Podcast Theory

Welcome to the first installment of Pod Theory Condensed! In this quick lesson, I'm going to share four simple, easy-to-implement approaches to making your best podcast episode yet.

Every time you release a new show, you should strive to do better than the episodes before it. Constantly challenging yourself to improve will eliminate complacency from your practices and ensure your podcast never stops evolving.

Utilize today's tips and make your podcast stand out in your niche.


Buzzsprout: Podcasting's #1 Hosting Site
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish your authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you've used up to this point. It requires a reason why, ample thought, creativity, and a message that's delivered with purpose to the right audience.

So you may be asking yourself, "What content should my brand podcast contain?" The only way to build a podcast that will not only engage your audience, but connect them deeper with your brand, is to feature content that will bring them back every time you publish something new. The object of your show is to develop long-term listeners that download all of your episodes, share those episodes with others, and become advocates for your brand on some meaningful level.

On Episode 97 of Pod Theory, I'm going to break down what content your brand podcast should focus on, as well as content that you should leave out. Having a clear, defined message, solving problems, and offering value to the point that your podcast could potentially close sales for you are just a few of the items covered in today's lesson.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

With sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your podcast audience. It's practically a necessity to implement a paid advertising strategy to maximize value on these networks.

That said, there are also ways to grow your podcast without investing a lot of money. Depending on your budget, you'll want to find the best approaches that help your brand podcast move forward. And while one approach may work better for one brand than the next, there are some time-tested practices that you can implement today that will elevate your initiatives, no matter where your efforts currently stand.

On Episode 96 of Pod Theory, I'm going to discuss how you can grow your podcast without spending a dime on ads. When executed consistently and effectively, these strategies serve as sound approaches to growth without investing money in advertisements.

What are some creative ways you've found to grow your podcast without spending money on ads? Find me on Twitter and let me know your approach and how it worked for you!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

FYI: A couple small changes coming to Pod Theory:

Full episodes of the show (15 minutes or less as normal, long format on interview episodes every 30th installment) will release Monday, Tuesday, and Thursday

On Wednesday, introducing Pod Theory Condensed - an even shorter offering (approximately 2-3 minutes) taking a quick look at a specific subject

To wrap up each week, Friday releases will feature Pod Theory Q&A. This means I need questions from you to bring onto the show. You can send me any podcast-related question to:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: [email protected]



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Taking a brief hiatus to put my attention on two big projects for the next two weeks. But don't venture too far away - Pod Theory will be back with new episodes starting Monday, March 1st!

In the mean time, please take this time to explore the show's archives and catch up on any episodes you may have missed. Also, take a minute to re-listen to your favorites.

And, finally - if you haven't done so already, please visit Apple Podcasts and leave a rating and review for Pod Theory.

I appreciate you listening to the podcast and look forward to being back with you on March 1st.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

BRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social media, blogs. And they typically serves this role without any compensation other than their affection for your brand.

When a person becomes a brand advocate and attaches themselves to your brand, they'll represent you, they'll support you, and they'll do what some companies spend millions trying to recreate - they'll impart their influence on others and impact buying decisions.

The power of brand advocacy cannot be overlooked and in Episode 95 of Pod Theory, I'm going to look at how your podcast plays a critical role in building brand advocates. As your content spends hours in your listener's ears, the connection they establish with your brand strengthens. You want to be sure you are establishing advocates at every conceivable level of your brand experience.

FEATURE MENTIONED WITHIN - Brand Advocacy: Everything Your Company Needs to Know


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

In a world dominated by grabby headlines, it's important to present something that will grab a reader's attention and draw them into the content of the article that headline leads.

A podcast title works the same way. In order to grab a potential listener's attention, a podcast title should serve the purpose of generating interest, creating intrigue, and leading the person who finds it to take the next step and click the play button. If a title falls flat, a listener may scroll right passed that episode, and hours of work that COULD HAVE been beneficial to that person is lost because their interest wasn't piqued on the front end.

In Episode 94, I share five secrets that will help you create more engaging, more captivating titles for your podcast episodes. Using more dynamic titles will help your podcast stand out while up against other shows jockeying for a listener's attention. If your show creates the most intrigue, a listener will download your episode first.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

2020 brought some big changes to the podcast space and many of those changes have spilled into 2021. A lot of what we've seen develop has been great for the podcast platform as a whole, with plenty more certain to unfold over the next 365 days.

So, that said...what will podcasting look like a year from now? What developments will impact this industry? Will any podcast directory stake claim to Apple's throne at the top?

In Episode 93 of Pod Theory, I'm doing some speculation and dropping some commentary on what podcasting will look like one year from today. From increasing numbers to new services designed to help podcasters in their plights to everything in between, one thing is guaranteed: we have a lot to look forward to over the next 12 months.

Now...let's see how well this episode ages...


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

In order for any podcast to get over with its audience, there has to be certain levels of quality, consistency, and engagement in play. If there is a disconnect between show and listener and/or host(s) and listener, the likelihood of retaining that listener for future episode releases is pretty slim.

Simply put: there are a LOT of podcasts for your audience to choose from. Some directly related to your niche, some not. But podcast listeners only have a certain amount of time in their day to consume content, and chances are excellent they listen to more than just your show.

So how do you ensure they keep your show at the top of their rotation? By keeping them engaged. And that's what I'll be covering today.

In Episode 92 of Pod Theory, I'm sharing four simple strategies for making (and keeping) your podcast engaging. These strategies will impact how you produce content, as well as how you interact with your audience in between releases of your new episodes.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

It's inevitable - as a podcaster/content creator, you're going to upset some people. It's the nature of the beast. There is simply no way to please 100% of your listening audience 100% of the time. Unfortunately, we live in a world where people are two to three times more likely to leave you a negative review when they're upset about something versus a positive review when they're happy with what they hear.

Crazy, right?

As much as you may not want to see a negative review or get a bunch of heat thrown your direction, it's not the end of the world. It also can be turned into a positive if you approach everything with the right frame of mind.

On Episode 91 of Pod Theory, I'm going to share my thoughts on reviews, some statistics that back up my claims, and how you can deal with the haters and the critics by putting a positive spin on each situation. The more you seek to accentuate the positives and learn from any negativity that comes your way, the stronger you'll be AND the better your production quality will become.



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production