Podcast Me Anything

On Sunday, September, 27th at 7pm EST, you can watch the first ever Black Podcasting Awards, a celebration of the ownership and creation of content for the Black experience in the world of podcasting. Through a curated list of categories, it aims to elevate Black voices within the podcasting network that may not receive the recognition they deserve. In a marketplace that often overlooks Black podcasters' unique voices and candor, the Black Podcasting Award is here to bridge the gap. The mission is to amplify our own, celebrate those who have paved the way and provide a foundation for the up and coming voices in the Black podcasting arena.

This tweet by Tracy Clinton is the force behind the Black Podcasting Awards. The tweet got many comments, retweets, and replies, but no one took the first step to make the dream a reality. Georgia liked the idea, and she took it up and gave the idea life. Come September 27, 2020; we will have the first Black Podcasting Award.

In this episode of Podcast Me Anything, we have Georgie Anne Getton Mckoy joining us. Georgie will help us understand the Black Podcasting Awards. Georgie is the Executive Director of the Black Podcasting Awards and the executive strategist at GSD Solutions.

We Discuss...

•  00:57 What inspired Georgie to start the Black Podcast Award?
• 02:18 Who should be signing up to be a nominee or as a participant to judge podcasters?
• 04:49 What has led to the immense growth of black podcasts?
• 10:37 What is in the Kickstarter, and how can we support it?
• 12:41 Big names that we should be excited about the Black Podcast Award?
• 14:59 Georgie's podcast- Doing the Most

Follow the Black Podcasting Awards

• Website - https://blackpodawards.com/
•  Kickstarter - https://www.kickstarter.com/projects/bpa2020/introducing-black-podcasting-awards-bpa?ref=project_tweet
•  Twitter - https://twitter.com/blackpodawards
•  Facebook - https://facebook.com/blackpodawards
•  Instagram - https://instagram.com/blackpodawards

Connect with Georgie Anne Getton Mckoy:

• Execution Strategist at https://gsdsolutions.xyz/
• Personal site: https://gsdwithgeorgie.com/ 
• Her Podcast - Doing the Most: Misadventures of Entrepreneurship - https://podcasts.apple.com/us/podcast/doing-the-most/id1449643096?mt=2
•  Book - The Art of Getting Sh*t Done https://gsdwithgeorgie.com/books/
•  Twitter - https://twitter.com/gsdwithgeorgie
•  Fb - https://facebook.com/gsdwithgeorgie
•  Instagram - https://instagram.com/gsdwithgeorgie
•  LinkedIn - https://linkedin.com/in/gsdwithgeorgie

How many times as editors do you hear from a client, “I just want to record”? As podcast editors we have the unique job to take something that is rough around the edges and make people sound better and elevate their brands. But let’s face it, creating a business as an editor has its high and lows and many lessons to learn. 

Like most things in life other people have gone before you and you just need the right friend to help point you in the right direction.

This idea of community support and creating an environment where editors learn and support each other in their own business is what Steve Stewart has created. He has been helping podcasters sound great since 2016 and now leads the largest community of editors along with the Podcast Editors Conference. 

This episode goes right to the core of what makes an effective podcast editor, the tips and mindset one needs to make it, and where is the podcast editor world headed to.

Key Topics:

·     Why did he create a community of podcast editors (1:18)

·     What are some lessons he has learned from other editors (2:25)

·     Deep dive into what the Podcast Editors Conference is all about (3:37)

·     What is Podcast Editors Academy (5:36)

·     Is it possible to really make editing podcasts a business (7:35)

·     How does one go about hiring a podcast editor (9:07)

·     What is the biggest mistake people make when trying to hire an editor (11:16)

·     What are the biggest mistake editors make trying to get into the business (12:33)

·     Why is video editing the next big thing for editors (14:58)

o  Riversource Link

Website link: 

PEC Facebook Group: https://www.facebook.com/groups/podcasteditors/

Podcast Editors' Academy: https://www.podcasteditoracademy.com/

Steve Stewart's Site: https://stevestewart.me/  

Social Links:

Twitter: http://twitter.com/stevestewartme

Facebook: https://www.facebook.com/SteveStewartPodcastProductions/

LinkedIn: https://www.linkedin.com/in/stevecstewart

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

We are targeted by advertising every day as a consumer, but within podcasting targeting to specific end users is still difficult using the current landscape. In this episode we talk about how geolocation needs to evolve and where is it currently possible to target listeners already.

