Popcorn may very well be the oldest snack food on the planet, but for much of its modern history it was something to be consumed in movie theaters or at fairgrounds - not at home. No truly national brand existed and it was far from the convenient snack it is today. But in the 1950s, Orville Redenbacher believed science could launch popcorn forward, making him a household name. His thousands of hybridizing experiments innovated popcorn down to its genetic code, resulting in a more flavorful pop twice the size of anything the world had seen before.