With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase.

In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consumer behavior. We’ll dive into why positivity is good for business and explore the research to back it.