Podcast Me Anything

How are you measuring success?

It’s a big question with no one perfect answer, but it is the big question that podcasters struggle with, especially after they get past the launch phase. So today, on the podcast, Mathew opens up where to look, how to read the data, and what decisions you can make from it. 

We measure growth in downloads for most podcasters, but it is a vanity metric that doesn’t give us details of where to grow, how to grow, and where we should be making changes. 

Topics:

• Podcast News: Rephonic (2:07)
• Deep Dive: Why are IAB downloads important, How do we measure a show
• Q and A: Creating trackable links for analytics

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Like many others, the podcasting industry has a lot of terms that at first often don’t make sense. Dynamic insertion, also called Dynamic Ad Insertion (DAI), is a topic that is getting a lot of buzz around the industry. For those looking to level up their knowledge and execution, DAI is a term every podcaster needs to know. However, it is just getting started and will only be growing in popularity.

Topics:

·     Podcast News: Dynamic Insertion: Make Money from Old Podcast Episodes in 2022 (4:29)

·     Deep Dive: What is Dynamic Insertion (9:26)

·     Q and A: What do I do with unused ad slots (17:43)

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Are you in a love/hate relationship with your podcast hosting provider?

At some point, every podcaster looks at this question to answer if a different platform would help them grow the podcast. I think it’s one of the hardest questions next to starting and stopping a podcast. It has many sides to it, it has a lot of reasons, but ultimately how do you decide.

This is the focus of our deep dive today and we go into the weeds of the tech, the strategy, and the choices for how you decide whom to switch to.

Topics:

·     Podcast News: Captivate Launches Dynamic Show Notes

·     Deep Dive: When do you switch hosting platforms

·     Q and A: How should I analyze my stats?

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Do you understand how your listeners listen?

So often, we as podcasters get hyper-focused on growth, guests, content, a production that we overlook the obvious, like your listeners' habits.

Today Mathew and I flip the script a little bit and tackle some big questions related to going big and when to go small with your production. 

Topics:

·     Podcast News: Facebook hits the mute button on copyrighted music (1:42)

·     Deep Dive: How We Listen (15:30)

·     Q and A: When should I join a network (25:51)

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

What are you using to record your podcast?

It’s a loaded question with a lot of best practices already out there, but how do you know what you don’t know? Another loaded question can have many rabbit holes that we could go into. 

Today we tackle this question of getting to know what you need to know and when to level up your process.

Topics:

·     Podcast News: Spotify Launches Interactive Advertising

·     Deep Dive + Q an A: How to Record Remotely Like a Pro

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Do you have your plan ready for the upcoming holidays and your podcast?

It can be one of those decisions where it seems like there is no perfect solution, but as Mathew helps us understand in today's episode, there is a right way, and it's easier than you think.  

• Podcast News
• Spotify adds ratings to its podcast mobile player
• Deep Dive
• How to plan for the holidays
• Q and A
• When do we need to add transcripts

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Does your podcast description need an update?

Podcast descriptions are your Times Square equivalent advertising opportunity to gain subscribers, as you hear in today's episode. The return on investment from the few extra 400 words can make a big difference. 

The elements for what makes a good description are simple, but as Mathew talks about in this episode, they are often missed, resulting in a disaster. 

Topics:

·     Podcast News: Apple Podcast App getting positive reviews by accident

·     Deep Dive: Podcast Description Audit

·     Q and A: Fixing static on your microphone

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Did you have the idea for a podcast but quickly realized it would be too hard because of regulations?­­­

Regulations in an industry like healthcare and finance offer a challenge for podcasting, but as we dive into this episode, the solution is easier than you think.

 And we take a look at the exciting announcement out of Captivate.fm with a new dynamic advertising insertion tool that is a game-changer for any indie podcast.  

Topics:

·     Podcast News: Captivate Releases AMIE (Audio Mastering and Integration Engine)

·     Deep Dive: How to Podcast in a Regulated Industry

·     Q and A: How to decide if an entertainment podcast is the right format?

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Are you thinking about launching a podcast but worried that it’s a crowded niche? In today’s episode, we dive into the rebuttal that you should not launch a podcast; there are too many already. Good podcast ideas are born every day and die every day because of how people perceive the idea, or maybe they talk themselves out of it.

As we focus on this podcast, getting the value proposition right is the key to knowing if it will fly and if it will be something that people like and share to grow.

• Podcast News: Handling new headlines from major podcast players
• Deep Dive: Knowing if your podcast will fly
• Q and A: Test your website for friendliness and usability

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Today we dive into the state of the podcast listener experience from where people are listening to podcasts. We hear a lot about Spotify making a big play in podcasting, but how well the efforts have been working. It’s a good thing there are tools these days to measure this, and recent news suggests the big bet is paying off.

As a podcaster, how you deliver the podcast, share, and curate your website can make a big difference to how easy it is for the customer to listen to the podcast. Here are the big-ticket items that are often overlooked that Mathew consults on. 

Topics:

• Podcast News
• Spotify to overtake Apple Podcasts as #1 player
• Deep Dive
• How to make the listener experience better?
• Q and A
• What keeps you podcasting?

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn