Podcast Me Anything

Are you podcasting to an empty room?

For most podcasters, it not empty, but we always wish it was more. A common phrase you hear from podcasters is, “I am creating great content, but I am not reaching enough people fast enough.” 

It is not a new problem, and it will not be solved overnight, but as we discuss in today’s episode, it has already been solved. 

A standard gap in business is we assume the problems we face are unique to our industry, but in reality, another industry most likely has already solved it. 

This is where Refer-O-Matic steps in to bring the oldie, but goodie, referrals. It is one of the fastest ways to build trust within a business, create creditability, and reach your goals. 

Key Topics:

• What led to the creation of Glow.fm, and how did that flow into starting Refer-O-Matic (2:39)
• What became the answer to help podcasters grow their podcast (4:50)
• When a podcast signs up, what are the steps to get up and running (6:33)
• How does Refer-O-Matic solve tracking who subscribed to the podcast from a referral (8:32)
• What have been some of the best rewards to entice listeners to refer the podcast to friends (10:02)
• What does the future look like for paid subscription-based podcast (12:02)
• Local Podcasts and what makes it such a unique are to work in (14:15)

Website link: ReferOmatic.fm | Glow.fm

Social Links

• LinkedIn: https://www.linkedin.com/company/glowfm/
• Twitter: https://twitter.com/GlowDotFM
• Twitter: https://twitter.com/amiravalliani

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

**This episode is supported by podcast website page builder, Podpage. Head on over to podpage.com and use the promo code PMA to get one free month of this easy-to-use and dynamic podcast website in minutes. **

Does your branded podcast sound more like a commercial than a podcast?

If you answered yes, this episode is for you because we talk with Fatima Zaidi, whose the CEO and Co-founder of Quill. Quill runs a freelance marketplace to connect brands with trusted podcast professionals located in North America. They offer in-house consulting and podcast management, but they always know the right freelancer to get the job done if they are not the right fit. 

Fatima says that every brand should have a podcast, but not every podcast should be a brand. A podcast should be where the brand's story reveals a deeper understanding of its name. There is nothing like podcasting for a brand to build upon the trust and loyalty they already have with their customers.

Key Topics:

·     How did Quill get started (1:40)

·     How are freelancers compensated, and how is it different than UpWork or Fiver (3:46)

·     What benefits are there for the freelance professionals who join the Marketplace (5:35)

·     What are the trends and future of podcast (7:13)

·     What are the most successful branded podcast from large corporations (9:07)

·     What are the most in-demand podcast services, and what are the new skills freelancers should start to have (11:35)

·     What are some of the most effective marketing strategies you see working today in podcasting (13:56)

·     How does a freelancer sign up within the Marketplace (17:04)

·     What is the Listen In Podcasting Conference (17:56)

Website link: https://www.quillit.io/

Listen In Conference: https://www.quillit.io/conference

Social Links

·     LinkedIn: https://www.linkedin.com/company/12998745/

·     Twitter: https://twitter.com/inc_quill

·     Facebook: https://www.facebook.com/quill.inc/

·     Instagram: https://instagram.com/quill.inc

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

**This episode is supported by podcast website page builder, Podpage. Head on over to podpage.com and use the promo code PMA to get an easy-to-use and dynamic podcast website in minutes. **

Are you a podcaster that suffers from shiny object syndrome? 

One of those shiny objects almost every podcast chases at some point is advertising. It’s the default place most people look to when trying to monetize a podcast, but as many podcasters find out, it can be more challenging than it seems. 

We see so many big names in the podcast space using advertising to generate revenue, and we ask why not me. 

Step in from stage left, podcast advertising expert Heather Osgood who brings an in-depth but straightforward understanding of what it means to be an influencer and begin to wield that influence to your loyal fan base through advertising.

