
It’s a new year and time for a new outlook on your podcast feedback. If you’ve ever run into criticism and what you’d consider negative feedback about your podcast, we’re here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy.
Today’s Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato
1. How to Handle Negative Feedback:
Understanding the difference between constructive criticism and unhelpful negativity.
Steps to take when receiving critical feedback:
Stay calm and avoid a defensive reaction.
Evaluate the validity of the criticism.
Turn feedback into actionable steps for improvement.
Stories of podcasters who successfully turned negative feedback into positive outcomes.
2. Common Feedback Podcasters Face:
Issues with audio quality, content structure, or engagement style.
Listener preferences versus staying true to your creative vision.
How to balance competing opinions while staying authentic.
3. When Feedback Becomes Something More:
Criticism is an opportunity to grow and refine your podcast.
Crises are moments where a response is essential to protect your brand and relationships.
4. Using PR to Boost Your Brand:
How public relations can shape your podcast’s narrative.
Building your brand image through consistent messaging and strategic partnerships.
Tips for handling public relations crises or controversies gracefully.
5. Engaging Your Audience:
Strategies to encourage constructive feedback and dialogue with listeners.
Creating a feedback loop that involves your audience in your podcast’s growth journey.
Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment.
6. Crafting a Positive Public Persona:
Building a reputation as a responsive, audience-first podcaster.
Turning your challenges into relatable stories that humanize your brand.
Leveraging guest appearances and collaborations to bolster your credibility.
7. Success Stories & Lessons Learned:
Examples of podcasts that overcame early criticism and became stronger.
“The Rest Is History”: Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views.
Case studies of how smart PR moves propelled a podcast into the spotlight.
Wondery’s “Over My Dead Body”: Wondery utilized a comprehensive PR strategy, including organizing a listening premiere in New York City and engaging with local press. This approach led to extensive media coverage and high download numbers, surpassing previous hits like “Dr. Death” and “Dirty John.” Read this Wondery case study.
Lessons learned from your own experience or that of your guests.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
31 min
December 26, 2024Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun
As we take some time off for the holidays we figured it’s time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there’s any cool features you didn’t know we offer that you can use in the upcoming New Year!
Blubrry’s Innovative Podcast Tools
Hosting and Publishing
Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools.
WordPress Integration: PowerPress plugin for seamless management from WordPress.
Private Podcasting: Secure podcasts for designated listeners.
Vid2Pod: Converts YouTube playlists into audio podcasts.
Monetization
Programmatic Advertising: Automatically inserts ads into your podcasts.
Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes.
Premium Podcasting: Provides options for ad-free, bonus content, and early releases.
Value4Value: Accepts donations in Bitcoin and traditional currency.
Analytics and Growth
Podcast Statistics: Detailed analytics including geo, apps, and devices.
Audience Surveys: Collects demographics directly from listeners.
Media Kit: Creates a comprehensive overview for potential advertisers.
Additional Features
Podcast AI Assistant: Assists with planning, production, and promotion.
Thrive Bundle: Enhanced tools including advanced stats and ad insertion.
Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com.
Concierge Service: Full setup assistance for your podcast.
Transcription and Closed Captioning: Makes podcasts accessible with transcriptions.
Media Mastering: Professional audio processing by Auphonic.
Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.
Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
21 min
December 19, 2024Podcasting’s Year in Review: Trends and 2025 Predictions – PCI 426
In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come.
Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off.
Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
2024 Recap:
Trends That Shaped 2024:
Emerging podcast categories that gained traction.
The role of AI in podcast creation and promotion.
Growth of video podcasts and hybrid formats.
Everyone talking but lots of investment
Little return for most
Average podcaster is not seeing growth
Unless they have a serious video strategy
Shifts in listener demographics or behavior.
Monetary Insights:
Changes in podcast ad revenue and sponsorship trends.
Growth of subscription-based podcasts and private feeds.
Platforms or networks that paid out the most to creators.
Rogan renewed
Tech & Tools:
Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools).
Improvements in analytics or monetization tools.
Cultural Moments:
Podcasts that drove major cultural conversations in 2024.
Milestones for diversity and inclusion in podcasting.
Looking Ahead to 2025:
Predicted Trends:
Potential new podcast genres or formats.
TikTok ban in America
From TikTok to YouTube? Back to Instagram?
The increasing importance of community-building and listener engagement.
Advancements in personalization and AI-driven podcast recommendations.
Monetization & Business:
Predictions for ad revenue growth or challenges.
New monetization models for creators (e.g., blockchain, NFTs).
The role of corporate sponsorships and branded content.
Listener Experience:
Innovations that may improve accessibility and discoverability.
Trends in interactive podcasts or gamification.
Challenges to Watch:
Navigating audience trust amidst AI-generated content.
Competition with other forms of media for attention.
How regulatory changes might affect podcasting globally.
Opportunities for Creators:
Expanding into underserved niches.
Leveraging data to create hyper-targeted content.
The role of PR in carving out a podcast’s unique brand identity.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
45 min
December 12, 2024Optimizing Podcast Length: Balancing Depth and Engagement – PCI 425
Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
Don’t focus on a specific time length of your episode, take this advice and decide what works best for you and your audience.
Optimizing Podcast Length
Pros of Shorter Podcast Episodes
Higher Engagement: Short, digestible episodes reduce drop-off and fit busy schedules.
Consistent Production: Faster to produce, allowing for frequent, reliable uploads.
Easy to Repurpose: Ideal for social media clips and mini-episodes to attract new listeners.
Lower Production Effort: Less editing and quicker publishing, especially helpful for beginners.
Focus on Key Points: Encourages concise, impactful content, ideal for quick tips and updates.
Cons of Shorter Podcast Episodes
Limited Depth: Restricted ability to explore complex topics fully.
Lower Perceived Value in Some Genres: Can lack the immersive experience expected in storytelling genres.
Reduced Monetization: Fewer ad opportunities, which may limit revenue.
Frequent Content Planning: Requires consistent topic ideas, which may lead to burnout.
Less Listener-Host Connection: Less time for building rapport, potentially limiting fan loyalty.
Pros of Longer Podcast Episodes
In-Depth Content: Allows for comprehensive storytelling, deep dives, and detailed discussions, enhancing engagement.
More Monetization Opportunities: Supports more ad spots and attracts engaged listeners likely to support premium content.
Stronger Listener-Host Connection: Builds rapport with listeners through extended time for personality and humor.
Flexible Content Structure: Enables multiple segments and content styles, providing variety within an episode.
Higher Retention for Loyal Fans: Appeals to dedicated listeners, fostering a sense of community and encouraging word-of-mouth growth.
Cons of Longer Podcast Episodes
Higher Production Time and Costs: Requires more editing, increasing time and resource demands, which may lead to burnout.
Listener Drop-Off: Risk of losing listeners partway through due to the extended length.
Harder to Repurpose: Challenging to create shareable snippets, as longer content is less digestible for social media.
Intimidating for New Listeners: Longer episodes can deter newcomers who prefer shorter, easier-to-try content.
Risk of Filler Content: Pressure to meet a longer runtime may lead to repetitive or less engaging content.
Remember, at the end of the day you – the podcaster – decides how long is best for your show.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
18 min
December 05, 2024Ultimate Holiday Gift Guide for Podcasters – PCI 424
Tis the season to gift your podcast obsessed loves ones with their favorite gear.
Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout).
Today’s Hosts: Mike Dell and Todd Cochrane
Take a Look at Blubrry’s Ultimate Holiday Gift Guide for Podcasters
1. Quality Microphone:
Microphones are a very personal thing. We would suggest a dynamic mic. SM7B, M7, RE-320, Rode Podmic or the ATR2100X.
2. Pop Filter/Windscreen:
Good at reducing plosive sounds (like “p” and “b” noises) that can distort audio. A simple, affordable add-on that makes a big difference in sound quality.
3. Headphones:
A great set of wired headphones (not wireless) are a great gift!
Audio-Technica ATH-M50x: Closed-back design provides accurate sound monitoring without audio bleed, making them ideal for editing and live recording.
Other great options include the Sony MDR-7506, known for clarity and comfort.
