Podcast Insider

By Mike Dell, MacKenzie Bennett, Dave ClementsBusiness Technology Education How To Marketing

Podcast Insider episodes

June 30, 2025Keeping Podcasting Independent: What It Really Means for Creators – PCI 448
At Blubrry, we love independent podcasting.
The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it’s more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you’re just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision.
Today’s hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett
1️⃣ Why Podcasting Independence Matters More Than Ever
Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it’s important to understand what independence really looks like — and why it’s worth protecting.
Why it matters:
You control your content and message.
You own your brand and audience — no platform can lock you in or dictate your direction.
You decide how you monetize, whether that’s ads, premium content, listener support, or all of the above.
Independence builds trust — listeners value authenticity and transparency.
💡 Tip: If a service or platform limits where your podcast appears, who can access it, or how you can monetize, it may be undermining your independence.
2️⃣ Marketing Yourself as an Independent Voice
Being independent isn’t just about technical decisions — it’s also something you can use to stand out in a crowded podcast landscape.
How to do it:
Embrace transparency — tell your audience you’re an independent creator.
Use language like “creator-owned,” “listener-supported,” or “independent podcast” in your show notes, social media, and marketing materials.
Build a direct relationship with your listeners — through email newsletters, community groups, and your own website.
Share your story — why did you choose independence, and what does that mean for your content?
💡 Tip: Independent creators often have the strongest listener loyalty — lean into that and invite your audience to be part of your journey.
3️⃣ The Business Case for Independence
Choosing independence isn’t just about creative freedom — it’s also a smart business decision.
Why it makes sense:
You control your revenue streams — no forced ads or revenue splits unless you choose them.
You maintain flexibility — you can adapt as your podcast grows, without being locked into a platform’s terms.
You protect your brand — your podcast name, logo, and audience remain yours, not the property of a host or app.
💡 Tip: Diversify your income — host-read ads, dynamic ads, premium content, and direct support can all fit within an independent strategy.
4️⃣ Technical Choices That Support Independence
The technology behind your podcast plays a huge role in maintaining your independence. Make intentional choices about where and how you host your show.
How to do it:
Own your RSS feed — don’t let a platform control it. Blubrry ensures you can always take your feed with you.
Own your website — use a domain you control, ideally with a full site (Blubrry offers WordPress integrations to make this easy).
Host your media independently — not on a free platform that inserts ads or locks your content.
Own your analytics — use IAB-certified stats (like Blubrry provides) so you have a true picture of your audience, not a platform-filtered view.
💡 Tip: Be cautious of “free” hosting solutions — if you’re not paying with money, you may be paying with your content or audience access.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
20 min
June 23, 2025🎧 How Remote Work and Reduced Commuting Have Reshaped Podcast Listening Habits – PCI 447
Welcome back to Podcast Insider, today we’re discuss how podcast consumption has changed in the post-pandemic world—especially as more people continue to work from home.
The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, we’re exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant.
Whether you’re publishing weekly or still finding your audience, this episode will help you understand today’s podcast listener and how to meet them where they are—likely at home.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. There’s clear data on some of these changes that we’ll go over with you all today.
The pandemic triggered a massive shift in work culture—and podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly.
Here’s what current data reveals, and what podcasters need to know to stay relevant in this new environment.
🏡 Home is Now the Primary Listening Environment
Before the pandemic, podcasting was strongly associated with commuting. Today, that’s no longer the case.
According to Edison Research’s Share of Ear, more podcast listening now occurs at home than anywhere else. As of their latest data:
More than half of podcast listening happens at home.
Only 11% of podcast listening occurs in the car, a major drop from pre-pandemic levels.
16% happens at work—reflecting that many remote workers now blend podcasts into their daily home routine.
This marks a fundamental shift: home has replaced the commute as podcasting’s top listening location.
🚗 The Decline of Commute-Time Listening
Fred Jacobs of Jacobs Media has observed a significant shift in audio habits during commuting:
A RAIN News article cites Jacobs Media’s TechSurvey, revealing that in‑car broadcast radio listening dropped from about 62% in 2018 to just 56% in 2022, marking it as an “all‑time low” for drive‑time audio, learn more here. Jacobs emphasizes:
“In‑car listening—while rebounding—is still well below pre‑pandemic levels.”
