Not every podcaster has a big budget—and that’s especially true for nonprofits.

In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections.

From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you’ll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune.

Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters.

How to do it:

💡 Tip: A short “New Episode” section in your regular email newsletter can drive consistent listens.

You don’t need to be everywhere—just visible and consistent on the platform(s) your audience uses most.

How to do it:

💡 Tip: Link directly to the episode page, not just your podcast home, for better click-throughs.

Make your content easier to discover via search engines—this is how people looking for your cause may find you.

How to do it:

💡 Tip: If you use WordPress, install an SEO plugin (like Yoast SEO) to optimize each episode post.

Local attention is powerful for nonprofits. Use your podcast to build regional authority and trust.

How to do it:

💡 Tip: A well-written press release or “episode spotlight” email can go a long way, especially when tied to a timely event or issue.

Generic requests often fall flat. Get specific and connect it to your mission.

How to do it:

💡 Tip: Include a “Share this episode” link in your show notes and social posts for easier sharing.

People love incentives—but it doesn’t have to be expensive. Think recognition, access, or small branded items.

How to do it:

💡 Tip: Make sure it ties to your cause—“Everyone who shares our episode this week helps us reach more families in need.”

Mutual promotion = doubled reach at zero cost. Collaborate with others doing adjacent or aligned work.

How to do it:

💡 Tip: Start with partners you already work with—you likely have overlapping audiences who would love your content.

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