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Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
By SoundCartel5
11 ratings
Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.

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