Podcast Me Anything

I’m chatting with Deborah Pardes today, Senior Story Officer of Swell, a brand-new app created to help you share your voice and spark conversations. Deborah explains the evolution of Swell and how you can start your own conversations by creating “swells”, allowing you to connect with your listeners through the power of voice.

Check them out at https://swell.life/

You can find info on their upcoming Swellcast widget here: https://swell.life/widget

Excited to welcome back Nadav Keyson of Riverside.fm. Riverside is a platform that allows you to record audio and video for your podcasts using double end technology. There are tons of great options for recording audio through a double-ender platform, but this is the first one we are aware of for video as well.

In this conversation, we talk about Nadav's background and why he started the company. Go over some of the features available on the platform. And talk about why video should be an important part of your podcast in the future.

We should also have a link to the video from this session up really soon.

If you want to check out the platform head on over to Riverside.fm.

If having a podcast is a big piece of what you’re doing right now but you are struggling with the website because it’s cumbersome, you just don’t have time to build it, or you do have a website but are tired of all the steps involved with publishing your podcast, check out Podpage.com. Podpage allows you to create an instant podcast website that is easy to create and easy to maintain.

The creator of Podpage.com, Brenden Mulligan joins me today to talk about how he got started in this industry, why he built this service, what the main features are and what’s in the works.

We are shifting Podcast Me Anything over to a podpage, the domain may not be working just yet, but you can check out our live site at https://www.podpage.com/site/podcast-me-anything/

Stepping outside of our box on Podcast Me Anything given everything that is going on in the world today. We believe it is so important to not only recognize the importance of Black Lives Matter, but also advocate and be a true ally for them. In an effort to elevate more voices in the podcasting space, Berry joins me to talk about her site, Podcasts In Color. We talk about how what started as a simple directory has turned into the largest online platform, directory, and community for podcasters of color. Berry candidly speaks about her experience, podcasting lessons she has learned, advice to others who want to get their voice out there, and what changes she’d love to see for the future of podcasts.

Three of Berry’s favorite podcasts for anyone who wants to understand and educate themselves about the BLM movement:

http://www.teawithqueenandj.com/

https://therapyforblackgirls.com/

http://thisistheread.com/

Links to Berry’s website and Social Media:

https://podcastsincolor.com/

https://twitter.com/PodcastsInColor

Instagram.com/podcastsincolor

You can also use the hashtag #podsincolor to widen your listening experience and find some great new shows and experiences.

We’re speaking with Jalal, CEO of Podkite. The company first came on my radar for their podcast review service. We talk about the formation of the company, the evolution of the offerings, and their newest feature. 

A recent Podcast Discovery Stats in 2020 report via The Podcast Host, showied that 40% use the search feature to discover new shows. With that in mind, Podkite has developed a way for you to research and understand your search ranking in the Apple podcast directory. With it, you’ll be able to…

• Track your show for specific keywords.
• Get insights on who your competition is.
• Get more listeners with better search ranks.

You can check it out and learn more on Podkite’s website. 

You can also take a look at their Kitelinks which 

• Optimize your marketing campaigns and expenses. Collect email leads.
• Track the amount of clicks on your links and players across countries and cities.
• Create fully automated episode links. No more manual copy & paste of player URLs.

We created one here.

Creating a podcast requires a great deal of time both for research and production, so websites, despite their importance, are often put on the backburner. While there is a range of platforms to create websites, they either do not have enough functionality or require more expertise than many podcasters may have. Our guest today, Tom, co-founder of PodcastPage.io, joins us to share how the platform tackles some of the website-related problems podcasters find themselves up against. We kick off the show with some insights into PodcastPage. Matthew is currently trying it out and has moved his Causepods page to the platform, and there are affiliate links in the links section. Then, we move onto how PodcastPage helps with SEO and discoverability of podcasts. We round the show off by learning more about some of the upcoming features PodcastPage has in store as well as the different client packages available. Tune in today!

Key Points From This Episode:

•  Find out what sparked the development of PodcastPage and Tom’s interest in podcasts.

•  Learn about the ways PodcastPage allows you to modify your podcast website.

•  How PodcastPage has thought about SEO to make podcasts more discoverable.

•  The benefits of having all of your podcast content on one platform.

•  Current PodcastPage integrations and what’s on the horizon for the company.

•  A look at the plans that PodcastPage has available for its customers.

Links From Today’s Episode:

PodcastPage on Twitter

PodcastPage  (Affiliate link)

Causepods Podcast Page

Today on the podcast we chat with Eugenio Warglien, the CEO and co-founder of Audry. Audry is a brand new platform that is helping podcasters to connect and collaborate through promo and guest swaps to ultimately help all parties grow their audience. Eugenio shares how they founded the company after identifying the need for podcasters to discover and get connected with others who are also looking for a supportive network. He talks about how shows can benefit from using the content from other podcasts and why cross-promotion is such a powerful strategy. Tuning in, listeners will also learn about the process podcasters go through once they join the platform and how they plan to make money even though the platform is (and likely will remain) free.

Key Points From This Episode:

•   Why they got into the space of podcast promotion and the value of their content backgrounds.

•   How they became interested in solving the issues related to growing through the podcast medium.  

•   Digging into the question of how a podcast can use the content of other podcasts to grow.

•   Founding Audry to help podcasters discover others who are also interested in collaborating. 

•   Why cross-promotion is one of the most effective ways for a podcast to grow.

•   The steps podcasters go through once they join Audry.

•   The two types of partnerships through which Audry members can connect.

•   Hear about the free access to the platform and the business model they have in mind.

•   The most common partnership challenges that users face on the platform.

•   The importance of defining exactly who you are trying to reach with your content.

Links From Today’s Episode: 

Eugenio Warglien on LinkedIn

Audry

There are a lot of different ways you can make money with podcasting. But today, Aaron Dowd will be giving us some insight on not only what you can do, but also how Podcorn can help. We explore the entire process:

·     How to make a great show and grow your audience

·     What your monetization options are

·     How to find and successfully work with the right sponsor for your show

·     What the process is like working with Podcorn

Try Podcorn:

https://podcorn.com/

Find Aaron at: 

@thepodcastdude on Twitter 

thepodcastdude.com 

Have questions:

Email Aaron at [email protected]

I recently launched a client podcast and the one network they had to make sure they got listed on was Breaker. Breaker is not a household name in podcasting, but in the financial services space, there are a growing number of hosts and consumers who love this platform. 

I quickly reached out to figure out how to get this new show listed on their quickly and got a response from Jacob Tender, Community Manager for the community-built podcast consumption platform. 

Sure enough they have just launched a new tool to help you submit and claim your show on their platform. You can find it here (https://www.breaker.audio/p/get_started). By the way, if you have a credit on a show, you get notifications if someone comments, likes, etc. 

But in searching around, I discovered the full suite of things that this platform does differently from the rest. 

Please enjoy this chat with Jacob where we talk about the Breaker platform, the social aspect of this podcast app, and Breaker Upstream, which makes it easy for content creators to monetize their show. 

Have more questions, reach out to Jacob Tender, Community Manager at Breaker at [email protected]

Since its acquisition by Microsoft, LinkedIn has been making lots of improvements to their platform. Growing your network and getting real engagement on LinkedIn comes down to more than just regular posting though. One has to know the ins and outs of how to do things right. Thankfully we have LinkedIn expert Karen Yankovich on today’s episode and she joins us to share some pro tips for crushing your game on the platform. We discuss the rising amount of podcasters who are beginning to recognize LinkedIn as a place to connect, and being a podcast host herself, Karen's advice would be of particular use to these groups. Joining this episode, you’ll hear strategies for maximizing audience engagement through posts, articles and repurposing video. Karen also talks about the value of using connection strategies rather than the LinkedIn equivalent of a cold call to build new relationships. Finally, she shares some great advice for getting your profile authorized to be LinkedIn Live compatible, and the brilliant applications for audience reach it presents.

Key Points From This Episode:

•   How Dave and Karen met through a MAPCON conference.

•   Spikes in growth in podcasts because of LinkedIn.

•   The growing number of podcasters who are using LinkedIn to build connections.

•   What podcasting is really about: building relationships.

•   The value of making wall posts combined with creating articles on LinkedIn.

•   How to use short, captioned, native video posts on LinkedIn to repurpose content.

•   Using YouTube caption autogenerating software to caption videos.

•   Dangers around auto-connecting with people on LinkedIn.

•   Gauging your outreach levels by the amount of spam you have in your inbox.

•   The value of using a connecting strategy to bypass cold connects.

•   Connecting with speakers before events or people in your chamber of commerce.

•   Getting past the challenge of authorizing your LinkedIn for LinkedIn Live.

•   Benefits of LinkedIn Live such as how videos get promoted after being recorded.

Links From Today’s Episode:

Staples Connect

Karen Yankovich

Karen Yankovich on LinkedIn

Good Girls Get Rich on Apple Podcasts

Independent Podcast Conference

LinkedIn Sales Navigator

Rev

Podfest Multimedia Expo

Podcast Editors Conference