Despite some commuters returning to offices, the rise of remote and hybrid schedules has disrupted consistent “drive‑time” spikes. With erratic commuting habits, podcast creators and broadcasters can no longer count on the traditional “drive time” bump to deliver peak listenership.
📈 Overall Podcast Listening Is Still Growing
Despite the shift in listening environments, podcasting as a medium continues to thrive.
Edison’s Infinite Dial 2025 reports that:
55% of Americans (12+) listen to podcasts monthly—up from 42% in 2020.
The total U.S. audience is now estimated at 210 million people.
So while the “when” and “where” may be changing, the “how many” is still moving upward.
🖥️ Key Behavioral Shifts for Podcasters to Consider
Given these changes, here’s how podcast creators can adapt:
1. Reimagine When You Release
Consider scheduling episodes around midday or early evening, when listeners are more likely to engage from home.
2. Create for Multitasking Moments
At-home listeners are often cooking, working out, or doing household chores.
Podcasts that feel conversational or companion-like may perform better.
3. Offer Video Options Where Possible
Platforms like YouTube and Spotify are driving hybrid podcast/video consumption.
Video adds a visual dimension and can increase discoverability.
4. Promote Across Multiple Channels
No commute = less routine = more need for reminders.
Email, social media, and smart speaker integrations can help reinforce new listening habits.
🔄 What This Means for Podcast Growth Strategy
While some old norms are fading, new opportunities are emerging. The rise in home listening offers flexibility in format, deeper engagement, and space for experimentation with content length and delivery.
Podcasters who understand and adapt to these behavior shifts will continue to thrive—even as the car becomes a less dominant player in the podcasting experience.
📚 Sources & Further Reading:
Edison Research – Most Podcast Listening Is at Home
Edison Research – The Infinite Dial 2025
Jacobs Media – Podcasting in the Post-COVID Era
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
13 min
June 16, 2025🎧 How to Identify Your Ideal Podcast Listener – PCI 446
Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far – have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already.
Today’s Hosts: Todd Cochrane and Mike Dell
Whether You’ve Launched Yet or Not (with Help from Blubrry)
✅ If You’ve Already Launched Your Podcast
These strategies help you understand who’s already listening—and how to better serve and grow that audience using Blubrry tools.
1. Review Your Podcast Analytics
Your stats reveal who your audience is and what content they respond to.
How to do it:
Look at top-performing episodes, listening platforms, locations, and device types.
Identify trends: Are shorter episodes performing better? Certain topics? Guest formats?
💡 Blubrry helps: With IAB-certified stats, you get accurate data on downloads, listener geography, and episode performance—all in one clean dashboard.
2. Survey Your Listeners
Even a few responses can give you major insight into your audience’s needs and habits.
How to do it:
Ask: Why do you listen? What do you want more of? How did you find the show?
Share the survey in your show notes, emails, or episode outro.
💡 Blubrry helps: Use your free podcast website or newsletter list (via integrations) to embed surveys and collect feedback easily.
3. Engage on Social Media
Your listeners are likely active in communities tied to your podcast topic—find and connect with them there.
How to do it:
Post polls, ask questions, share audiograms, and watch what content gets engagement.
Tag guests and listeners to spark interactions.
💡 Blubrry helps: Use custom episode URLs from your Blubrry dashboard to link directly to episodes in your posts, helping convert curious browsers into regular listeners.
4. Monitor Episode Trends
Your episode archive is a treasure trove of insights.
How to do it:
Revisit your stats to find your top 5 most listened-to episodes.
Compare content style, title format, and release timing.
💡 Blubrry helps: Your hosting dashboard displays quick-view metrics to help you spot patterns fast—and make smarter content decisions.
5. Use Listener Feedback in Real Time
Create opportunities for direct feedback and interaction.
How to do it:
Ask for DMs, emails, or comments in each episode.
Q&A features if available.
💡 Blubrry helps: Pair your podcast website and show notes with listener prompts and contact links to make feedback frictionless.