4. Portable Audio Recorder:
Zoom H5 or H6: Compact, portable recorders that are excellent for capturing high-quality audio on the go. They’re great for recording interviews, live shows, or backup audio.
5. Microphone Boom Arm:
Rode PSA1: A versatile and sturdy boom arm that keeps the microphone stable and easy to position, reducing desk vibrations and clutter.
Heil PL-T2 is a bit more expensive, but it’s the gold-standard for mic booms.
6. Podcast Editing Software:
Both of our suggestions are subscriptions so get a yearly subscription.
Adobe Audition: Industry-standard editing software with powerful tools for mixing and mastering audio. Great for podcasters who want to fine-tune their episodes.
Descript: An innovative editing software that makes audio editing simple by transcribing and allowing edits through text.
7. Acoustic Panels:
Foam or fabric-covered panels help dampen room sound and prevent echo, making audio recordings cleaner. Perfect for podcasters with a home studio.
8. Laptop Stand:
Helps keep the workspace ergonomic and organized, reducing neck strain and providing better airflow for the laptop. Look for options that are adjustable and portable.
9. Custom Podcast Artwork:
Hiring a graphic designer or gifting a service like 99designs can make a podcast stand out with visually appealing artwork..
10. Gift Card for Stock Music/Effects:
A subscription to a service like Epidemic Sound or a gift card for AudioJungle can provide access to high-quality music and sound effects for podcast intros and transitions.
11. Online Courses:
Platforms like MasterClass or Skillshare have courses on audio editing, storytelling, and interview techniques. There are also podcast-specific courses available to help creators sharpen their skills.
12. USB Audio Interface:
Focusrite Scarlett 2i2: A great audio interface for connecting XLR microphones to a computer. It’s known for its high-quality preamps and ease of use.
AudioSigma – Podmoble
13. Backup Storage Solution:
A reliable external hard drive (like the WD My Passport or Seagate Backup Plus) is crucial for storing and backing up episodes. Cloud storage subscriptions to services like Google Drive or Dropbox are also valuable for extra safety.
14. Comfortable Office Chair:
Ergonomic chairs, like those from Herman Miller or Steelcase, provide comfort and support during long editing and recording sessions.
Lift desk, plenty of affordable options online nowadays
15. Merchandise Design Kit:
Tools or services like Canva Pro for designing podcast-themed merchandise, or a gift certificate to a print-on-demand service like Printful to help podcasters create and sell branded items.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
22 min
November 21, 2024 Unlocking New Listeners: Innovative Podcast Marketing Techniques – PCI 423
Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques!
Today’s Hosts: MacKenzie Bennett and Todd Cochrane
Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement:
1. Interactive and Personalized Audio Clips
Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!”
Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging.
2. AI-Powered Recommendations and Voice-Activated Marketing
Podcast AI Tools: Blubrry’s podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard.
Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior.
Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands.
3. Collaborative Playlists with Other Podcasters
Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms.
Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts.
4. Interactive Content on Social Media
Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way.
Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast.
5. Geotargeted Ads and Local Marketing
Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal.
Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters.
6. Cross-Platform Content Diversification
TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound.
LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche.
7. Interactive Listener Contests and Challenges
Listener Challenges: Run a challenge related to your podcast theme, encouraging listeners to participate and share their entries on social media. Examples might include a “30-Day Challenge” relevant to a self-improvement podcast or a “Best Advice” challenge for a business podcast.
Podcast Referral Contest: Offer rewards for listeners who refer new listeners to your show. Use unique referral links to track new listeners brought in, with prizes like exclusive content, merchandise, or a shoutout on an episode.
8. Augmented Reality (AR) and QR Codes for Promotion
AR Experience with Episode Highlights: Use AR platforms like Spark AR to create an augmented reality filter related to your podcast theme. Encourage fans to use the filter on their Instagram stories, which serves as both engagement and promotion.
QR Code Scavenger Hunt: Create QR codes linked to teaser audio clips or special episodes, placing them in both physical and digital spaces. A scavenger hunt around QR codes could boost intrigue and give potential listeners a sense of exclusivity and fun.
9. Leverage the Power of Micro-Influencers and Niche Communities
Partner with Micro-Influencers: Collaborate with micro-influencers who have strong, engaged audiences within your podcast’s niche. Invite them to be guests, share episodes, or simply recommend your podcast to their followers.
