Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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March 03, 2025Canada gets its own podcast magazine
Sponsored by CoHost. Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today.
A new online magazine for Canadian Podcasters has launched. It’s called Canadian Podcaster, and it’s free - coming with a podcast, too. The goal of the publication is to share the microphone with podcasters from across Canada, sharing voices, encouragement and tools to build the Canadian podcast community. It’s from Dave Campbell’s True Media Solutions.
If you prefer a newsletter, Pod The North is good too.
DeepCast Pro has rebranded to DeepCast Creator. The company has announced Podsites, a turnkey website solution, and new investors.
Amazon’s Wondery has cut what the company calls “a small number” of jobs - though one person speaking to Reuters suggests the number of affected people is “dozens and dozens”, which Amazon denies. Both content and advertising teams have been affected. This is in addition to the closure of its operations in Brazil and Mexico, a story Podnews broke on Feb 13.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast.
Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Steve Lack: Audio, audioBoom, SALT, Podscribe, Resound, Audiohook, Cohost, Simplecast, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Acast, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, Gilded Audio, Gumball, Ausha, Storyboard, The Podcast Haven, Huberman Lab, Voxtopica, Frequency, Tink Media, ARN's iHeartPodcast Network Aust, Podium , Castbox, The Roost, Jonekiri, Truefans, Red Seat Ventures, Compliance Podcast Network, Ask Ralph Christian Finance, POW PR, Podcastpage, Message Heard, Health Podcast Network, Headliner, Double Elvis Productions, Ossa Collective, Rephonic, Jam Street Media, Lemonada Media, Podcast Taxi, Optimal Living Daily, Blubrry, Sonic Influencer Marketing, Heartcast Media50, matchmaker.fm, Castos, Rhapsody Voices, Wondery, Diversion Podcasts, Transistor, Oxford Road, Zvook, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Adopter Media, Podcast Movement, Sonix, Podigy, School of Podcasting, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research
Our supporters pay for Podnews, so everyone can read it. Join them today.
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7min
February 28, 2025Data on news podcast listeners
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
The average age of CNN viewers is 67, and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer, new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download.
The full schedule for Evolutions has been published. The event takes place in Chicago, Mar 31 - Apr 3. Tickets are here - code PODNEWS saves money for selected passes.
How many Americans are listening to podcasts? And what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be presented by Edison Research Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual research is supported this year by Audacy, Cumulus Media, and SiriusXM Media.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, SALT, Audiohook, Resound, RedCircle, Cohost, audioBoom, Simplecast, Steve Lack: Audio, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Knucklehead Media Group, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, The Roost, Podium , SoundStack, The Podcast Haven, Ausha, Frequency, Huberman Lab, Gilded Audio, Tink Media, POW PR, Voxtopica, Gumball, Storyboard, Truefans, Castbox, Ask Ralph Christian Finance, Red Seat Ventures, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Podcastpage, Message Heard, Health Podcast Network, Wondery, Diversion Podcasts, Ossa Collective, Rhapsody Voices, Blubrry, Headliner, Double Elvis Productions, Oxford Road, Rephonic, Podcast Taxi, Transistor, Castos, Lemonada Media, Jam Street Media, Sonic Influencer Marketing, Optimal Living Daily, matchmaker.fm, Zvook, Heartcast Media50, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Revolver Podcasts, School of Podcasting, Sonix, Podcast Movement, Lower Street, Podigy, Adopter Media, Edison Research, Signal Hill Insights
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7min
February 27, 2025YouTube had “1 billion podcast listeners” in Jan
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets.
Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023: but Apple Podcasts had a significantly higher share of downloads.
Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts.
We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour, which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcasts homepage includes individual news stories from 7NEWS, which are in a YouTube playlist called 7NEWS Just In, but there’s also a 7NEWS Just In audio podcast, too.
YouTube’s blog post was authored by Tim Katz. Who’s he? He describes himself as “VP, Partnerships, Podcasts”. That’s the first outing for this job title; on LinkedIn, he’s “Director, Head of Sports + News Partnerships”; in news coverage in 2023, he was “Director and Global Head of Responsibility”; and in 2024, he was “Global Director of Responsibility and Leader for the Canada and Latin America region”. We don’t see any use of this podcasting job title until this announcement.
Katz is interviewed (as “Vice President for Partnerships”) in Bloomberg. The YouTube podcast trend “existed but it was a matter of us pouring some gas on it,” he said.
Some parts of the industry give notes of caution.
Transistor’s Justin Jackson believes, in a personal blog post, that the podcast industry is fundamentally misdiagnosing YouTube's role in consumers' lives and overestimating the benefits it will get from the platform.