🚀 If You Haven’t Launched Your Podcast Yet
These strategies help you define your ideal listener before you even hit record—so you can launch with clarity and purpose.
1. Build a Listener Persona
Create a fictional representation of your dream listener.
How to do it:
Think about demographics, interests, challenges, and listening habits.
Give them a name and motivation—this helps shape your tone, topics, and format.
💡 Blubrry helps: Blubrry’s Getting Started resources and planning tools give you the structure to define your audience before you launch.
2. Research Similar Podcasts
Look at what’s working (or missing) in your niche.
How to do it:
Review reviews, listen to episodes, and observe what topics get traction.
Identify what gaps you can fill.
💡 Blubrry helps: When you’re ready to publish, Blubrry’s distribution tools get your show on all major directories, putting you in the same space as your peers—ready to compete and stand out.
3. Engage in Online Communities
Start connecting with your future audience before launch.
How to do it:
Join Reddit threads, Facebook groups, or Discords tied to your topic.
Watch what questions are being asked and where conversations happen.
💡 Blubrry helps: You can link to teaser content or a sign-up page on your Blubrry-hosted website, even before your show officially goes live.
4. Start Building an Email List
Your email list will be one of your most valuable tools long-term.
How to do it:
Create a basic opt-in form: “Be the first to hear the show!
Offer a preview, bonus clip, or behind-the-scenes update to build excitement.
💡 Blubrry helps: With your included podcast website, you can easily link to or embed signup forms and start gathering interest right away.
5. Test with a Pilot Episode
Use a short preview episode to get early feedback and build confidence.
How to do it:
Record a 3–5 minute trailer or teaser.
Share it with friends, in communities, or via email.
Ask for thoughts: “Would you listen to more of this?”
💡 Blubrry helps: Use Blubrry’s hosting tools to publish your trailer to all major platforms—even if your full show hasn’t launched yet.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
June 09, 2025🎯 Best Use of Your Time as a New Podcaster (and How Blubrry Helps) – PCI 445
Feeling overwhelmed? You’re not alone. When you’re just getting started, the goal isn’t to do everything—it’s to do the right things well. Here’s what to focus on and how Blubrry supports you every step of the way.
Today’s Hosts: Mike Dell and MacKenzie Bennett
We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you.
🥇 1. Create Consistently Good Episodes
🎧 Why it matters: No one sticks around for poor-quality content, no matter how well it’s promoted. Prioritize clear audio, relevant topics, and authentic delivery.
✅ How Blubrry helps:
Reliable podcast hosting with no limits on episodes or downloads—just focus on creating.
AI-generated transcripts to help improve accessibility and repurpose content.
Professional stats to learn what content resonates best with your audience.
🔹 Your job: record regularly and stay real. Blubrry takes care of reliable publishing and delivery.
🥈 2. Guest on Other Podcasts
🎤 Why it matters: This is one of the easiest, most cost-effective ways to grow your audience. You’re speaking directly to people already engaged in podcast content.
✅ How Blubrry helps:
Use your free podcast website to create a press kit or “About the Host” page you can send to show hosts.
Share individual episode pages with embedded players when networking or applying to be a guest.
🔹 Build authority while expanding your reach—Blubrry helps you look professional and prepared.
🥉 3. Market One Episode Really Well
📣 Why it matters: Don’t spread yourself too thin trying to promote every episode. Choose one standout episode and make it your flagship content.
✅ How Blubrry helps:
Easily publish to all major platforms (Spotify, Apple, Amazon, etc.) from one dashboard.
Use Blubrry’s built-in website to feature your top episode front and center.
Track what’s working with IAB-certified stats—know what to promote again.
🔹 Blubrry makes your best content easy to find, easy to track, and easy to share.
🧠 4. Document, Don’t Overthink
✍️ Why it matters: Trying to be perfect slows you down. Listeners appreciate consistency and honesty more than perfection.
✅ How Blubrry helps:
The PowerPress plugin (for WordPress users) makes it easy to publish without jumping between platforms.
Custom episode templates in your Blubrry dashboard save time and reduce repetitive tasks.
🔹 Blubrry removes the friction so you can just hit record and stay on schedule.
