Popular Pig

Popular Pig

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Popular Pig episodes

  • Advancing Needle Safety for a Stronger Pork Industry | Greg Hastings
    About the Guest

    Greg Hastings serves as the Senior Director of Commercial Excellence & Business Development at Neogen. In this role, he oversees Neogen’s Animal Safety R&D and Data Analytics teams. Greg is a passionate advocate for animal agriculture and actively engages in evaluating and contributing to the development of new technologies and services that offer benefits to owners and employees of animal production practices worldwide.

    Throughout his career at Neogen, Greg has played a pivotal role in developing and implementing various animal health products, including detectable needle usage in animal production. A Purdue University graduate, Greg currently resides in Richmond, Kentucky with his wife, Denise.

    What can you expect to learn from this episode of Popular Pig?
    • The evolution of needle use in the pork industry.
    • How the D3X needle prevents needle fragments in pork.
    • Challenges in creating a fully detectable needle.
    • The importance of risk mitigation in pork safety.
    • Greg’s “Golden Nugget”
    • 29 min
    • Leveraging AI for R&D Tax Credits in Agriculture | Hillary Dubé and Dominic Vitucci
      About the Guests

      Dominic Vitucci Bio

      Dominic was always poised to disrupt the tax industry. To get the required hours for the CPA, he decided to study both accounting and computer science. With two degrees in hand, Dominic started his career as integral part of the Grant Thornton Tax Innovation team.

      Throughout his tenure, he had the unique opportunity to interact with firm experts, each sharing their ambitious visions for cutting-edge technologies. In August 2020, inspired by these encounters, he made the bold decision to leave Grant Thornton and devote himself full-time to building a truly innovative R&D credit technology.

      Hillary Dubé Bio

      Hillary Dubé is a dynamic professional who transitioned into the R&D Tax Credit Industry in 2019 working for a multinational credits and incentives firm, after a successful, nearly decade long career in the corporate Beauty Industry. Through her work in R&D Credits, she had the opportunity to meet and assist numerous pork producers in the United States with their R&D Tax credit needs, leading her to develop a strong affinity for the pork industry and agriculture at large.

      Hillary’s transition to SPRX last year provides a unique perspective and has enabled her to effectively connect with pork producers to streamline their R&D tax credit process to minimize time spent, while maximizing their benefits. Her dedication to the pork industry and passion for fostering this new innovative approach within agriculture have positioned her as a respected leader in the industry.

      What can you expect to learn from this episode of Popular Pig?
      • How AI (Artificial Intelligence) is transforming the R&D tax credit process for faster and more affordable results.
      • The importance of documenting research efforts to fully leverage R&D tax credits.
      • Why many in the agriculture sector aren’t fully utilizing available tax credits.
      • How technology can simplify and streamline tax credit applications.
      • Hillary and Dominic’s “golden nuggets”
      • 44 min
      • Transforming Farm Biosecurity and Expanding into New Markets | Martijn Schippers
        About the Guest

        Martijn Schippers, a driven entrepreneur from the Netherlands, began his journey in business at the age of 15, co-founding a successful employment agency with his siblings. Over the course of a decade, Martijn helped grow the company from the ground up, eventually selling it after reaching $8 million in revenue and employing 20 staff members.

        In 2022, Martijn joined The Schippers Group, a family business started by his grandfather in 1966, which has evolved into a global leader in farm biosecurity. As the General Manager of Schippers USA, Martijn relocated to the United States with a mission to expand the HyCare program. His focus is on delivering comprehensive biosecurity solutions that not only supply high-quality products but also provide the right application, coaching, and monitoring to ensure optimal results. These initiatives are designed to create cleaner living environments and drinking water on farms, ultimately reducing antibiotic usage and enhancing animal performance.

        Martijn’s innovative approach and dedication to the industry have positioned him as a key figure in the U.S. expansion of The Schippers Group. He continues to lead efforts in improving farm biosecurity and driving the company’s mission forward.

        Want to know more about Schippers USA or join our team? Visit our website: www.schippersusa.com.

