Welcome to PodGuide, a bite-sized dose of pod knowledge from me, Ginni Media’s Ginni-in-Chief. 

Today, I’m back with some table-turning pod stats: It turns out podcast listeners aren’t just avocado toast eating, oat milk latte drinking Millennials after all! 

Of course, this is something I, your podcasting guru, knew all along—but it’s always nice to see the numbers to back things up.

According to Edison Research, 51% of Americans over the age of 12 have listened to podcasts, while over 70% of Americans are familiar with podcasts in general.

Even more impressive? Over 80 million Americans are weekly podcast listeners, accounting for almost 30% of the total US population.

And that’s nothing to sneeze at, considering just 15 years ago only 22% of Americans even knew what a podcast was!

Well, well, well. Sounds like podcasting isn’t so much a trend, after all. I think it’s pretty safe to say that the medium is here to stay. 

Lucky for us, more podcasts pop up on the daily, meaning there’s truly a show out there for every age, interest, and attention span.

Well, that does it for this week’s episode of PodGuide. Tune in next week for another factoid… from the depths of podcasting!

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Hey, hey, hey! It’s Ginni Saraswati here with your daily dose of Podnews. 

Did you know there was a time before Happy Meals? 

Yes, it’s true. Those were the culinary dark ages for kids everywhere…forced to stare at lackluster plates, pushing peas around their plates with forks, and no toy rewards tucked into the depths of playful boxes. 

Boooooring…..

Well, it seems podcasting too, has finally begun packaging audio for young ears. 

In the past 2 years, podcasts in the kids and family category have seen a 20 percent increase in listenership according to Edison Research. 

The famous PBS Cartoon Arthur ended a 25-year run in February, but was quickly scooped up and resurrected as a podcast by Gen-Z Media this year. 

The Ambie’s added, for the first time, an award category for Best Kid’s Podcast, which featured kid-approved favorites Nice to Meet You and The Big Fib. 

Heavy hitter studios like Warner Bros, Spotify, and Wondery are also growing their younger audiences with youth-oriented shows. 

So, if you’re looking for creative ways to entertain the kiddos but you’d prefer to skip the screentime, opt for fine-tuning their listening skills with a few family-friendly podcasts.

For this week, that’s all, folks!

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Good Morning Team PodPops and welcome to a new weeks of Pops with Ginni Media. On todays PopTip we’re going to talk about the wonderful and mysterious art of microphone technique.

Microphone technique actually has a lot of parallels with Goldilocks and the three bears. You don’t want to be too hot, you don’t want to be too cold, you want to be right in that sweet spot where it’s just right. Also, if you get it wrong there is every chance you may get eaten by a bear. So let’s go through how to get it right

First, try to get your microphone at the same height as your mouth. This doesn’t have to be exact, just make sure it isn’t on the floor. Then sit 6-8 inches back and, if you have one, place a pop filter between your mouth and the mic.

Next, start a test recording and speak into the mic from a comfortable position. If the recording is too quite, turn up the volume a notch, and if it’s too loud, vice versa. It’s important to do this test as authentically a you can. If you’re going to whisper the podcast, don’t yell during the test!

Remember, the closer you are the mic, the louder your voice will sound. While you can alter your voice’s volume level during post-production to keep it consistent, reduce your editing time by keeping your mouth the same distance from the mic while recording.

That’s it for todays episode of Podpops, come back tomorrow for the latest and greatest PodNews, and come back next week for more PodTips!

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In this week’s Pod Review, we can’t ignore “The Oscar’s” Equivalent of Podcasting - The Ambies aka the Podcast Academy.

If you caught our PodNews episode on Tuesday, you would have heard that the governors award went to Serial Podcast - The OG of audio excellence.

9.12 took the most wins with three ambies and Billie Was A Black Woman took home two ambies.

And it wasn’t just those who have graced our ears with audible treats that left grinning, Oscar Nominated Actress Rosamund Pike received her first  “Audio Oscar” for her performance in the Fiction podcast Edith.

Head on over to ambies dot com for a full list of winners and nominees.

Now…all this talk of winners and the Oscars reminds me, it’s time to get my face mask on. Cheerio!

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Welcome to this weekend’s Pod Ponder. I’m Ginni Saraswati, expanding your mind and exploring your brain.

Happy Saturday, dear listeners. It’s that time, once again, for a stroll through your psyche and into the world of the offbeat.

Our ponder this week draws its inspiration from podcasting’s reigning ratings champion: true crime. 

If you were sitting on death row—remember, this is all hypothetical!—and given your choice of a last meal, what would you choose? I’ll be extra generous and allow you your choice of any food or beverage you’ve ever eaten or drank. 

Personally, I like to use this as an icebreaker at parties—you get to learn a lot about a person through their food preferences… so long as they’re not scared away by the question!

So, listener, what would you choose? A chocolate malt from your childhood ice cream parlor? A bottle of the fancy champagne you had on your honeymoon? Maybe just a good, old fashioned Taco Bell bean burrito… No judgment here!

Hmmm… is it just me, or is anyone else getting a little peckish? Thanks for joining us this week and please excuse me while I go grab a snack…

Join me next Saturday for another round!

