Podcast Perspectives

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media.

In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience targeting, and campaign measurement.

They explore how data-driven strategies are becoming essential for advertisers looking to optimize their campaigns and improve performance. Maggie also dives into the latest trends in podcast advertising and how brands can stay ahead in this rapidly evolving space.

Listeners will walk away with insights on:

Want to hear more episodes of The Podcast Advertising Playbook? Explore the show here: https://www.podcastadvertisingplaybook.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

What will Wonder Media Network look like after its acquisition by Acast?

Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content with commercial projects, how the Acast acquisition can lead to global expansion, but will also help Acast establish a larger US footprint, and her thoughts on the collaborative spirit within the podcasting community.

You can find Shira on LinkedIn at Shira Atkins or at acast.com.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you.

Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This virtual event was hosted by The Webby Awards’ General Manager Nick Borenstein – who, fun fact, is the award-winning producer for the hit podcast Missing Richard Simmons! And it featured Webby Award-winning judge and our very own SVP of Marketing & Audience Development Joni Deutsch, who shared an exclusive look at The Podglomerate's tried-and-true playbook for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition. They also discussed the science of awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy.

The 2025 Webby Awards entry period closes on February 7, so be sure to get your entry in asap if you want to see your podcast recognized for being the best in its field. Head to webbyawards.com, where you can also learn more about becoming a Webby Awards judge. Tell them The Podglomerate sent you.

To find more about The Podglomerate:

– Show Page: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are podcast creators overlooking some business aspects of a growing industry?

Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project representation, as well as its new subscription channel Selects, which preserves and promotes archived audio works.

You can find Ben on LinkedIn under Ben Riskin or you can head to roomtone.fm. Selects can be found on the Apple Podcast Channel or via Supportcast at selects.supportingcast.fm.

I’m on all the socials @JeffUmbro

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro!

We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story.

To help make sure your podcast interview is memorable (for the right reasons), Fatima Zaidi (Founder/CEO of Quill) and her co-host Quincy de Vries (Senior Producer at Quill) brought together experts in audio – including The Podglomerate’s own Founder and CEO Jeff Umbro, as well as JAR Audio’s co-founder and Chief Creative Officer Jennifer Moss and Lower Street’s Head of Strategy and Development Annalise Nielsen – to share their tried and true tips for guest sourcing, interview prep, question planning, and promo asset creation.

Learn more about Podcast Movement at podcastmovement.com.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch!

Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood One’s Pierre Bouvard – as they reveal essential organic growth tactics that don’t cost a dime. They highlight the power of organic marketing for long-term, sustainable growth and engagement. This is your chance to learn from the best in the industry and boost your podcast to new heights. Discover how to build your podcast audience naturally and effectively, ensuring a loyal and engaged listenership.

Learn more about Podcast Movement at podcastmovement.com.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before.

On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves.

Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue

Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.

To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.

To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: [email protected]

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."

Learn more about your ad choices. Visit megaphone.fm/adchoices

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.

Guests include:

Vote for Podcast Perspectives for "Best Creativity & Marketing Podcast" at The Webby Awards. Vote by April 17: VOTE HERE

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices