Mark DiMassimo, creative chief of DiGo, wants to help folks like us do good things for our communities through our for-profit businesses by building better brands. So we talk about the bones of a great brand name and what positive behavior change marketing means in the cannabis category. We dissect getting attention vs. adding value and how to approach social media as personal brands, entrepreneurs, and startups. We discuss ways to uncover and communicate your strategic advantage. We also explore companies with social missions and why I see value in the gift economy for my service-based business. 

Find great resources in the show notes + offers from Casually Baked partner brands.

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• Shop More Potcast partner brands on casuallybaked.com and receive discounts on products like Aspen Green CBD where you save 20% using promo code CB20.
• Looking For High-Quality Cannabis-Delivery in the Bay Area? Try getsava.com + use promo code CASUALLYBAKED and SAVE $30 off your first order.
• Get EARLY ACCESS to content and discounts in the Casually Baked online store (while supporting Jo's efforts) by becoming a $5/month Potcast Patron at patreon.com/casuallybaked.
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When you shop with potcast affiliates you save money on things you want which in turn supports the production of this show. One thing I know for sure is that showing up for your community is the smoke circle of life. So, however you decide to support our highly responsible cannabis movement, thanks for doing your part to puff puff pass it on.

While you’re here, shop potcast affiliates and score Casually Baked discounts while supporting the show. 

• MJ Relief is Ph.D. formulated for what aches and pains you WITHOUT THC. Always save 10% using promo code: casuallybaked   --> Purchase here.
• From the reproductive years through menopause, the Green Women's Guide is for any woman seeking the most up-to-date science-based information on how to - or not to - incorporate Cannabis into her life. Save 25% on the course using promo code CASUALLYBAKED
• Looking For High-Quality Cannabis-Delivery in the Bay Area? Try getsava.com + use promo code CASUALLYBAKED to SAVE $40 off your first order.
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• SAVE 20% on Dr. Fossum’s Pet Care for cats, dogs, & horses using promo code: CasuallyBaked20 ✨
• Shop More Potcast partner brands on casuallybaked.com and receive discounts on products like Aspen Green CBD where you save 20% using promo code CB20.
• For that crunchy cough, try the platinum cured silicone MouthPeace & MouthPeace Mini for germ free smoking and Activated Carbon MouthPeace Filters for cleaner, better-tasting hits. Try code casuallybaked at checkout for 15% off any Moose Labs product.
• Subscribe to Casually Baked on YouTube and catch the potcast videos when available.
• Connect on Social: @casuallybaked