        What can you expect to learn from this episode of Popular Pig?
        • Starting Young: Martijn launched a successful business at 15 with his siblings before joining the family company.
        • Family Business Dynamics: Insights on how Martijn and his siblings successfully work together in the family business.
        • Biosecurity Breakthroughs: Learn about the Shippers Group’s innovative approach to improving farm biosecurity.
        • Entering the U.S. Market: Discover the unique challenges of expanding into the U.S. from Europe.
        • Martijn’s “Golden Nugget”
        • 39 min
        • From Ag to Tech: Dave’s Journey | Dave Parks
          About the Guest

          Dave Parks is an engineer at SwineTech with a diverse background in agriculture and technology. Raised in South Central Kansas, Dave grew up with hands-on experience at his grandparents’ small sow finishing farm. He graduated from Kansas State University with a degree in secondary education, emphasizing computers. Dave spent years in the public school system, where he taught computer technology and developed mobile apps and cloud computing solutions to enhance educational processes.

          At SwineTech, he has been pivotal in developing key app features like Prop 12 compliance and split suckling tracking, improving efficiency in pork production. His blend of agricultural roots and technological expertise drives his innovative contributions to the pork industry. Dave’s experiences in Nashville, meeting country stars, and how karaoke unexpectedly changed his life for the better add a unique dimension to his journey.

          What can you expect to learn from this episode of Popular Pig?
          • Dave’s background in agriculture and technology and how it led him to SwineTech.
          • The significance of biosecurity measures like showering in and out on pig farms.
          • Development and implementation of app features for Prop 12 compliance and split suckling.
          • The importance of user feedback and how it shapes app improvements.
          • Dave’s experiences in Nashville, including his role in karaoke and meeting country stars.
          • 29 min
          • The New North Star for Pork | Dr. David Newman and Bill Even
            About the Guests

            Bill Even is the Chief Executive Officer of the National Pork Board. With extensive experience in agriculture and leadership, he directs programs to build trust and add value for the nation’s 60,000 pork producers. His responsibilities include strategic marketing, research, and supporting producer initiatives.

            Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein.

            What can you expect to learn from this episode of Popular Pig?
            • Adapting to post-COVID changes and focusing on product value.
            • Insights into consumer segmentation and seven key categories.
            • Targeting future pork consumers, especially Gen Z and millennials.
            • National Pork Board’s new digital consumer marketing campaign.
            • The role of technology and innovation in modern pork marketing.
            • 21 min
            • Innovative Approaches in Pig Farming | Brent Hershey
              About the Guest

              Brent Hershey is the owner and President of Hershey Ag, a company he formed in 1980. Growing up on the family farm, Brent raised steers, grew tobacco and corn, and worked alongside his father and uncle in an egg layer house. Over the years, he has expanded Hershey Ag to include swine production, a dairy feed division, and a dairy ventilation business.

              Brent’s commitment to valuing and growing people from within has been a cornerstone of his management strategy, particularly across his sow farm management team. His greatest accomplishments include achieving superior production systems by promoting quality and efficiency from sow breeding and birthing to growing excellent market hogs. Brent embraces change and progress in the ag industry, always striving to be better today than yesterday.

              Brent and his wife, Lisa, live in Mount Joy and are the parents of three children. He enjoys skiing, motorcycling, hunting, the beach, and spending time with family.

              What can you expect to learn from this episode of Popular Pig?
              • How Brent transitioned from high school to establishing a successful pig business.
              • The influence of chicken industry practices on pig farming techniques.
              • Challenges and changes in pig housing systems over the years.
              • The impact of Prop 12 on pig farming practices on the East Coast.
              • Brent’s “golden nugget”
              • 40 min
              • Balancing Family, Farming, and Technology | Drew and Kali Ott
                About the Guests

                Drew Ott, a former Iowa Hawkeye football player, balances life on his Nebraska family farm with his wife, Kali, who he met at the University of Iowa where she played basketball. Married since 2017, Drew and Kali integrate modern agricultural techniques and traditional farming practices, navigating the challenges of family farming while fostering a deep connection to their rural roots and each other.

                What can you expect to learn from this episode of Popular Pig?
                • Family dynamics in farming and managing generational differences.
                • Challenges faced by modern family farms and strategies to stay competitive.
                • The role of technology in improving farm efficiency and productivity.
                • Transitioning from non-farming backgrounds into farm life.
                • Drew and Kali’s “golden nugget.”
                • 34 min
                • Breaking Barriers in Agriculture | Barb Determan
                  About the Guest

                  Barb grew up on a diversified farm in west central Illinois where she was active in 4-H and then attended the University of Illinois where she majored in Ag Communications. Her career includes farming, livestock publication experience, animal health sales, and small business ownership.

