Lessons In Product Management

Post-Launch PM with Megan Shulby - Assoc. Director of Technical Product Management @ AT&T


Listen Later

Podcast Summary: Megan Shulby on Post-Launch Product ManagementIntroduction & Megan’s Background

  • 01:24 - 02:01 – Megan Shulby is introduced; she and John connected via LinkedIn due to her content on underrated product management topics.
  • 02:01 - 04:39 – Megan shares her journey from Hollywood entertainment (e.g., The Biggest Loser) to digital marketing, leading to product management. She pursued graduate studies in Information Systems and Marketing to gain technical expertise.
  • 04:40 - 05:47 – She discusses how her media background, especially storytelling, plays a role in product management by aligning teams and ensuring a human-centered approach.
  • 05:48 - 08:59 – Megan emphasizes the importance of balancing technical and interpersonal skills in product management. While technical foundations are necessary, storytelling is key in aligning stakeholders, engineering, and sales.
  • 09:00 - 11:37 – Discussion on the differences between film production and software development, highlighting the lack of post-launch iteration in film versus continuous improvement in software.
  • 11:38 - 13:51 – John and Megan discuss how B2B product teams can adopt a controlled introduction approach similar to film test screenings, mitigating reputational risk through phased rollouts.
  • 13:52 - 16:24 – Megan explains why post-launch is critical, yet often overlooked. Many PMs shift focus to new features rather than optimizing existing ones.
  • 16:25 - 17:22 – Importance of tracking feature success post-launch, ensuring shipped products meet their intended impact.
  • 17:23 - 19:46 – Key elements of post-launch management: stakeholder alignment (sales, customer support, finance), defining success metrics, and monitoring usage.
  • 19:47 - 22:32 – Importance of measurement and data tracking, with a focus on ensuring product success metrics are defined pre-launch and monitored post-launch.
  • 22:33 - 25:49 – Challenges in data collection, particularly in "digital adaptive" businesses transitioning from legacy systems, making it difficult to track clear success indicators.
  • 25:50 - End – Key lesson: Not all businesses have perfect data, and product managers must work with what’s available, making informed correlations where necessary.


Connect with Megan on LinkedIn


Join us on Path2Product to gain hands-on product management experience and build a PM Portfolio to land your first PM job!

...more
View all episodesView all episodes
Download on the App Store

Lessons In Product ManagementBy Path2Product

  • 5
  • 5
  • 5
  • 5
  • 5

5

26 ratings


More shows like Lessons In Product Management

View all
WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,630 Listeners

Stuff You Should Know by iHeartPodcasts

Stuff You Should Know

77,232 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,081 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,259 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,033 Listeners

Lage der Nation - der Politik-Podcast aus Berlin by Philip Banse & Ulf Buermeyer

Lage der Nation - der Politik-Podcast aus Berlin

266 Listeners

Cold Call by HBR Presents / Brian Kenny

Cold Call

193 Listeners

The Daily by The New York Times

The Daily

111,501 Listeners

The Product Podcast by Product School

The Product Podcast

166 Listeners

Darknet Diaries by Jack Rhysider

Darknet Diaries

7,843 Listeners

The Product Experience by Mind the Product

The Product Experience

35 Listeners

Product Thinking by Melissa Perri

Product Thinking

143 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,404 Listeners

This Day in AI Podcast by Michael Sharkey, Chris Sharkey

This Day in AI Podcast

190 Listeners

Product Therapy by SVPG

Product Therapy

10 Listeners