It as a fascinating conversation on some technology that most people might be aware of but not really understand how it works, Bryan is starting a partnership with PodNews to bring more information to podcasters about how to use advertising within their business effectively in a feature called Sounds Profitable. 

Bryan recent published an article on Medium.com on how geolocation works and how it currently has a 50/50 change of getting it right when testing on a cell phone. 

Key Topics:

• What about Sounds Profitable got him really excited to launch it (0:51)
• Is the Podcast world privacy complaint when it comes to the ever-changing landscape of end user privacy (4:26)
• Why geolocation technology isn’t yet useful for podcasters (9:11)
• Is it really possible to target a podcast advertisement to a specific geolocation (8:14)
• Why other forms of online media don’t see such a targeting issues as seen in podcasting (14:07)
• Where is the future of podcast advertising going as Spotify seeks more exclusive podcast to join its network (16:19)

Website link: http://soundsprofitable.com/

Social Links:

Medium: https://medium.com/@bryanbarletta

LinkedIn: https://www.linkedin.com/in/bryanbarletta/

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Alex Sanfilippo, founder of Podmatch.com joins us today to talk about the art of being a guest and finding a guest for your show. Alex also gives us an overview of his show, Creating a Brand Podcast. And he talks about his new website, Podmatch.com, a platform that matches podcast guests and hosts together to produce high quality interviews.

Sign up for Podmatch (Affiliate link) - https://podmatch.com/?ref=1598036727632x681361892469069400

Find Alex's 6 Steps for Finding Your Next Ideal Podcast Guest Without Wasting Time here

Check out Alex’s Podcast - Creating a Brand Podcast

Dave Zohrob, Co-founder and CEO of Chartable is back with me today to talk about a new feature called Smart Promos. Smart Promos is a tool that traces listeners who hear an ad for your podcast and then download your podcast. This is the first time we’ve been able to measure the impact of podcast to podcast promotion.

Chartable helps publishers understand and grow their audience and help advertisers figure out if the ads they’re buying are actually working. We talk about how Chartable works, how they protect the privacy of listeners, and some of the cool features they offer.

Sign up for Chartable here.

CEO and Co-founder of Supercast.com, Jason Sew Hoy, joins me today on Podcast Me Anything.  Supercast is a beautiful platform for creating paid membership access to your podcast, making monetization simple. Jason got involved in the podcast realm when he was helping build out subscription podcasting for a couple of podcasters. A freemium model where only about 2-7% of your audience pays for more of your content. He then realized most podcasters don’t realize they could be sitting on a gold mine.  And so, Supercast.com was born. 

Jason explains exactly how it works as well as different options members can utilize. He also shares some new cool features for podcasters to help them improve engagement with their listeners.

Don’t forget to keep an eye out for Supercast’s Podcast launching soon.

Resources in this episode:

https://www.supercast.com/

Sign up for Supercast’s Paid to Podcast Competition here

As the Podfest Virtual Global Summit officially opens, we were joined live by the organizer, Chris Krimitsos, to talk about this historic event, reaching for a Guinness World Record, and how there's still time for you to tap into the myriad of incredible speakers and sessions being offered.

Grab your ticket here.

And be sure to check out my session on Friday at 11:30am EST on Monetizing Beyond Ads!

I am talking with Sam Rivera today from podsights.com. Podsights is a marketing attribution platform for podcast advertising. They help marketers understand the effects of buying advertising on podcasts. They can help you figure out how many leads you get from advertising on a podcast, how many listeners visited your site as a result of the ad, and of the podcasts you advertised on, which drove the most purchases.  We also discuss how Podsights collects this data and how they use it.

Jamie Perkins joins me today from Pod.fan. Pod.fan supports podcasters by allowing listeners to subscribe, support, share and engage with your show. Jamie and I go over how it works and how you can use it to monetize your podcast.

You can check out other Pod.Fan pages I’ve made for this show and others

·     https://pod.fan/jersey-jobs-biz

·     https://pod.fan/causepods

·      https://pod.fan/podcast-me-anything

This week we are chatting with James Potter, founder of RateThisPodcast.com. The idea behind this platform is very simple, to make it easier for you to get your listeners to leave you a rating and review for your podcast. James reviews why he started the platform, the benefits of ratings/reviews for podcasts, and what the flow is like.

You can try it out above with your own show or give a rating to my other podcast, Causepods