Engage in Reddit and Topic-Specific Forums: Reddit and niche forums like Discord can be powerful for podcast promotion if you’re active in relevant groups. Share insights and value (without spamming) to build rapport and casually mention your podcast as a resource.
10. Podcast-Specific Advertising Platforms
Spotify Ad Studio and Overcast Ads: Spotify’s Ad Studio and podcast app Overcast offer targeted ads that allow you to reach listeners with similar tastes. Experiment with ads specifically targeted at users who already listen to podcasts in your genre.
Dynamic Ad Insertion (DAI): Consider adding targeted ads for your own episodes within other podcasts using DAI. Blubrry allows you to insert audio ads dynamically into relevant podcasts.
11. Host Special Episodes with Listener Involvement
Listener-Co-Created Episode: Allow listeners to submit questions, topics, or even short audio clips for an episode. Letting your audience be part of the creation can increase excitement and incentivize them to share the episode.
Monthly or Themed “Guest Takeover”: Invite fans or guest hosts to “take over” your podcast for an episode, introducing fresh perspectives that appeal to new listeners while keeping your current audience engaged.
12. Leverage Analytics to Optimize Content and Outreach
Topic-Based Targeting: Use analytics to see which episodes have the highest engagement or conversion rates. Tailor future marketing efforts to emphasize these popular topics and appeal to new listeners with similar interests.
Time-Sensitive Push Notifications: Send push notifications to followers whenever a new episode goes live, timed around high-engagement periods identified in your analytics.
These strategies combine creativity, interactivity, and platform-specific advantages to reach a broader audience while keeping listeners engaged and eager to share your content.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
23 min
November 15, 2024Celebrating Gratitude and Community in Podcasting – PCI 422
It is unofficially the holiday season and today we’re here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett
Here are some ideas to create a Thanksgiving Give-Back theme:
1. Charity Shoutouts and Partnerships:
Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved.
Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference.
Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached.
2. Give Back Through Special Listener Content:
Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going.
Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme.
Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience.
3. Thanksgiving Giveaways and Contests:
Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show.
“Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other.
Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show.
4. Host a Thanksgiving-Themed Livestream or Virtual Gathering:
Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event.
Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special.
Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth.
5. Community Projects and Volunteering:
Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together, like a food drive, community cleanup, or charity event.
Encourage Volunteering Through the Show: If in-person events aren’t feasible, encourage listeners to participate in virtual or local volunteering. Share volunteer opportunities in your area or online, and let listeners know about options to help their communities.
Support Small Businesses or Creators: Dedicate a segment to highlight small businesses, indie creators, or charities. Encourage your audience to support them as a way to give back to the creative and business communities that support your podcasting journey.
6. Crowdsourced Content with a Purpose:
Thanksgiving Gratitude Wall: Create a digital “wall of thanks” by asking listeners to submit what they’re grateful for this year. Feature these responses in an episode, on social media, or on your website.
Listener-Created Gratitude Playlist or Blog: Compile favorite quotes, clips, or listener-written stories that express gratitude, creating a shared community resource. This could be in the form of a playlist of episodes or a blog post filled with positive messages.
Celebrate Community Achievements: Dedicate a section of your podcast to recognizing listener achievements or milestones, such as businesses they started, challenges they’ve overcome, or personal goals reached.
7. Free Resources or Tools for Listeners:
Exclusive Content as a Thank-You: Offer a free bonus episode, downloadable resource, or guide as a Thanksgiving “gift” for your audience. Tailor it to be useful or inspirational, such as a checklist, worksheet, or special behind-the-scenes content.
Free Access to Paid Content: If you have premium content, consider giving listeners a free month or trial as a thank-you gift. This adds value for your dedicated listeners and shows your appreciation for their loyalty.
“Give the Gift of Podcasting” Guide: Share tips, resources, or templates for listeners who want to start their own podcast. It’s a way to empower your audience, and aligns with a “pay it forward” mentality.
These ideas not only give back to the community but also build a stronger, more connected audience who appreciates the thoughtfulness and care your podcast brings.
Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
13 min