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ANU marketing lecturer Andrew Hughes says this is the first election where the advertising spend and activity has been more focussed on digital.
He told The Conversation that on Monday, the first day of pre-polling, there was a surge in social media ads - the Coalition had over 230 different ads on Facebook while Labor had over 200.
"The sheer volume of ads is probably the highest we’ve ever seen in Australian politics because of the number of ads just on Facebook alone," he said.
He also spoke about the major parties pivoting between positive and negative ads and the effectiveness of this strategy, personal branding, and the rise of micro-targeting.
Hughes said Clive Palmer's huge advertising spending spree seemed to be working for him - but it raised the question of the need for caps.
Also, "as that tipping point between traditional and social media goes more in favour of social media [...] in the future I believe the conversation will be on how many ads Australians should be exposed to as a quantity, not by dollar value."
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While the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can’t always control how these could be manipulated.
Fisher says there has been “a real attempt to soften” Scott Morrison as the “daggy dad” through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him “in a more prime ministerial light” but “are almost otherworldly”.
She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign.
While the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can’t always control how these could be manipulated.
Fisher says there has been “a real attempt to soften” Scott Morrison as the “daggy dad” through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him “in a more prime ministerial light” but “are almost otherworldly”.
She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign.
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Shadow Finance minister Jim Chalmers said Labor was looking for ways to make things fairer for low-income earners who were “largely left behind” in the government’s budget.
He told The Conversation the measures “would be through the tax system and would most likely be around the low and middle income tax offset which the government introduced”.
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Shadow Finance minister Jim Chalmers said Labor was looking for ways to make things fairer for low-income earners who were “largely left behind” in the government’s budget.
He told The Conversation the measures “would be through the tax system and would most likely be around the low and middle income tax offset which the government introduced”.
From inside the budget lockup, The Conversation’s Business and Economics editor Peter Martin and political and economic journalist Tim Colebatch from Inside Story shared their reactions to the pre-election budget.
Martin said the budget featured a substantial tax cut “that goes back in time” and that while the government was forecasting “good times around the corner,” there has been barely any sign of them.
He also said he thought while the budget gives Labor an advantage, Treasurer Josh Frydenberg is unlikely to be embarrassed by it in the future.
Colebatch told The Conversation it “was a modest budget” and that the spending measures were “really fairly restrained”.
“It recognises that the debate has shifted and people are less likely to be bought by big spending and more likely to be bought by the impression of fiscal reticence and control and delivering a budget surplus,” he said.
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After more than two decades, Jenny Macklin is in her final days as an MP. Her legacies from her time as a Labor minister include parental leave and the landmark National Disability Insurance Scheme.
In this podcast she tells The Conversation a Labor government would fix “one of the worst” problems of the NDIS by abolishing the cap on the number of staff that could be employed in the agency. “There are other issues as well […] there’s problems with the pricing of services. There just hasn’t been the quick response that has been needed,” Macklin said.
She also speaks about the need to listen to and support Indigenous-led programs to close the gap, as well as implement measures to address increasing inequality in Australia.
After more than two decades, Jenny Macklin is in her final days as an MP. Her legacies from her time as a Labor minister include parental leave and the landmark National Disability Insurance Scheme.
In this podcast she tells The Conversation a Labor government would fix “one of the worst” problems of the NDIS by abolishing the cap on the number of staff that could be employed in the agency. “There are other issues as well […] there’s problems with the pricing of services. There just hasn’t been the quick response that has been needed,” Macklin said.
She also speaks about the need to listen to and support Indigenous-led programs to close the gap, as well as implement measures to address increasing inequality in Australia.
The Australian Election Study, conducted by the Australian National University, has been running since 1987.
Its director Ian McAllister says one thing voters will want at this poll is stability.
McAllister says that for the first time in a long while, one of the major parties - Labor - has put forward some “very constructive policies”. But, he told The Conversation, Bill Shorten is very unpopular: he “ranks below any leader we’ve ever recorded across virtually every personal quality including things like trust, competence, integrity”.
McAllister says the Coalition’s challenge is that the Liberals haven’t been looking after their base.
He expects the election to highlight a “generational gap in voting” and probably a much higher level of “split-ticket voting” - people voting differently for the two houses.
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