Wondery’s founder Hernan Lopez suggests to keep in mind the bigger picture. “Of note, [YouTube] cited 400 million monthly hours of podcast watching on TV sets —but that's against 30 billion hours+ of [overall] YouTube time spent on TV sets.” He adds that the oft-quoted “$2bn” annual figure severely underestimates the total size of the podcast market (as it doesn’t count international, subscription, or video).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry!
🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
Women Podcasters Network — Join our thriving community of Women Podcasters & Expert Guests. Tap into our time-saving templates for podcasters.
The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Resound, Cohost, Audiohook, Simplecast, Podscribe, RedCircle, SALT, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, ARN's iHeartPodcast Network Aust, SoundStack, POW PR, Huberman Lab, The Roost, Ask Ralph Christian Finance, Storyboard, Gumball, Castbox, Ausha, Tink Media, Red Seat Ventures, Compliance Podcast Network, The Podcast Haven, Truefans, Gilded Audio, Podium , Jonekiri, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Diversion Podcasts, Optimal Living Daily, Wondery, Heartcast Media50, Transistor, Jam Street Media, Castos, Zvook, Podcast Taxi, Blubrry, Oxford Road, Sonic Influencer Marketing, Lemonada Media, Rhapsody Voices, Rephonic, Double Elvis Productions, Ossa Collective, Headliner, Hear.Here.Singapore, StreamGuys, Ad Results Media, Podcast Partnership, Content10x, She Podcasts, Cleanfeed, School of Podcasting, Adopter Media, Lower Street, Podcast Movement, Sonix, Revolver Podcasts, Podigy, Edison Research, Signal Hill Insights
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8min
February 26, 2025Heavyweight to return, with Pushkin
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.
Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.
On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “There was no single company mentioned more that day than YouTube. None.” ... John Wordock - “Should we retire the word podcast?” ... Ausha’s Odile Beniflah - “Community is everything” ... and, of course, host Ashley Carman. Here’s a gift link to her coverage in Soundbite, and a reminder that we can get you 25% off Soundbite for the first year, over here.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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🚨 Last Chance to Book Late June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/16-6/30 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!
Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Audiohook, Steve Lack: Audio, Simplecast, RedCircle, Cohost, Podscribe, Resound, SALT, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Acast, Knucklehead Media Group, Podpage websites, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , ARN's iHeartPodcast Network Aust, Jonekiri, Castbox, Compliance Podcast Network, Gumball, Truefans, The Podcast Haven, The Roost, POW PR, Voxtopica, Red Seat Ventures, Storyboard, Ask Ralph Christian Finance, Tink Media, Frequency, SoundStack, Ausha, Huberman Lab, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Headliner, Rephonic, Podcast Taxi, Castos, Oxford Road, Ossa Collective, Heartcast Media50, Double Elvis Productions, Wondery, Optimal Living Daily, Zvook, Rhapsody Voices, Diversion Podcasts, Transistor, Lemonada Media, Sonic Influencer Marketing, Jam Street Media, Blubrry, matchmaker.fm, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Podcast Movement, Podigy, Sonix, School of Podcasting, Revolver Podcasts, Adopter Media, Lower Street, Edison Research, Signal Hill Insights
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5min
February 25, 2025Acast delivers $44.9mn to creators down under
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand, the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan.
Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.)
Magellan AI will also run a webinar on Thursday, with detail from that company’s Benchmark Report.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Podscribe, Simplecast, Cohost, SALT, Steve Lack: Audio, Resound, Audiohook, audioBoom, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Knucklehead Media Group, We Edit Podcasts, Disctopia, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Tink Media, Gumball, Compliance Podcast Network, The Roost, The Podcast Haven, Storyboard, Truefans, Voxtopica, Jonekiri, Ask Ralph Christian Finance, Red Seat Ventures, POW PR, Castbox, Huberman Lab, Podium , ARN's iHeartPodcast Network Aust, Frequency, SoundStack, Ausha, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Heartcast Media50, Optimal Living Daily, Blubrry, Castos, Lemonada Media, Headliner, Diversion Podcasts, Sonic Influencer Marketing, Oxford Road, Jam Street Media, Rhapsody Voices, Ossa Collective, Podcast Taxi, Double Elvis Productions, Wondery, Transistor, Rephonic, Zvook, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, School of Podcasting, Sonix, Lower Street, Podcast Movement, Adopter Media, Revolver Podcasts, Podigy, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
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4min
February 24, 2025Podimo hits a million paid podcast subscribers
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Breaking: Subscription-based podcast and audiobook company Podimo has hit 1 million paid global subscribers, the company announced this morning. The five year-old company is profitable in three of its markets, and operates in Europe and Latin America.