🔧 5. Set Up Systems Early
🛠️ Why it matters: Early habits save time later. Build simple systems for publishing, promoting, and tracking success.
✅ How Blubrry helps:
One login for hosting, distribution, stats, and website.
Built-in episode scheduling so you can batch and release content on your terms.
🔹 From hobby to pro, Blubrry grows with you—and helps simplify the back-end from day one.
✅ Final Tip:
If you’re overwhelmed, start small:
Focus on making a handful of solid, engaging episodes.
Promote your best one.
Be a guest on a few relevant shows.
Blubrry gives you the infrastructure—you bring the voice.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
June 02, 2025Using Your Podcast as a Jumping-Off Point for a Book – PCI 444
Use your podcast content to your advantage — and turn it into a book!
If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think.
Today’s Hosts: MacKenzie Bennett and Todd Cochrane
1. Identify the Core Theme in Your Podcast
If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book.
How to do it:
Review your last 20–30 episodes to find common threads.
Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics.
Use audience feedback and questions to help refine your message.
💡 Blubrry Advantage: Stats help you find your most popular, share-worthy content to shape into chapters.
2. Use Transcripts to Jumpstart Your Writing
Transcripts save time by turning spoken content into editable text—the perfect starting point for a manuscript.
How to do it:
Transcribe your solo episodes or structured interviews.
Highlight and organize segments into written form.
Edit transcripts for clarity, flow, and structure.
💡 Blubrry Advantage: All Blubrry hosting plans offer optional AI-powered transcripts—easy to enable and perfect for repurposing episodes.
3. Organize Episodes Into Chapters or Sections
Turning a group of episodes into a book means outlining and arranging content in a reader-friendly structure.
How to do it:
Group episodes by topic or theme.
Remove repeated content and tighten messages.
Create a clear beginning, middle, and end.
💡 Blubrry Advantage: Use your Blubrry-hosted podcast website to browse episode archives, search by topic, and spot thematic groupings.
4. Choose a Publishing Path
There are many ways to publish your book: digital, print, or audiobook—and multiple tools to help you launch.
How to do it:
Decide on self-publishing (e.g., Amazon KDP), traditional, or hybrid publishing.
Consider starting with an eBook or downloadable guide.
Explore using your podcast as an audiobook companion.
💡 Blubrry Advantage: With full ownership of your RSS feed and content, you can repurpose episodes without platform restrictions or licensing hurdles.
5. Promote the Book Using Your Podcast
Your listeners are your most loyal potential readers—use your show to build anticipation and drive sales.
How to do it:
Tease the book in intros and outros.
Run a short “book launch series” or bonus content episodes.
Offer giveaways or early access to email subscribers.
💡 Blubrry Advantage: Promote your book on your free podcast website, and link it directly in episode show notes using Blubrry’s publishing interface.
6. Use the Book to Grow Your Audience
Books can introduce your podcast to new people, especially in professional, nonprofit, or educational spaces.
How to do it:
Use the book as a lead magnet in speaking engagements or webinars.
Include links to your podcast in the book’s intro and chapters.
Encourage readers to subscribe to your podcast for deeper insights.
💡 Blubrry Advantage: Your podcast site can serve as a central hub for cross-promotion, with direct links to episodes, email capture tools, and stats to track engagement.
7. Stay Consistent With Your Brand and Voice
Ensure your book feels like a natural extension of your podcast so fans stay connected across both mediums.
How to do it:
Keep the same tone and point of view you use in your podcast.
Mention episode references or inside jokes your audience will recognize.
Include a “from the podcast” introduction or section.
💡 Blubrry Advantage: Blubrry’s fully branded podcast websites and flexible hosting tools allow you to maintain brand consistency and control from podcast to print.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
23 min
May 28, 2025Audience Growth Strategies for Nonprofit Podcasters on a Budget – PCI 443
Not every podcaster has a big budget—and that’s especially true for nonprofits.
In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections.
From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you’ll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune.
Today’s hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett
Audience Growth Strategies for Nonprofit Podcasters on a Budget
1. Leverage Your Existing Supporters
Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters.
How to do it:
Include new podcast episodes in donor newsletters, event announcements, and fundraising emails.
