Anyone who uses LinkedIn on a regular basis as a business development tool or to enhance their career path, will be captivated by this podcast from Automatic Merchandiser’s Vending & OCS Nation, hosted by Bob Tullio. Serdula was initially unimpressed by LinkedIn when she first signed up almost 20 years ago, but as she took a closer look, she began to see the potential and the rest is history.

She wrote the book "LinkedIn Profile Optimization for Dummies." She has lectured around the world and her company, Vision Board Media, founded in 2009, is recognized as the pioneer of LinkedIn profile optimization and it is where many executives turn to for professional and employer branding. This podcast and Donna’s energy will light a fire under your LinkedIn engagement effort.  If you have neglected your LinkedIn profile, it could very well inspire you to freshen it up and get back in the game.

Businesspeople pay Donna and her team to teach them how to SOAR on LinkedIn, but for our listeners, this powerful advice is available on Vending & OCS Nation.