                  After college Barb worked in Omaha and Kansas City before moving to Cedar Rapids, Iowa to begin her animal health sales career. While working with dairy farmers and pork producers throughout Iowa, Barb met her future husband at a pork industry trade show. They were married in September 1981 and Barb dove head-first into being a farm wife.

                  In addition to farming and her work at Heartland Marketing Group, Barb served on the National Pork Producers Council Board of Directors and was President of the organization in 2001-2002. She has served on numerous committees and task forces for both NPPC and National Pork Board. Barb was chosen to serve on the United States Animal Health Association Executive Committee and was president of the organization in 2018. She was also nominated by Iowa’s governor to serve on the Iowa Great Places Advisory Board and was named chairman in 2022. She completed six years on the Iowa 4-H Foundation Board of Trustees, serving as Chairman in 2012. In February 2024, Barb and Steve were honored with the Foundation’s Outstanding Individual Supporters Award.

                  Barb and Steve continue to farm and are the parents of three grown children: Andy (wife, Sally), Dan, and Kourtney. They are also grandparents of Lucy, Archie, and Eli. Together they are leaders of the Early Achievers 4-H Club and active members of the Early United Methodist Church.

                  44 min
                • Passion for Pigs and Community | Erin Brenneman
                  About the Guest

                  Erin Brenneman is a passionate advocate for agriculture and a dedicated farmer. Raised in the suburbs of Chicago, Erin’s journey to the farming world began with her love for animals, sparked by horseback riding lessons during her high school years. She pursued her passion at Iowa State University, where she earned a degree in Animal Science and met her husband, Tim Brenneman

                  Erin’s introduction to farming came through weekends spent at Tim’s family farm in Iowa, where she fell in love with the farm life and community. Over the years, Erin has become deeply involved in the operations of Brenneman Pork, focusing on farrowing and day-one piglet care. Her hands-on experience and commitment to animal welfare have been pivotal in streamlining processes and enhancing farm efficiency.

                  Beyond her farm duties, Erin is a vocal advocate for transparency in agriculture. She has shared her farming experiences through various platforms, including blogs and social media, aiming to bridge the gap between farmers and consumers. Erin has also collaborated with organizations like the National Pork Board to host farm tours, providing firsthand insights into the realities of pig farming.

                  Erin’s efforts in promoting agriculture have earned her recognition in the industry, and she continues to inspire others with her dedication to farming and community.

                   

                  What can you expect to learn from this episode of Popular Pig?
                  • Erin’s Journey: From city life to farm life and her passion for animals.
                  • Farm Life: The sense of community and connection in rural living.
                  • Communication: Bridging the gap between urban and rural understanding through simple storytelling.
                  • Efficiency: The benefits of adopting PigFlow for real-time data and farm management.
                  • Erin’s “Golden Nugget”
                  • 49 min
                  • World Pork Expo Changes and Industry Innovations | Alex Adams, Marcel Schubert, Chris Grant
                    What can you expect to learn from this episode of Popular Pig?
                    • New World Pork Expo Format: How the two-day format affected attendance and engagement.
                    • Adoption of Innovations: The challenges of introducing new technologies in the swine industry.
                    • Labor and Automation: How labor shortages are pushing farms to adopt automation.
                    • Consumer Education: The need to educate the public about modern farming practices.
                    • Future Industry Trends: Predictions on the role of artificial intelligence and automation in modern farming
                    •  Guest Bio’s

                      Alex Adams

                      Bio: Alex Adams has over a decade of experience in the swine industry. He grew up on a small farm in southern Michigan and currently works for Hypor Swine Genetics, one of the global leaders in swine genetics. Alex is dedicated to advancing the industry through innovative genetic solutions.

                      Marcel Schubert

                      Bio: Marcel Schubert brings over 23 years of expertise in the swine industry. As the Business Development Manager for RO-Main in Quebec, Canada, Marcel is known for his work with products like Hercules’ Arm and Smart Counting. His deep industry knowledge and innovative approach make him a key figure in swine business development.

                      Chris Grant

                      Bio: Chris Grant is the President of IHT, known for supplying energy-efficient heat mats and pioneering cooling technology with patents from Purdue. With several appearances on the Popular Pig Podcast, Chris continues to lead the charge in creating solutions that address environmental challenges in the swine industry.

                      38 min

                    About Popular Pig

                    From the publisher's feed

                    Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on…

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