Audiochuck, the podcast company run by Ashley Flowers, has received $40mn in investment from the Chernin Group. The company turned a profit of $45mn last year, reports Bloomberg. She’s looking to expand her staff to 130.
Dan Bongino, who had Donald Trump on his podcast before the election, has been named the deputy director of the FBI. The Dan Bongino Show does around 322,000 downloads per episode, as well as being syndicated across radio stations in the US, as a replacement for Rush Limbaugh. “We extend our heartfelt congratulations,” said Cumulus Media. “Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future.” His last show will be Friday, March 14th.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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💰 FREE monetization strategies every Thursday. — Want to learn from a full time podcaster? Get simple strategies to help podcasters make more $ with your online business every Thursday. Subscribe to the FREE Podcasting Business School newsletter.
Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Podscribe, Resound, Cohost, SALT, RedCircle, Audiohook, audioBoom, Simplecast, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Disctopia, We Edit Podcasts, Acast, Knucklehead Media Group, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, Gilded Audio, Truefans, Compliance Podcast Network, POW PR, Voxtopica, Red Seat Ventures, Jonekiri, Podium , SoundStack, Tink Media, ARN's iHeartPodcast Network Aust, Huberman Lab, Ausha, Gumball, The Roost, Frequency, Ask Ralph Christian Finance, The Podcast Haven, Storyboard, Podcastpage, Message Heard, Health Podcast Network, Optimal Living Daily, Diversion Podcasts, Castos, Zvook, Rhapsody Voices, Blubrry, Double Elvis Productions, Jam Street Media, Headliner, Podcast Taxi, Ossa Collective, matchmaker.fm, Rephonic, Oxford Road, Sonic Influencer Marketing, Lemonada Media, Wondery, Transistor, Heartcast Media50, Ad Results Media, Hear.Here.Singapore, StreamGuys, Content10x, Podcast Partnership, Cleanfeed, She Podcasts, Podigy, School of Podcasting, Revolver Podcasts, Lower Street, Sonix, Podcast Movement, Adopter Media, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
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6min
February 21, 2025Apple Podcasts fixes its submissions process
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
After last year’s Podnews Report Card highlighted the difficulty of submitting a show to Apple Podcasts, Apple has fixed things - rolling out a new, streamlined, process to automatically submit a show for creators using selected podcast hosts. It removes the requirement to open an Apple account first. The launch podcast hosts are: Audioboom, Audiomeans, Ausha, Blubrry, Buzzsprout, Captivate, Castos, Hubhopper, Libsyn, Pinecast, Podbean, Podspace and Transistor.
Creators can then claim their show in Apple Podcasts Connect at a later date, should they want to. There is a new, streamlined process for that, using a token to place in your RSS feed. The new process also handles transferral of podcasts from one account to another.
The existing method of submitting a show isn’t going away, if you’re on other hosts.
The clarity of responses to the Podnews Report Card last year was clear - with creators and publishers saying the Apple Podcasts submission process was “awfully complicated” with “too many hoops”, that the account requirement was “ridiculous and unnecessary”, and that it was particularly bad for “people who are new to podcasting”. We shared all the responses with Apple last year, and are delighted to see significant change, which should benefit the entire industry. Please, if you’ve not yet done it, complete the Podnews Report Card this year: and who knows what we can accomplish this time around.
Edison Research released the Top 25 Podcasts in the UK for Q4/2024. News podcasts did well this quarter, which included the US Presidential Election. The BBC has the most titles in the list overall, though Goalhanger Podcasts has three shows in the top 5.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Struggling to Grow? Get a Free Podcast Review! — Get a free expert review of your podcast with competitor insights and actionable tips to level up. Audit will be performed by one of our experts and delivered within 1 day.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Audiohook, RedCircle, Steve Lack: Audio, Cohost, Simplecast, Podscribe, SALT, Resound, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Acast, We Edit Podcasts, Knucklehead Media Group, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Ask Ralph Christian Finance, Compliance Podcast Network, Storyboard, The Roost, Frequency, Truefans, Voxtopica, Gilded Audio, The Podcast Haven, POW PR, Red Seat Ventures, Gumball, Jonekiri, Castbox, Ausha, Huberman Lab, Tink Media, SoundStack, ARN's iHeartPodcast Network Aust, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Podcast Taxi, Heartcast Media50, Castos, Wondery, Diversion Podcasts, Rephonic, Transistor, matchmaker.fm, Rhapsody Voices, Oxford Road, Optimal Living Daily, Headliner, Blubrry, Zvook, Ossa Collective, Lemonada Media, Sonic Influencer Marketing, Double Elvis Productions, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Lower Street, Revolver Podcasts, Sonix, School of Podcasting, Podigy, Podcast Movement, Adopter Media, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
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5min
February 20, 2025Podcasts have more ads than ever
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.
