3D Secure, the protocol that connects ecommerce merchants to the cardholder’s issuer, has had a rough go. But after ten years, smarter application of the tool and, in particular, risk-based usage makes it more attractive to both issuers and merchants.

In this conversation with Mike Roche, VP of Consumer Authentication at Cardinal Commerce, we take a deep dive into 3D Secure, its implementation and continuing evolution, expectations of increased card not present fraud due to EMV’s US arrival, and its positive effect on merchant sales and issuer spend.