Humans crave stories—not only for entertainment, but also to stay alive. Dan and Gord discuss how this tradition evolved from our earliest ancestors and why storytelling is the most important skill to master when conveying your message or convincing a crowd. Facts and figures are fine, but no one can resist an amazing story. Join us to learn how your audience grows when you allow your guests to shine.

Join Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure when you're trying to be heard in a sea of noise? Join us to find out!

In the first episode of Podcast Payoffs, hosts Dan Sullivan and Gord Vickman outline the history and strategy behind podcasting as a powerful platform. Podcasting has grown to become an exponential tool to build trust and share your story around the globe to a loyal audience. Dan and Gord also share an outline on how Podcast Payoffs will help you become a better speaker, listener, and coach to your prospects and clients.