AIR released its 2025 Rate Guide, with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry.
Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Podscribe, Audiohook, RedCircle, Cohost, Simplecast, SALT, audioBoom, Resound, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Podpage websites, Evergreen Podcasts, Disctopia, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ask Ralph Christian Finance, Compliance Podcast Network, Gilded Audio, SoundStack, POW PR, Tink Media, ARN's iHeartPodcast Network Aust, The Podcast Haven, Voxtopica, Huberman Lab, Ausha, Gumball, The Roost, Frequency, Jonekiri, Storyboard, Castbox, Podium , Red Seat Ventures, Truefans, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Rhapsody Voices, Zvook, Optimal Living Daily, matchmaker.fm, Blubrry, Lemonada Media, Headliner, Double Elvis Productions, Castos, Ossa Collective, Heartcast Media50, Transistor, Sonic Influencer Marketing, Wondery, Diversion Podcasts, Podcast Taxi, Oxford Road, Rephonic, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Content10x, StreamGuys, Cleanfeed, She Podcasts, School of Podcasting, Adopter Media, Revolver Podcasts, Podcast Movement, Lower Street, Sonix, Podigy, Edison Research, Signal Hill Insights
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5min
February 19, 2025Data: Branded podcasts are liked by audiences
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts).
If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Podscribe, audioBoom, Cohost, Resound, Audiohook, Simplecast, SALT, RedCircle, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Acast, We Edit Podcasts, Knucklehead Media Group, Evergreen Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, Castbox, Ausha, Red Seat Ventures, Jonekiri, Podium , Frequency, Compliance Podcast Network, Ask Ralph Christian Finance, Storyboard, Truefans, Voxtopica, Huberman Lab, POW PR, Gilded Audio, SoundStack, Tink Media, Gumball, The Roost, The Podcast Haven, Podcastpage, Message Heard, Health Podcast Network, Lemonada Media, matchmaker.fm, Castos, Ossa Collective, Sonic Influencer Marketing, Heartcast Media50, Jam Street Media, Rephonic, Blubrry, Podcast Taxi, Diversion Podcasts, Transistor, Rhapsody Voices, Double Elvis Productions, Oxford Road, Optimal Living Daily, Headliner, Zvook, Wondery, Podcast Partnership, Ad Results Media, StreamGuys, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Adopter Media, Sonix, Podigy, School of Podcasting, Lower Street, Revolver Podcasts, Podcast Movement, Signal Hill Insights, Edison Research
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3min
February 18, 2025Episode 1,800 for Todd Cochrane’s Geek News Central
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
While you fill out the Podnews Report Card, we’d also like to point you to the Podcast Marketing Academy’s Podcast Marketing Trends survey, which is open to enter. The survey will uncover everything from idea-testing to podcast search algorithms. By taking part, you’ll “be automatically entered to win one of more than $15k in prizes.”
Audyllic is an audio processing tool for podcasts that uses the broadcast-standard Orban Optimod tool to make podcasts as easy to listen-to as your favourite radio station. It offers two hours free a month.
The US’s iHeart is producing a true-crime show with the UK’s Chalk and Blade, and Australia’s Clockwork Films. “Crying Wolf” will be released later in the year.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now.
Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, Podscribe, Audiohook, Steve Lack: Audio, audioBoom, Simplecast, RedCircle, Resound, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Acast, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Jonekiri, Ask Ralph Christian Finance, The Roost, The Podcast Haven, POW PR, Storyboard, SoundStack, Castbox, Tink Media, ARN's iHeartPodcast Network Aust, Frequency, Gilded Audio, Voxtopica, Compliance Podcast Network, Ausha, Red Seat Ventures, Truefans, Gumball, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Wondery, Headliner, Zvook, Podcast Taxi, Rephonic, Double Elvis Productions, Sonic Influencer Marketing, Lemonada Media, Diversion Podcasts, Rhapsody Voices, Transistor, Castos, Jam Street Media, Blubrry, Optimal Living Daily, Ossa Collective, Oxford Road, Heartcast Media50, matchmaker.fm, Hear.Here.Singapore, StreamGuys, Content10x, Ad Results Media, Podcast Partnership, Cleanfeed, She Podcasts, Revolver Podcasts, Podcast Movement, Podigy, School of Podcasting, Lower Street, Adopter Media, Sonix, Signal Hill Insights, Edison Research
Our supporters pay for Podnews, so everyone can read it. Join them today.
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4min

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