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Hey all you PodPoppers, it’s Ginni with your weekly roundup of rankings!

So, I think I’m gonna need to change the name of these updates to CrimePops. Spending another week perched pretty at the top of the charts is Crime Junkie.

Last week’s episode gave listeners a dose of closure, as a murder mystery from 2020 was finally resolved with the help of a DNA genealogical database. But, no spoilers here! You’ll have to tune in to get answers.

In the number 2 spot, Stuff You Should Know served up a little…hate? Well, they actually went on a deeper exploration into the nature of hate and the emotions it stems from.

Could this mean alarm clocks aren’t inherently terrible and the nature of my hatred for them runs deeper? 

No, no, no….they’re inherently terrible. 

Rounding out the top 3 this week on “Crimepops”, it’s...you guessed it, more true crime. Dateline NBC snagged a top spot in the ears of listeners with a throwback episode about a rekindled romance gone wrong.

That’s a wrap for this episode, so catch me tomorrow as I ponder the pod mysteries of the universe

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Welcome to PodStars, where this week we showcase a superstar Podcaster.

This week’s PodStar is the Boundary Pro and celebrity business coach herself, Karlee Fain.

In honor of her 40th birthday (which by the way, many happy returns), Karlee dubbed Monday Bring Your Body To Work Day. It’s a day that she invited women all around the world to show up and nourish their bodies.

This concept is at the centre of Karlee’s Podcast - Messy and Magnificent where she continues to pioneer rest as a part of professional strategy, we are one whole being, and really, there is no business without our bodies.

Here’s to being Messy and Magnificent on being this week’s Podstar!

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Welcome, welcome to PodGuide, a bite-sized dose of pod knowledge from me, Ginni Media’s Ginni-in-Chief. 

Today, I’ve got some exciting news from everyone’s favorite royal expats: It seems Meghan, Duchess of Sussex—formerly known as Meghan Markle—is gearing up to begin her very own podcast this summer. 

In preparation for the launch, Meghan and husband Prince Harry founded their own production company, Archewell Audio, and signed a $25 million deal with Spotify a little over a year ago. 

While the topic of the show is still underwraps, it’s probably safe to assume that Meghan will use the platform to further her advocacy for causes near and dear to her heart like the promotion of gender equality and social justice reforms.

Though we commend Meghan for using her voice to create change and spread awareness, we’d love for her to cover a few other pressing questions like: 

• What, exactly, is happening with Prince William’s hairline? 
• Does the Queen ever put that purse down? 
• And tell us, which is the most haunted of the royal palaces? Is it Sandringham? Buckingham? Windsor?

Hey, Meghan, give us a call if you ever run out of episode ideas—we’re always available for a brainstorming sesh!

Well, that does it for this week’s episode of PodGuide. Tune in next week for another factoid… from the depths of podcasting!

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“Like Nothing I’ve Ever Heard or Watched Before!”

“The Best New Crime Drama (And It’s Not on TV)!”

“The podcast we’ve been waiting for!”

Can you guess which popular pod these very enthusiastic reviews are referring to? I’ll give you a hint…you eat it for breakfast. 

Hey everybody, it’s Ginni here with another tasty bowl of PodPops for your morning enjoyment. And today, we’re talking about…Serial! 

But… not the kind you eat for breakfast. That was just a hint, remember?

The award-winning Serial with an “S” that first graced our ears back in 2014. 

Why? Because the Ambie’s Podcast Awards have bestowed upon their team a great honor. 

Last week, co-creators Sarah Koenig and Julia Snyder accepted The Ambie’s Board of Governors Award in recognition of the impact that Serial has had on the podcasting industry. 

In 2014, we were well acquainted with what it meant to binge a series on Netflix, but the whole “bingeing a podcast” thing wasn’t on anyone’s radar until that first season of Serial. 

So, today, let’s raise a cup of coffee to the cultural audio phenomenon that helped bring podcasting where it is today. 

Cheers! And congratulations on well-deserved recognition, Serial! 

Thanks for joining me, and tune in tomorrow for Wednesday’s PodGuide!

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She sells seashells by the seashore

You know New York, you need New York, you know you need unique New York

If a dog chews shoes, whose shoes does he choose?

Hey, it’s Ginni and welcome to a new week of Peter Pipers pickled PopPoppin, pepper tips! That little sneak peek into my pre-recording routine which seems like a well-written and very subtle transition into our audio tip for today!

Of course, it’s warm up your voice!

It shouldn’t surprise you that recording a podcast episode requires a bit of talking. Rather than going into your session after rolling out of bed, warm up your mouth by practicing your script or saying a few tongue twisters. Properly warming up will improve your dictation, articulation and keep you from stumbling over words. 

Eddie edited it

Can you can a can as a canner can can a can?

Whatever wibbly-wobbly words help to get the tongue muscles warm, save yourself from embarrassment and be sure to do them before you start recording. Come back tomorrow for the latest news in the Podverse, and come back next week for more advice on perfecting the art of the perfect podcast! I’m Ginni Saraswati, and this is PodPops!

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