Ask your board members or key volunteers to share episodes on social media or forward them to peers.
Feature impact stories from volunteers, donors, or program participants—they’re more likely to share episodes they’re featured in.
💡 Tip: A short “New Episode” section in your regular email newsletter can drive consistent listens.
2. Use Social Media Strategically
You don’t need to be everywhere—just visible and consistent on the platform(s) your audience uses most.
How to do it:
Use Blubrry PAI, Headliner.app or Canva to create quick audiograms (short video clips with your podcast audio and graphics).
Share 15–30 second soundbites with compelling quotes or stats from the episode.
Schedule posts around the podcast release using free tools like Buffer or Later.
Tag guests, partners, and organizations mentioned—they’ll often re-share.
💡 Tip: Link directly to the episode page, not just your podcast home, for better click-throughs.
3. Create Searchable Show Notes
Make your content easier to discover via search engines—this is how people looking for your cause may find you.
How to do it:
Include clear, keyword-focused titles:
Instead of “Episode 7: Interview with Sarah,” try “Fighting Childhood Hunger in Columbus with Sarah James.”
Add descriptions with relevant details: 1–2 paragraphs summarizing what the episode covers.
Use AI transcription tools like Otter.ai, Whisper, or Blubrry’s own transcript service to add full transcripts (which also improve accessibility).
💡 Tip: If you use WordPress, install an SEO plugin (like Yoast SEO) to optimize each episode post.
4. Engage with Local Media & Community Newsletters
Local attention is powerful for nonprofits. Use your podcast to build regional authority and trust.
How to do it:
Send a friendly email to local newspapers, radio stations, or community websites with a recent episode link and a short explanation of why it matters.
Submit your show or episode links to local nonprofit directories, coalition email lists, or city event calendars.
Offer yourself as a local subject-matter expert or storyteller.
💡 Tip: A well-written press release or “episode spotlight” email can go a long way, especially when tied to a timely event or issue.
5. Ask for Reviews or Shares with a Purpose
Generic requests often fall flat. Get specific and connect it to your mission.
How to do it:
In your outro, say something like:
“If this episode gave you insight into how we fight food insecurity, please share it with someone who’d care.”
Ask loyal listeners to rate and follow on their podcast app—but explain how it helps the mission reach more people.
💡 Tip: Include a “Share this episode” link in your show notes and social posts for easier sharing.
6. Host a Mini Campaign or Giveaway
People love incentives—but it doesn’t have to be expensive. Think recognition, access, or small branded items.
How to do it:
Run a campaign like:
“Share this episode and tag us for a chance to win a sticker pack or a shoutout in our next episode.”
Give away behind-the-scenes content, early access, or handwritten thank-you notes to listeners who participate.
Feature top sharers or supporters on your website or podcast.
💡 Tip: Make sure it ties to your cause—“Everyone who shares our episode this week helps us reach more families in need.”
7. Partner With Other Nonprofits or Advocates
Mutual promotion = doubled reach at zero cost. Collaborate with others doing adjacent or aligned work.
How to do it:
Invite leaders from other organizations to be guests—they’ll likely promote the episode.
Propose content swaps: “We’ll mention your event in our podcast if you share our latest episode.”
Build long-term relationships with issue-based coalitions or advocacy groups and trade promotion space.
💡 Tip: Start with partners you already work with—you likely have overlapping audiences who would love your content.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
20 min
May 19, 2025Benefits of Blubrry’s Free Podcast Website for Growing Your Show – PCI 442
Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry’s free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app.
You’ll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, and give new listeners the confidence to hit “subscribe or follow” long before you need custom domains or complex web design.
Today’s Hosts: Todd Cochrane and Mike Dell
Benefits of Blubrry’s Free Podcast Website
1. Instant Online Presence (No Web Design Needed)
You get a professional-looking podcast website automatically included with your Blubrry hosting.
It’s ideal for new podcasters who don’t yet have a dedicated site or tech skills.
📌 More listeners will discover your show if you have a central hub to send them to.
2. Search Engine Visibility (SEO-Ready Pages)
Each episode has its own dedicated page with a title, description, and optional transcript.
These pages help your show get indexed by Google, increasing the chances of organic discovery through search.
💡 Example: Someone searching “tips for new parents” might land on your parenting podcast episode page.
3. Easy Sharing and Link Control
Share a direct link to an episode page with a built-in player—great for social media and email marketing.
You’re not limited to platform links (like Apple or Spotify), so you keep the traffic on your site.
4. Custom Branding & Episode Control
Add your show’s artwork, colors, and logo to reflect your brand.
Your latest episodes always appear front and center—automatically updated when you publish.
🧠 Listeners are more likely to subscribe when they can learn about you and explore your content in one place.
5. Built-In Podcast Player
Every episode page includes Blubrry’s responsive, embeddable player—easy for visitors to listen right on the site.
No need for external platforms or clunky third-party players.
6. Links to Major Platforms
You can add buttons linking to Apple Podcasts, Spotify, Amazon, and more.
Makes it easy for visitors to follow your show on their preferred app.
7. No Extra Cost
Unlike many website builders, this site is included free with Blubrry hosting—no domain or design fees required.
🎯 That’s money you can reinvest in promoting or improving your show.
8. A Place for Future Growth
As your show expands, you can add a custom domain, link to a mailing list, or upgrade to PowerPress and WordPress for more control.
To Recap:
Blubrry’s free podcast website helps you:
Get found through Google
Share episodes easily
Build credibility with a branded home base
Grow your audience without needing technical skills or extra budget
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
14 min
May 12, 2025How to Grow a Podcast From 50 Listens Per Episode – PCI 441
We hope you’ll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest.
Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don’t need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract more listeners, build a loyal community, and make progress one episode at a time.
Today’s Hosts: MacKenzie Bennett and Mike Dell
8 Ideas on How to Grow a Podcast From 50 Listens Per Episode
1. Double Down on One Social Platform
Don’t spread yourself thin. Pick one platform where your audience already hangs out (e.g., Twitter/X for tech, Instagram for lifestyle, LinkedIn for B2B) and:
Share 15–60 sec audiograms or clips from your podcast
Post quotes or takeaways from your latest episode
Engage with your niche (comment, follow, reshare relevant stuff)
🎯 Goal: Get seen by people already interested in your topic, and become a recognizable voice.
2. Ask for Word-of-Mouth the Right Way
Instead of “Rate and Review!” say:
“If this made you think of someone, send it to them.”
That’s a clear, emotional ask—easier than writing a review and more likely to lead to a new listener.
3. Nail Your Podcast Title and Description
Your show title and episode titles must speak to the value or curiosity of your target listener. Avoid vague names—opt for searchable, benefit-driven wording.
Bad: Episode 22: A Chat with Mark
Better: How Mark Went from Burned-Out Employee to 6-Figure Freelancer
4. Collaborate with Other Small Podcasters
Reach out to similar-sized shows to:
Do guest swaps
Promote each other’s episodes in intros or outros
Appear in each other’s newsletters or communities
You don’t need “big names”—you need aligned voices who share audiences.
5. Repurpose Your Content
Turn each episode into:
A LinkedIn post or blog
Short YouTube Shorts or Reels
A newsletter tip or mini-series
Each of these increases visibility without recording new content.
6. Capture Emails (Even 10!)
Add a simple email signup to your website or use a free ConvertKit/beehiiv form. Offer:
A free guide
Bonus audio
Behind-the-scenes content
Use the list to personally invite people to share, leave feedback, or check out a new episode.
7. Talk to Your 50 Listeners
Literally. Survey them. Ask:
How did you find the show?
What was your favorite episode?
What should we talk about next?
These 50 listeners are gold. They’re your early adopters—make them feel like insiders.
8. Improve Just 1% Each Episode
Better intro, tighter editing, clearer audio, stronger CTA… your audience grows faster when the quality improves consistently. You don’t need perfection—just progress.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
21 min
May 05, 2025 Happy Trails with Lesa McDermott and ‘Girl Camper’ – PCI 440
When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community.
“I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.”
This wasn’t a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America.
From Listener to Leader
Lesa McDermott
Lesa’s introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.”
When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.”
Reigniting the Podcast and Expanding the Vision
The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return.
“I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience.
The transition hasn’t been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she’s taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice.
Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I’m using ChatGPT quite a bit… it helps me narrow down topics and write scripts,” she said.
A New Kind of Camper
For Lesa, camping isn’t just a hobby; it’s a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.”
She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there’s no wrong way to camp like a girl, and we absolutely mean that.”
Whether it’s river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences.
This summer, she’s particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It’s going to be epic.”
Evolving Media and Community Impact
In addition to the podcast, Lesa and the Girl Camper team’s digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials.
For example, “There’s going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It’s something we couldn’t do on paper.”
Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as a key resource when she was starting out, saying it offered “a wealth of information” on everything from microphones to editing tools.
Camping, Content, and Confidence
From backyard tents in Nebraska to the vice president’s desk at Girl Camper, Lesa McDermott’s story is a testament to what happens when passion meets purpose. She’s helping women of all ages discover the joy of camping, the power of community, and the confidence to blaze their own trails.
“I love being outdoors,” she says. “And I love helping other women feel like they can do it too — on their own terms.”
And with leaders like Lesa guiding the way, it’s clear: There really is no wrong way to camp like a girl.
22 min
April 28, 2025Turning Your Podcast Mistakes into Happy Accidents That Help You Grow – PCI 439
Every podcaster, no matter how experienced, has made their fair share of mistakes — and that’s not just normal, it’s necessary for growth. In this episode we’re digging into the common slip-ups that happen behind the mic, why they’re nothing to be ashamed of, and how embracing mistakes can actually make your show stronger and more relatable. From technical glitches to guest mispronunciations, we’ll explore how these moments can lead to unexpected opportunities, audience connection, and long-term podcasting success. Mistakes aren’t roadblocks — they’re building blocks.
Every podcaster has them—flubbed intros, awkward silences, tech fails. But what if your mistakes aren’t setbacks, but setups for growth?
Today’s Hosts: MacKenzie Bennett and Mike Dell
Common Podcasting Mistakes (And Why They’re Normal)
Technical mishaps: bad audio, dead batteries, laggy guests.
Editing errors: missed ums and ahs, over-editing, or publishing the wrong version.
Content mistakes: rambling tangents, missed questions, forgetting your CTA.
Guest flubs: a guest misspeaks, or you pronounce their name wrong (and how recovery matters more than perfection).
Point: Mistakes happen to everyone, from beginners to seasoned pros. Normalize it!
The Hidden Gifts in Podcasting Mistakes
Authenticity: Listeners love real moments; they feel more connected when you’re human.
Unexpected Content: Tangents or mistakes can turn into great bonus episodes or blooper reels.
Learning Opportunities: Every error teaches you something—about your process, equipment, or even your audience.
Audience Engagement: Invite your audience in on your learning journey (“What do you think I should’ve done here?”).
Idea: Some podcasters even intentionally share bloopers to build community and lighten the mood.
How to Turn Mistakes into Growth
Reflect, Don’t Regret: After a mistake, ask: What went wrong? What’s the lesson?
Document Lessons Learned: Keep a “lessons log” for future episodes.
Adjust Processes: Add checklist items to prevent repeat errors.
Embrace Real-Time Recovery: Practice improv and grace when things go off-script.
Celebrate Progress: Revisit early episodes to appreciate your growth curve.
Bonus Tip: Try turning small mistakes into bonus content or future topic inspiration.
Mindset Shift: From Perfection to Progress
The pressure to be perfect and how it actually stifles creativity.
Letting go of perfection opens up space for experimentation and genuine connection.
Listeners often prefer personality over perfection—they’re tuning in for you, not flawless execution.
Tips for Minimizing the Impact of Mistakes
Redundancy in recording (record locally + cloud).
Soundcheck and equipment checklist before each episode.
Prep outlines but allow for organic conversation.
Record short segments rather than long continuous takes.
Have a post-production review process.
Reflect on their own growth moments and celebrate progress.
Even when you think you’re past the learning curve, new mistakes pop up. Here’s how to stay humble and curious as your show evolves.
Looking back, our best lessons came from moments we didn’t plan. Mistakes make better podcasters.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
19 min