Key Topics:

·     State of podcast advertising in a non-covid world (0:55)

·     What brands are dominating the podcast advertising space (2:07)

·     What does podcast advertising offer that other mediums do not (3:49)

·     Has podcast advertising normalized in a living with COVID-19 world (6:10)

·     How did political advertising impact podcasting (8:32)

·     How do coach a podcaster to be effective influencers (11:50)

·     What does a podcaster new to advertising need to think about before jumping in (14:25)

·     What is the future of podcast advertising (18:03)

Reference: Magellan AI Blog: How have the presidential candidates used podcast advertising in the election

Website link: https://truenativemedia.com/

Social Links

·     LinkedIn: https://linkedin.com/in/podcastadvertising

·     Twitter: https://twitter.com/truenativemedia

·     Facebook: https://www.facebook.com/truenativemedia/

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

**This episode is supported by podcast website page builder, Podpage. Head on over to podpage.com and use the promo code PMA to get an easy-to-use and dynamic podcast website in minutes. **

Is your podcast stuck in 2nd gear?

It happens to pretty much every podcaster at some point, you launched, you stayed consistent, you provided value, but the downloads have hit the false ceiling we can sometimes feel exist as a podcaster. 

This interview will do two big things for you; it will remind you that you are not alone, and two, you just need to know the right people to help overcome the problem with what is probably a mix of solutions, not just a one-shot remedy. 

Charles lays out how he has positioned Podcast Growth Summit to deep dive on the topic of being stuck and not growing and providing the tools and resources to go from stuck to the wind in your hair. 

Key Topics:

·     Why a virtual podcasting space now (00.44)

·     What is the biggest struggle podcasters face today (3:30)

·     Finding the next big podcast niche (6:36)

·     Is it ok to stop and pivot a podcast (8:37)

·     What is the best way to connect to your audience (10:34)

·     What has been the biggest challenge of doing a virtual event (11:52)

·     Why is the Podcast Growth Summit the place to be (15:26)

Website link:

https://devchat.tv/

Sign up for the Podcast Growth Summit (affiliate link) https://www.podcastgrowthsummit.co/podcast-growth-summit-2020?affiliate_id=2789456

https://podcastplaybook.co/

Social Links

·     Twitter: https://twitter.com/cmaxw

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

**This episode is supported by podcast website page builder, Podpage. Head on over to podpage.com and use the promo code PMA to get an easy-to-use and dynamic podcast webite in minutes. **

Are you a podcaster looking to add advertisements into your podcast, but just thinking about the editing makes your head hurt? 

Advertisements is the first idea that most new podcasters hear about when it comes to ways to monetize the work you do each week. But, behind the idea is a lot of unknowns that most podcasters simple give up before even thinking about trying it for the sure amount of work involved. 

Welcome AdBarker!

AdBarker is that tool that dynamically adds your promotions and does it seamlessly into your episode without doing a hard edit for each episode.

This episode will open you up to the potential revenue you could be leaving on the table by not running advertisments.

Be sure you go back and listen to our episode with Bryan Barletta from Sounds Protifable.

Key Topics:

·     Why a computer scientist would tackle a big problem like dynamic advertising (0:36)

·     How does AdBarker get round having to switch hosting platforms (2:18)

·     Does AdBarker change how my stats are being tracked (3:24)

·     Are the stats on AdBarker IAB (International Advertising Board) complaint (4:26)

·     How does the nuts and bolts of the system work to dynamically insert advertisements (5:53)

·     How do the all important mid-roll drop-ins work on AdBarker (6:56)

·     How does the pricing work (7:52)

·     What surprised you about the podcasting space being an outsider at first (8:53)

Website link: https://adbarker.com

Social Links

·     LinkedIn: https://www.linkedin.com/in/knagode/

·     Twitter: https://twitter.com/knagode

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Finding the right beat, at the right price, and knowing you are getting the right deal is something every new podcaster goes through. It is one of the first significant issues many people launching a podcast have to go through, and its usually in the dark. 

Most podcasters are not familiar with the music licensing industry and get an education on it very quickly to make sure they set up the show for success.

Today on the podcast, we are talking with the co-founders of Songs For Podcasting who are bringing a flashlight to the process and helping podcasters find the right beat, at the right price, and making sure they are protected. Our conversation goes into the weeds of this issue and what podcasters need to know before picking that first beat.

