Podcast Theory

In today's installment of Pod Theory Condensed, I'm going to share some insight on what I've dubbed a 'credibility catalyst.'

A credibility catalyst is something you can refer to that showcases the reliability of an individual or brand. It gives you clarity on what life will be like if you open the door and bring them in. It allows you to experience their level of knowledge on their specialty and helps you make a well-informed decision on whether it's right to make them part of your initiatives.

With all the bots and scams and complete BS out there looking to rip you off, it's important you find people to work with who truly believe in giving value and have a background that proves what they bring to the table. This is where a credibility catalyst can be a great resource. Press play to learn more!



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Getting what you want from life is all about developing the proper mindset. Mindset will literally make or break anything you want to accomplish. Visualizing what you want and having the desire to go after it regardless of how many times you may fail and suffer setbacks along the way is what truly separates those who succeed and achieve their dreams from those who let negative mindset dictate the terms and settle for defeat...even if victory was just a few feet away.

No book better exemplifies the power of mindset better than Think and Grow Rich by Napoleon Hill. This time-tested classic has been the quintessential go-to chronicle for grasping the knowledge necessary to fuel your mind and achieve great things. It was originally published in 1937 and over 80 years later, the lessons found within still hold up. 

Desire, passion, definiteness of purpose...it doesn't matter what field you're in or what you're ultimate goal is - until you bring these principles into focus, you'll struggle.

In Episode 107 of Pod Theory, I share some commentary on a recent discovery I made reading Think and Grow Rich for the second time. Again, even though this book was published eight decades ago, there's a message that applies to podcasting within Hill's text. It speaks directly to the creativity and imagination needed to pull off a successful podcast. 

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

When you set out to launch a brand or business, there are some critical items you need to address. Your name, your idea, your marketing strategy, your competition, your target demographic, whether you're offering a product, service or both...these items just scratch the surface, but you would never even think about starting a business without landing on concrete data to address these items.

So just like building a business from the ground up, a brand podcast should be treated the same. It may just be a piece of the puzzle within the entire brand development strategy you plan to execute, but each segment of your podcast needs attention in order to make the entire production hum when you get ready to go live.

In Episode 106 of Pod Theory, I'm going to share the value of building your podcast like a business. When you put the proper plan into execution, you'll see big returns on the investments you make in your show...both from a time perspective and a financial perspective.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: [email protected]

Today's question comes from Angela and asks "What hosting service would you recommend and why?" Thank you for the question, Angela. Hit play to hear why I recommend.........


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

It happens to the best of us. Your podcast has positive momentum, you've got new listeners coming in every week, and it looks like big things are on the not-so-distant horizon. Then....it all just levels off. Your download numbers are pretty much the same every time you release a new show, your marketing efforts are getting stale, and you're not seeing any of your listeners responding to your calls to action.

So, does this mean you're failing? ABSOLUTELY NOT! It just means you need to evaluate what's in front of you and determine what you need to do to give your efforts a true shot of adrenaline to get the needle moving once again.

In Episode 104 of Pod Theory, I'm going to shares three actions you can take when your podcast efforts plateau. These steps will help you discover areas of your show where you can change things up and add some life back to your podcast. It all starts with your 'why,' so be ready to revisit your reasons for starting a podcast in the first place!

This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

In today's installment of Pod Theory Condensed, I'm going to share a simple hack that will help you appreciate your audience size...no matter how many people your audience may contain.

Make peace with this fact right now: the world is not going to come running just because you started a podcast. It takes time to build your audience. Even if you've built an audience through other platforms like email or social media, it may take some time to get those folks over to your podcast.

The important thing to remember is podcasting a long-term content strategy. You can't throw in the towel early because you could cost yourself some big opportunities at growth and success as your show evolves.

Today's Condensed lesson will give you a simple perspective on appreciating what you have and help keep you motivated as you do what's required to build your audience over time.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

You may look at your brand podcast as a fantastic way to build your brand, market your products, and communicate with your audience. And without question, your podcast can do all that and more, with tactical precision, if you do things right.

But did you know that your podcast can help you generate sales as well? It's true! In fact, a thorough, well-crafted podcast can serve as the ultimate sales companion and put your sales force in a great position to close new business.

In Episode 102 of Pod Theory, I'm going to share how you can generate sales with your podcast. This approach leverages two of the most critical aspects of your sales funnel - generating leads and building relationships - and helps alleviate some of the effort needed in the sales process by warming up your leads through the information on your podcast.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The Internet has completely changed. You look at some of the most popular networks - Facebook, Instagram, YouTube - and they’re completely overrun with advertisements, commercials, and "opportunities." It was only a matter of time that this became the norm, but we are living in it and living in it deep. 

Today, it’s all about trust. People do business with other people and brands they’ve established trust in. And that isn’t a quick process.  With all the minutia served to us every time we scroll and refresh and scroll again, people need to know the person, the product, and the brand they invest in will be there for them for the long haul.

One of the best ways to establish that trust is to amplify your voice and get it heard as much as possible. And, as luck would have it, the podcasting platform offers you the perfect stage to do just that!

On Episode 101 of Pod Theory, I'm going to share some thoughts and insights on the power of appearing as a guest on other podcasts. Bringing a great message to the mics of established shows that fit your mission will help you build credibility, authority, and, of course, trust. Through guest spots, you can grow your audience exponentially and put your brand on the fast track to success!

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

This is the first installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: [email protected]

Today's question, submitted by Jason C (not me, by the way) asks "Can a podcast fail by trying too hard to grow too quickly?" This is a great question to kick off this new weekly segment. Hit play now and discover my answer.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Rolling out your podcast content in season format has its advantages and disadvantages. While you're releasing a large bulk of content for your listeners to binge all at once, you also have to be cognizant of how you're going to keep them engaged in your podcast (and your brand) once the season rollout buzz dies down. How will you market your content over an extended period of time? What takes place in between seasons?

In Episode 99 of Pod Theory, I'm going to share some pros and cons for doing podcast seasons. The season approach can be very successful if you execute it properly and create fun, innovative ways to stay connected to your audience between seasons.

This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production