Key Topics:

·     What is Songs For Podcasters and why did it open its doors (0:34)

·     Why is music licensing with podcasting so unique in the industry (1:42)

·     Why is it essential that podcasters don’t just pirate mainstream music for a podcast (4:15)

·     What new record labels are getting on board with providing music for podcasting (5:47)

·     Will, we ever see mainstream musicians make music available for use on podcasts (7:03)

·     How can you avoid getting hit with copyright infringement (9:49)

·     What does a podcaster need to know about royalties as a podcast grows (11:40)

·     How do you make sure your media license grows with your podcast (12:44)

·     Is it required to update your old music licenses as your podcast grows (16:00)

·     What do podcasters need to know before they start searching on Songs For Podcasters (18:40)

·     Is it better for the production company to own the copyright or the podcast host (19:57))

Website link: https://songsforpodcasters.com/SFPHomePage

Social Links

SyncFloor (Parent company to Songs For Podcasters)

·     Twitter: https://twitter.com/SyncFloor

·     Facebook: https://www.facebook.com/SyncFloor/

·     LinkedIn: https://www.linkedin.com/company/syncfloor/

Cestjon McFarland:

·     LinkedIn: https://www.linkedin.com/in/cestjon-mcfarland-027a805/

·     Twitter: https://twitter.com/cestjon

·     Instagram: https://www.instagram.com/cestjon/

Kirt Debique

·     LinkedIn: https://www.linkedin.com/in/kirtdebique/

·     Twitter: https://twitter.com/katewayo?lang=en

·     Instagram: https://www.instagram.com/katewayo/

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

"There has never been a better time" – Chris Hines

This quote is an excellent summary of what this episode hits home when it comes to podcasting. The medium is still young; it's still growing, and every brand should have a podcast. 

There are many reasons podcasts fail to launch, and the biggest one is typically, "my niche is to busy." In today's episode, Chris highlights why that excuse is just an excuse and why every brand needs a podcast to build stronger customer intimacy and nurture the current sales funnel.

Key Topics:

·     How did Chris get started in podcasting (0:48)

·     At what point did Chris learn the power of podcasting (2:06)

·     What were some of the early lessons after starting his business (3:07)

·     What is the big picture idea that Chris is building up to (4:41)

·     What is the secret to getting your podcast discovered (7:00)

·     Creating hyper customized content from your podcast (8:53)

·     When does the advertising model work in podcasting (9:45)

·     What does the medium of podcasting look like in the future (10:29)

·     Should you always be the first in the market for something (12:04)

·     New tools to help streamline the podcasters workflow (13:10)s

Website link: https://www.elitepodcastmarketing.agency/

Join The Waitlist: Podcast Creator Bundle

Podcast Links:

·     Apple: https://podcasts.apple.com/us/podcast/podcasting-is-branding/id1532671572

·     Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9ra1BQMUZhXw==

·     Spotify: https://open.spotify.com/show/5qJlvXTSU9T7YMPEuEthnW?si=05Rn9S1kQC2uh4wFfA2A5g

Social Links

·     LinkedIn: https://www.linkedin.com/in/thecoachchris/

·     Twitter: https://twitter.com/thecoachchris_

·     Instagram: https://www.instagram.com/thecoachchris_/ https://www.instagram.com/elitepodcastagency/

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Is your podcast search (SEO) friendly? 

This is the big question we talk about on today’s episode of Podcast Me Anything (PMA), where we are talking with one of the founders and CEO Pete Birsinger of Podscribe. 

With over 500,000 podcasts in the English language, discoverability is a real issue that many podcasters face. This is the issue that Pete set out to solve with the creation of Podscribe. 

Podscribe is a transcription service designed from the ground up to serve podcasts. If you know your podcast needs to be more search-friendly in the coming years, this is an episode you won’t want to miss, and just for listening to the show Pete has a fantastic offer at the end just for the PMA audience. 

Key Topics:

·     What is Podcribe and how did it get started (0:47)

·     What was the big issue you Podscribe was trying to solve when launching (1:06)

·     What makes Podcribe uniquely positioned to serve the podcasting community vs. other transcription services (5:31)

·     How does the Podscribe player track downloads (9:51)

·     Having a single search point for all transcribed text of a podcast (10:53)

·     How do you add the new search widget to your website (13:00)

·     What new features are in the works that we can expect in the future (14:27)

·     Free Offer from Podscribe (16:00)

Website link: https://podscribe.ai/

Email for FREE offer (Tell them PMA Sent YOu) : [email protected]

Check out an example from Podcast Me Anything - https://app.podscribe.ai/episode/48640468

Social Links

• LinkedIn: https://www.linkedin.com/in/peter-birsinger/
• Twitter: https://twitter.com/PodscribeAi
• Twitter: https://twitter.com/peterbirsinger
• Email: [email protected]

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

Podcast hosts are loved because the trust and relationship they build with their audience through this show. On this episode of Podcast Me Anything, we chat with Rob Walch, Vice President of Podcaster Relations at Libsyn, to discuss the hidden tech that is tracking podcast listeners and why that should be a concern for content creators.

In the online marketing world GDPR is something that any company running an online business needs to knows about. And one of the key features of that system is the ability for the end user to opt-in. Because that opportunity doesn't exist within the podcasting space, many companies providing attribution and other tracking services are running afoul of these privacy rules. With Overcast's new privacy tool, users are going to learn quickly what data shows are willing to collect through these tools, and he is concerned about the reckoning that will follow.

Listen to today’s show and find the limitations for podcasters to enforce GDPR and CCPA rules, and why Rob is concerned for the entire space.

And don't forget to read this post which outlines in further detail why Rob believes privacy really does matter for podcast consumers.

Key Topics:

• What are the biggest concerns with privacy in the podcast space (1:01)
• What solutions are available on the market to provide opt-in tracking (2:17)
• Does the argument IP addresses are trackable hold water (4:49)
• What does tracking do for the harm of the industry long term (5:13)
• What is behind the new Overcast tracking feature (9:30)
• Will Apple be making any changes to podcasting in the future (14:35)

Guest's Podcast Links:

• The Feed: http://thefeed.libsyn.com
• Today in iOS: http://www.todayinios.com

Guest's Social Links

• LinkedIn: https://www.linkedin.com/in/podcast411/
• Twitter: https://twitter.com/podcast411
• Facebook: https://www.facebook.com/podcast411
• Instagram: https://www.instagram.com/robwalch

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn

We all start somewhere and today’s guest Ronsely opens up right out of the gate with an important lesson about life and podcasting. We all have an origin story and it often starts in the place we would least expect and doing things we didn’t plan on doing. 

Ronsley is no different and his story speaks to how life is always happening for us, not to us will inspire you to get going and keep going on your journey.

In this episode we learn that even while you are at the top of being a podcaster, the fundamentals still matter and the advice for any podcaster is timeless. Audio content creation is just getting started, but the way Ronsley sees it, he couldn’t be more excited for what is to come. 

Key Topics:

• Where did it all start for Ronsley in podcasting (1:07)
• What is the direction We Are Podcasts is heading towards in a post COVID-19 world (5:32)
• How do you go about figuring out if this person has what it takes to make it (8:32)
• What character trait of the host predicts the quality of a podcast (9:53)
• How do you turn an engaged listener or fan into an advocate for the show (12:52)
• What is the best way to create a relationship but also produce revenue (12:28)
• What are the long-term trends in podcasting (21:30)
• Which Avenger does Ronsely see himself as (26:58)

Website link:

• https://mustamplify.com/ 
• https://wearepodcast.com/
• https://mustamplify.com/the-amplify-book/
• http://shouldistartapodcast.com/
• http://psychologyofentrepreneurship.com/
• https://mustamplify.com/category/podcasts/should-i-start-a-podcast/

Podcast Links:

• Apple: https://podcasts.apple.com/au/podcast/must-amplify-podcasts/id1205117625?ls=1&mt=2#episodeGuid=https%3A%2F%2Fmustamplify.com%2F%3Fp%3D6931
• Google: https://podcasts.google.com/feed/aHR0cHM6Ly9tdXN0YW1wbGlmeS5jb20vY2F0ZWdvcnkvcG9kY2FzdHMvc2hvdWxkLWktc3RhcnQtYS1wb2RjYXN0L2ZlZWQv?sa=X&ved=0CAQQ27cFahcKEwj4if7HmNzrAhUAAAAAHQAAAAAQBA
• Spotify: https://open.spotify.com/show/5sGBqsVwNlS5x7u9ryV1dl?si=jHO2T3WWT0uksmUVbzTAzw

Social Links

• LinkedIn: https://www.linkedin.com/in/ronsley/
• Twitter: https://twitter.com/ronsley
• Facebook: https://www.facebook.com/ronsley
• Instagram: https://www.instagram.com/ronsleyvaz/

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn